IMMR stock is currently trading at a significant discount to its intrinsic value, with a price target of $14 set by analysts, representing a 51.69% upside. The bullish view is driven by its strong fundamentals, including a 41.2% stake in Barnes & Noble Education, substantial cash reserves, and a forward P/E ratio of 4.59, which is well below the industry average. Additionally, its haptic technology licensing business provides steady revenue, supporting its valuation.