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Access earnings results, analyst expectations, report, slides, earnings call, and transcript.
The earnings call reveals strong growth in game-related services, a positive market response to new initiatives, and a significant increase in gross billings. Despite a decline in live streaming revenues, other segments show robust growth. The Q&A highlights successful partnerships and international expansion. The company's commitment to shareholder returns through dividends and share repurchase is a positive signal. However, the decline in cash reserves and non-GAAP net income is concerning but overshadowed by optimistic future guidance and strategic moves in AI and gaming.
Game-related services, advertising, and other revenues Increased from RMB 122 million in Q2 2023 to RMB 414 million in Q2 2025, marking significant growth. This segment now contributes over 1/4 of total net revenues and accounts for over 40% of Huya's total transaction value. The growth is attributed to strengthened collaborations with platforms and game developers, as well as new monetization opportunities in game distribution and in-game item sales.
Gross billings from in-game accessories and cosmetics Increased by 90% year-over-year in Q2 2025, driven by strong demand from a highly engaged user base and the integration of sales into live streams, e-sports events, and other content.
Total net revenues Reached approximately RMB 1.57 billion in Q2 2025, compared to RMB 1.54 billion in Q2 2024. The increase is attributed to growth in game-related services, advertising, and other revenues, despite a slight decline in live streaming revenues.
Live streaming revenues Decreased from RMB 1.23 billion in Q2 2024 to RMB 1.15 billion in Q2 2025, primarily due to the continued impact of the macroeconomic and industry environment.
Gross margin Improved to 13.5% in Q2 2025 from 13.9% in Q2 2024, due to optimized content costs, particularly those related to e-sports tournaments.
Non-GAAP net income Achieved RMB 48 million in Q2 2025, compared to RMB 97 million in Q2 2024. The decline is attributed to lower interest income and increased revenue sharing fees and content costs.
Cash and cash equivalents, short-term deposits, and long-term deposits Decreased to RMB 3.77 billion as of June 30, 2025, from RMB 6.25 billion as of March 31, 2025, primarily due to special cash dividends paid.
AI-powered virtual live streamer: Developed using high fidelity avatar and expression technologies to add new dimensions to content.
AI sparring partners for e-sports players: Provide real-time tactical alerts, respond to players' emotions, and offer personal encouragement.
AI agent Hu Xiao Ai: Delivers real-time engaging commentary during e-sports streams, boosting viewer interaction.
AI game companion robot: Launched with Invictus Gaming IG team at ChinaJoy, generating significant market buzz.
Cross-platform strategy: Achieved 162 million monthly active users across platforms and expanded reach through third-party platforms like WeChat, Douyin, and Kuaishou.
Overseas expansion: Reached tens of millions of monthly active users internationally, particularly in FPS and mobile gaming genres.
Game-related services revenue growth: Increased from RMB 122 million in Q2 2023 to RMB 414 million in Q2 2025, now contributing over 25% of total net revenues.
Gross billings from in-game accessories: Increased by 90% year-over-year, reflecting strong demand from engaged users.
E-sports content investment: Live-streamed over 100 licensed tournaments and produced over 40 in-house tournaments, enhancing user engagement.
Game publishing: Piloted content-led launch strategy for 'Goddess of Victory: Nikke,' delivering strong results and pursuing additional partnerships.
AI integration: Embedded AI in operations, enhancing user experience and creating new consumption opportunities.
Macroeconomic and Industry Environment: The live streaming revenues decreased year-over-year due to the continued impact of the macroeconomic and industry environment, which could affect user spending and engagement.
Revenue Sharing Fees and Content Costs: Increased revenue sharing fees and content costs, particularly broadcaster-related costs, have impacted gross margins and profitability.
Dependence on Tencent and Other Game Companies: The company's growth in game-related services and advertising is heavily reliant on deepened cooperation with Tencent and other game companies, posing a risk if these partnerships weaken.
