Historical Valuation
Harte Hanks Inc (HHS) is now in the Undervalued zone, suggesting that its current forward PS ratio of 0.12 is considered Undervalued compared with the five-year average of 0.78. The fair price of Harte Hanks Inc (HHS) is between 3.48 to 7.28 according to relative valuation methord. Compared to the current price of 2.93 USD , Harte Hanks Inc is Undervalued By 15.76%.
Relative Value
Fair Zone
3.48-7.28
Current Price：2.93
15.76%
Undervalued
P/E
EV/EBITDA
EV/EBIT
P/S
P/OCF
P/FCF
1Y
3Y
5Y
Trailing
Forward
Harte Hanks Inc (HHS) has a current Price-to-Book (P/B) ratio of 1.14. Compared to its 3-year average P/B ratio of 2.26 , the current P/B ratio is approximately -49.52% higher. Relative to its 5-year average P/B ratio of 0.36, the current P/B ratio is about 216.15% higher. Harte Hanks Inc (HHS) has a Forward Free Cash Flow (FCF) yield of approximately -1.71%. Compared to its 3-year average FCF yield of 8.22%, the current FCF yield is approximately -120.79% lower. Relative to its 5-year average FCF yield of 1.11% , the current FCF yield is about -254.66% lower.
P/B
Median3y
2.26
Median5y
0.36
FCF Yield
Median3y
8.22
Median5y
1.11
Competitors Valuation Multiple
AI Analysis for HHS
The average P/S ratio for HHS competitors is 0.02, providing a benchmark for relative valuation. Harte Hanks Inc Corp (HHS.O) exhibits a P/S ratio of 0.12, which is 400% above the industry average. Given its robust revenue growth of -17.03%, this premium appears unsustainable.
Performance Decomposition
AI Analysis for HHS
1Y
3Y
5Y
Market capitalization of HHS increased by 0.00% over the past 1 year. The primary factor behind the change was an decrease in Unknown from 0.00 to 0.00.
The secondary factor is the Unknown, contributed 0.00%to the performance.
Overall, the performance of HHS in the past 1 year is driven by Unknown.
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Frequently Asked Questions
Is HHS currently overvalued or undervalued?
Harte Hanks Inc (HHS) is now in the Undervalued zone, suggesting that its current forward PS ratio of 0.12 is considered Undervalued compared with the five-year average of 0.78. The fair price of Harte Hanks Inc (HHS) is between 3.48 to 7.28 according to relative valuation methord. Compared to the current price of 2.93 USD , Harte Hanks Inc is Undervalued By 15.76% .
What is Harte Hanks Inc (HHS) fair value?
HHS's fair value is calculated using relative valuation, based on historical P/E and P/S ranges and their premiums/discounts relative to a competitor average , adjusted by weights. The fair price of Harte Hanks Inc (HHS) is between 3.48 to 7.28 according to relative valuation methord.
How does HHS's valuation metrics compare to the industry average?
The average P/S ratio for HHS's competitors is 0.02, providing a benchmark for relative valuation. Harte Hanks Inc Corp (HHS) exhibits a P/S ratio of 0.12, which is 400.00% above the industry average. Given its robust revenue growth of -17.03%, this premium appears unsustainable.
What is the current P/B ratio for Harte Hanks Inc (HHS) as of Jan 09 2026?
As of Jan 09 2026, Harte Hanks Inc (HHS) has a P/B ratio of 1.14. This indicates that the market values HHS at 1.14 times its book value.
What is the current FCF Yield for Harte Hanks Inc (HHS) as of Jan 09 2026?
As of Jan 09 2026, Harte Hanks Inc (HHS) has a FCF Yield of -1.71%. This means that for every dollar of Harte Hanks Inc’s market capitalization, the company generates -1.71 cents in free cash flow.
What is the current Forward P/E ratio for Harte Hanks Inc (HHS) as of Jan 09 2026?
As of Jan 09 2026, Harte Hanks Inc (HHS) has a Forward P/E ratio of 2.86. This means the market is willing to pay $2.86 for every dollar of Harte Hanks Inc’s expected earnings over the next 12 months.
What is the current Forward P/S ratio for Harte Hanks Inc (HHS) as of Jan 09 2026?
As of Jan 09 2026, Harte Hanks Inc (HHS) has a Forward P/S ratio of 0.12. This means the market is valuing HHS at $0.12 for every dollar of expected revenue over the next 12 months.