Southwest Airlines Appoints First Chief Digital and Marketing Officer
Southwest Airlines announced that Sabrina Callahan recently joined the airline as its first Chief Digital and Marketing Officer. Additionally, Nandika Suri joins as Vice President of Rapid Rewards to lead the Company's loyalty program. In her role, Sabrina will help shape the strategic path for the Company's marketing and digital strategy, enhancing the relationship between Southwest's Customers and its brand in an authentic, distinctly Southwest way. She will focus on growing the airline's Customer base and shaping how the brand shows up as the Company expands into new markets and offers Customers more options. By unifying the marketing funnel with digital platforms under one Leader, Southwest will bring reliability and ease to each interaction with the brand whether booking a flight, checking in, or on the journey itself. Sabrina brings experience driving growth and transformation across eCommerce, brand, and marketing for some of the world's most recognized companies, including Hilton, Walmart, and AT&T. Nandika will focus on strengthening the connection between Southwest and its Customers through the Company's loyalty program, Rapid Rewards, and delivering long-term value through new and evolving options. Nandika will lead the Rapid Rewards organization and work with partners across the Company to grow loyalty, increase program membership, and drive engagement, while advancing key partner relationships, including the co-brand portfolio. Nandika brings deep expertise in building and scaling world-class loyalty and rewards programs for leading travel and consumer brands, including Choice Hotels International, Under Armour, and United Airlines.