Avant Brands Terminates Trademark Licensing Agreement with Adjupharm
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 17 2026
0mins
Should l Buy IMCC?
Avant Brands' wholly-owned subsidiary, GreenTec Holdings, has issued a formal notice of termination for its Trademark Licensing Agreement with Adjupharm, a subsidiary of IM Cannabis Corp. The Agreement was originally announced on May 1, 2024.The decision comes as Avant initiates a broader strategic transition to optimize its international distribution channels and ensure its partnerships are fully synchronized with the Company's long-term global growth strategy. Effective May 31, 2026, all trademark and distribution rights for the blk mkt brand in Germany and Switzerland will revert to GreenTec. Germany represents Avant's largest international export market, as reported in the Company's Fiscal 2025 results. Following the formal termination notice, Avant has initiated an official process to identify a partner capable of maximizing the Company's established momentum in Germany. The Company is vetting established distributors and operators based on market leadership, fiscal & operational maturity and strategic infrastructure.
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Analyst Views on IMCC
About IMCC
IM Cannabis Corp. is an international cannabis company that provides cannabis products to medical patients in Israel and Germany. The Company's ecosystem operates in Israel through its subsidiaries, which import and distribute cannabis to medical patients, leveraging years of proprietary data and patient insights. The Company also operates medical cannabis retail pharmacies, online platforms, distribution centers, and logistical hubs in Israel that enable the safe delivery and quality control of its products throughout the entire value chain. In Germany, the Company’s ecosystem operates through Adjupharm GmbH, where it distributes cannabis to pharmacies for medical cannabis patients. The Company's brands include The Craft Collection, The Top-Shelf Collection, The Signature Collection, The Full Spectrum Extracts, Roma, The WAGNERS, BLKMKT, LOT420, The PICO collection, and Flower.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Surging Market Demand: The global defense market is rapidly expanding due to rising geopolitical tensions and the emergence of new threats, particularly the increasing demand for low-cost drones and advanced missile systems, and IMC's acquisition plan is designed to address this market need.
- Integration of Technological Advantages: Blackaxe specializes in satellite intelligence, imagery and AI analytics, and counter-drone solutions, utilizing advanced Israeli technologies to support governments and security agencies in addressing evolving aerial and intelligence threats, and IMC's acquisition will enhance its technological capabilities.
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See More
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See More
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- Gross Profit Increase: The company's gross profit rose approximately 15% year-over-year to C$9.686 million, primarily driven by enhanced cost efficiencies and optimized supply chains, laying a solid foundation for future profitability.
- Market Performance Volatility: Despite the improved financial metrics, IMCC shares fell by 6.8%, indicating market concerns regarding the company's future growth, which could impact investor confidence.
- Contribution from German Market: The higher-margin sales in Germany significantly boosted overall performance, indicating that the company's international expansion strategy is gradually yielding results, with potential for further diversification of revenue streams in the future.
See More
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- Strategic Expansion Opportunity: IM Cannabis (IMCC) has signed a letter of intent to acquire 51% of Polish company Blackaxe Technologies, marking a potential entry into the defense and homeland security technology sectors, thereby enhancing its market competitiveness.
- Integration of Technical Expertise: Blackaxe specializes in advanced defense and intelligence solutions, and the acquisition will help IMCC integrate this technical expertise, thereby improving its capabilities and product offerings in related industries.
- Positive Market Reaction: Following the acquisition announcement, IMCC's stock rose 13.16% in premarket trading to $0.8955 per share, indicating investor optimism regarding the transaction.
- Future Growth Potential: By entering the defense and security technology market, IMCC not only diversifies its business model but also capitalizes on the growth potential in this sector, further driving its long-term strategic development.
See More
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- Strategic Expansion: IM Cannabis Corp. has announced a non-binding letter of intent to acquire 51% of Blackaxe Technologies, marking a strategic move into the defense and security technology sectors, which is expected to enhance its market competitiveness.
- Growing Market Demand: The global defense and security market is rapidly expanding due to rising geopolitical tensions, and IMC's acquisition will enable it to leverage Blackaxe's advanced capabilities in satellite intelligence and counter-drone technologies to meet increasing market demands.
- Technological Integration Advantage: Blackaxe specializes in defense solutions based on advanced Israeli technologies, and IMC's acquisition will allow it to integrate these technologies, enhancing its business diversification and innovation capabilities beyond the medical cannabis sector.
- Transaction Conditions and Risks: The deal is subject to due diligence and regulatory approvals, and IMC faces multiple risks including industry regulations and market competition; successfully completing the transaction will have significant implications for its future growth.
See More
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- Strategic Expansion Plan: IM Cannabis Corp has announced a non-binding letter of intent to acquire 51% of Polish technology company Blackaxe, marking a strategic expansion into the defense and security technology sectors, aiming to leverage the growth potential of the global defense market.
- Surging Market Demand: The global defense market is rapidly expanding due to rising geopolitical tensions and the emergence of new threats, particularly the increasing demand for low-cost drones and advanced missile systems, and IMC's acquisition plan is designed to address this market need.
- Integration of Technological Advantages: Blackaxe specializes in satellite intelligence, imagery and AI analytics, and counter-drone solutions, utilizing advanced Israeli technologies to support governments and security agencies in addressing evolving aerial and intelligence threats, and IMC's acquisition will enhance its technological capabilities.
- Transaction Conditions and Risks: The proposed transaction is subject to due diligence, execution of definitive agreements, and regulatory approvals, with IMC facing industry regulations, market competition, and other uncertainties, indicating that the successful completion of the transaction remains at risk.
See More
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- Financing Amount: IM Cannabis Corp. successfully raised $2.17 million through a third-party loan agreement to address liquidity needs, enhancing financial flexibility amid operational challenges.
- First Note Details: The first note issued amounts to $1.54 million with an 8% annual interest rate, increasing to 14% upon default, and has an 18-month maturity, reflecting the company's focus on effective debt management.
- Second Note Arrangement: The second note totals $632,911 with similar terms, including an 8% interest rate and identical repayment structure, further solidifying the company's financial foundation.
- Equity Conversion Rights: Both notes are convertible into common shares at a price of $1.47 or 90% of the lowest VWAP over 20 days, providing the company with a potential equity financing avenue.
See More
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- Financing Amount: IM Cannabis Corp. successfully raised $2.17 million through an agreement with a third-party lender to address liquidity needs, thereby enhancing financial flexibility.
- First Note Details: The company issued a first note of $1.54 million with an 8% annual interest rate, increasing to 14% upon default, and an 18-month maturity, reflecting a cautious approach to debt management.
- Second Note Issuance: The second note amounts to $632,911.50 with the same interest rate and maturity as the first, further solidifying the company's financial foundation to support operations and strategic initiatives.
- Equity Conversion Rights: Both notes are convertible into common shares, with the first note's conversion price set at $1.47 per share, ensuring the company maintains flexibility in future financing while providing potential value appreciation for investors.
See More
