Avant Brands Terminates Trademark Licensing Agreement with Adjupharm
Avant Brands' wholly-owned subsidiary, GreenTec Holdings, has issued a formal notice of termination for its Trademark Licensing Agreement with Adjupharm, a subsidiary of IM Cannabis Corp. The Agreement was originally announced on May 1, 2024.The decision comes as Avant initiates a broader strategic transition to optimize its international distribution channels and ensure its partnerships are fully synchronized with the Company's long-term global growth strategy. Effective May 31, 2026, all trademark and distribution rights for the blk mkt brand in Germany and Switzerland will revert to GreenTec. Germany represents Avant's largest international export market, as reported in the Company's Fiscal 2025 results. Following the formal termination notice, Avant has initiated an official process to identify a partner capable of maximizing the Company's established momentum in Germany. The Company is vetting established distributors and operators based on market leadership, fiscal & operational maturity and strategic infrastructure.