Overseas Expansion Challenges: While overseas initiatives are gaining momentum, building gamer communities and local marketing capabilities in international markets could face cultural, regulatory, and competitive challenges.
AI Strategy Implementation: The integration of AI into operations, such as AI-powered virtual live streamers and gaming analytics, requires significant investment and carries execution risks.
E-sports Content Costs: Although optimized, e-sports content costs remain a significant expense, and any increase could impact profitability.
User Base Growth and Engagement: The number of domestic paying users remained flat, indicating challenges in growing the user base and increasing engagement.
Cash Reserves Decline: The company's cash and cash equivalents decreased significantly from RMB 6.25 billion to RMB 3.77 billion, which could limit future investment capabilities.
Future growth in game-related services: The company sees game-related services, advertising, and other revenues as a key growth engine, with substantial room for further expansion. This segment now contributes over 1/4 of total net revenues and accounts for over 40% of Huya's total transaction value. The company plans to deepen partnerships with game developers and broaden service offerings.
Expansion in in-game accessories and cosmetics sales: Gross billings from in-game accessories and cosmetics increased by 90% year-over-year. The company believes this business line has significant potential to scale further and become an increasingly important part of Huya's revenue mix in the years ahead.
E-sports content investment: Huya will continue to invest in e-sports content to drive deeper user engagement and strengthen market leadership. The company live-streamed over 100 licensed e-sports tournaments in Q2 and produced over 40 in-house tournaments.
Game publishing initiatives: The company is entering the game publishing arena, piloting content-led launch strategies. For example, the campaign for 'Goddess of Victory: Nikke' delivered strong results, and Huya is pursuing additional publishing partnerships.
Overseas expansion: Huya is gaining momentum internationally, reaching tens of millions of monthly active users. The company is building gamer communities and local marketing capabilities, particularly in FPS and mobile game genres, to capture opportunities in the growing overseas game-related services market.
AI strategy: AI is becoming embedded in every aspect of operations. Initiatives include AI-powered virtual live streamers, AI agents for real-time commentary, and AI sparring partners for e-sports players. These technologies aim to enhance user experience and create new consumption opportunities.
Special Cash Dividends: Distributed a total of about USD 340 million in special cash dividends during the second quarter.
Share Repurchase Program: Through the up to USD 100 million share repurchase program, 22.8 million Huya shares were repurchased with a total aggregate consideration of USD 75.4 million as of the end of June 2025.
The earnings call summary shows strong financial performance with significant growth in in-game item sales and game-related services. The Q&A section indicates positive sentiment from analysts, with expectations of continued growth in non-live streaming businesses and game publishing. Despite a decrease in net income, the company is improving profitability and expanding internationally. The strategic focus on partnerships and AI integration further supports a positive outlook. Therefore, I predict a positive stock price movement of 2% to 8% over the next two weeks.
The earnings call reveals strong growth in game-related services, a positive market response to new initiatives, and a significant increase in gross billings. Despite a decline in live streaming revenues, other segments show robust growth. The Q&A highlights successful partnerships and international expansion. The company's commitment to shareholder returns through dividends and share repurchase is a positive signal. However, the decline in cash reserves and non-GAAP net income is concerning but overshadowed by optimistic future guidance and strategic moves in AI and gaming.
The earnings call presents a mixed picture: strong growth in game-related services and net profit is positive, but the lack of specific guidance and mention of regulatory risks and competitive pressures are concerning. The absence of a share buyback program and challenges in game distribution further contribute to uncertainty. Overall, while there are positive elements, the risks and lack of clear guidance lead to a neutral outlook for the stock price.
The earnings call reveals mixed signals: while game-related services show strong growth, live streaming revenues decline due to macroeconomic impacts. The company faces competitive and regulatory challenges, and costs are rising, affecting margins. The Q&A section indicates uncertainty about future revenue projections. The share repurchase program is a positive, but overall financial performance is lackluster. Given these factors, the stock price reaction is likely to be neutral, with limited movement expected over the next two weeks.
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