NIQ News & Events

NielsenIQ announced a strategic collaboration with Seek, the builder of Insight Cloud. This collaboration brings NIQ's Expanded Omnishopper data into Insight Cloud, launching a set of analytics applications on the platform that transforms how CPG manufacturers, retailers, and brokers access and act on shopper insights. With NIQ apps on Insight Cloud, CPG teams & leaders can tap directly into real-world purchase-based insights at scale and translate them into repeatable, actionable strategies more quickly.

NIQ announced the expansion of its GeoPurchase audiences into Poland, Belgium, Mexico, and Indonesia, extending its purchase-based, geo-targeted audiences to new international markets. As privacy regulations tighten and identifiers like cookies decline, marketers need new ways to reach high-value consumers at scale. NIQ's GeoPurchase Audiences address this challenge by helping marketers identify and target consumers based on demand, not just demographics.

NIQ announced a new collaboration with Ogury, a global AdTech company powered by Persona Intelligence. Through the collaboration, Ogury will integrate NIQ's GeoPurchase data into its Persona Intelligence Engine, strengthening audience planning, media activation, and strategic insights for marketers. NIQ delivers world-leading retail intelligence, capturing actual purchase data at the product level across key retailers around the world. Through this collaboration, NIQ is providing GeoPurchase insights at scale across France, Germany, Spain, Italy, the UK, as well as the U.S. and Canada. The collaboration and the enhanced Ogury personas are built on aggregated and anonymized insights. By incorporating NIQ's retail sales data and proprietary geographic insights, Ogury can translate this intelligence into audiences that can be activated consistently across digital media campaigns.