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HHS Should I Buy

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Intellectia

Should You Buy Harte Hanks Inc (HHS) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
2.430
1 Day change
-0.82%
52 Week Range
5.390
Analysis Updated At
2026/03/20
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Harte Hanks Inc (HHS) is not a good buy for a beginner investor with a long-term strategy at this time. The company is facing significant financial challenges, including declining revenue, net income, and EPS. Technical indicators suggest a bearish trend, and there are no clear positive catalysts or strong trading signals to justify an immediate investment.

Technical Analysis

The MACD is negative and expanding, indicating bearish momentum. RSI is neutral at 35.705, showing no clear signal. Moving averages are bearish (SMA_200 > SMA_20 > SMA_5). The stock is trading below key pivot levels, with support at 2.668 and resistance at 2.748.

Positive Catalysts

  • NULL identified. The company is focusing on cost control and business optimization, but these are long-term strategies with no immediate impact.

Neutral/Negative Catalysts

  • Revenue declined by 15.4% YoY in Q4 2025 due to weak market demand and increased competition. Net income and EPS dropped significantly (-190.47% and -190.91% YoY, respectively). Gross margin also declined by 9.82% YoY.

Financial Performance

In Q4 2025, Harte Hanks reported a revenue decline to $39.86 million (-15.43% YoY), a net income drop to $2.2 million (-190.47% YoY), and an EPS decline to $0.30 (-190.91% YoY). Gross margin decreased to 14.6% (-9.82% YoY).

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

No analyst rating or price target changes available. Wall Street sentiment is neutral, with no strong opinions on the stock.

Wall Street analysts forecast HHS stock price to rise
Analyst Rating
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