NIQ News & Events

NielsenIQ and Kodiak announced a strategic agreement for retail measurement services and analytics designed to help Kodiak accelerate growth. Through the agreement, NIQ will provide Kodiak with data-driven visibility into category trends, SKU-level performance, and the broader competitive landscape across key retail channels. Kodiak will leverage NIQ's advanced analytics to help identify potential white space opportunities and support efforts to enhance brand presence, with the goal of enabling incremental sales within breakfast and snacking categories.

NielsenIQ has been selected by Euronics to provide online price monitoring. This collaboration focuses on providing Euronics with pricing insights to support decision-making.

NIQ has earned a partner badge in TikTok's newly launched Media Mix Modeling program - a focus area within TikTok's Marketing Partners Program. The Marketing Partners Program is composed of carefully selected third-party partners across different categories and specialties who have met TikTok's rigorous standards for quality and expertise. Badging signals advanced proficiency in media analytics, ensuring state-of-the-art MMM measurement for marketers around the world. As a badged MMM Marketing Partner, NIQ can help advertisers measure the full funnel impact of their marketing campaigns on TikTok and TikTok Shop, enabling them to optimize strategies based on data-driven insights that look beyond last click attribution.