NIQ News & Events

MRI-Simmons announced an expanded collaboration with Experian, a global data and technology company, to make audience segments derived from MRI-Simmons' nationally representative consumer research available through Experian's data marketplace. The collaboration enables advertisers, agencies, and media owners to access audiences informed by MRI-Simmons' consumer research, then activate those audiences at scale through Experian's platform and distribution network. "Our expanded collaboration with Experian is empowering marketers to unlock deeper insights and create breakthrough campaigns," said Joshua Pisano, General Manager of Global Media, NIQ and MRI-Simmons. "By joining forces with innovative partners like Experian, we're not just delivering access to high quality consumer insights derived from our products, we're innovating the future of privacy-first, data-driven marketing."

NIQ announced the commercial launch of Price & Promo Optimizer, a next-generation, AI-enabled Revenue Growth Management platform built to fundamentally change how pricing and promotion decisions are made. Today, many pricing and promotion decisions are still made across disconnected tools, manual workflows, and siloed teams-slowing execution, increasing risk, and limiting the ability to validate strategies before they reach the market. Price & Promo Optimizer replaces this fragmented approach with a united platform that brings pricing, promotion, and trade strategy into a single workflow. Powered by NIQ's trusted store-level measurement data and advanced analytical models, Price & Promo Optimizer enables category managers, RGM leaders, marketing, and commercial teams to simulate scenarios, quantify trade-offs, and understand the impact of decisions on volume, revenue, margin, and category performance, before they enter retailer negotiations or go to market.

NielsenIQ announced an expanded integration between NIQ Brandbank and RangeMe. The integration supports retailers in discovering emerging products, wellness-forward attributes, and fast-growing functional trends. The enhancement brings expanded verified product data into the RangeMe platform, helping retail buyers identify innovation with greater speed and clarity. With this latest expansion, RangeMe now surfaces a broader set of wellness and functional attributes powered by NIQ Brandbank's validated data. Through it, retail buyers can: Filter for high interest segments, including High-Protein, Probiotics & Prebiotics, No Added Sugar / Low Sugar, and GLP-1 Friendly; Search for additional qualified and stated claims; Better identify brands aligned to rapidly evolving shopper priorities

NielsenIQ (NIQ) and Ulta Beauty (ULTA) announced a strategic data sharing collaboration to expand industry visibility into the U.S. beauty marketplace and strengthen decision-making for brands and retailers. Under the agreement, Ulta Beauty will share sales data for inclusion in NIQ's forthcoming Full View of Beauty channel. In addition, Ulta Beauty will leverage NIQ as a primary beauty insights panel provider, using NIQ's Omnishopper and Digital Purchases solutions to support enterprise-wide insights and analytics.