HFWA Should I Buy
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Heritage Financial Corp (HFWA) is a good buy for a beginner investor with a long-term strategy and $50,000-$100,000 available for investment. The company's strong financial performance, positive analyst sentiment, and technical indicators showing bullish trends make it a solid choice for long-term growth. However, insider selling and lack of recent news should be monitored.
The stock shows bullish moving averages (SMA_5 > SMA_20 > SMA_200), a positive MACD histogram (0.105), and RSI_6 at 63.706, which is neutral but leaning towards overbought. Key support is at 25.887, and resistance is at 28.217. The stock is currently trading at $27.73, close to its resistance level, indicating potential for upward movement.
Strong Q4 2025 financial performance with revenue up 19.69% YoY, net income up 86.43% YoY, and EPS up 91.18% YoY.
Analysts have raised price targets, with a high target of $35, citing strong net interest margin growth and strategic acquisitions.
Bullish technical indicators and a historical probability of short-term gains.
Insider selling has increased by 250.68% over the last month, which could indicate reduced confidence from insiders.
Lack of recent news or event-driven catalysts.
Hedge funds remain neutral, showing no significant trading trends.
In Q4 2025, Heritage Financial reported strong growth: Revenue increased to $60.7M (up 19.69% YoY), Net Income rose to $22.2M (up 86.43% YoY), and EPS improved to 0.65 (up 91.18% YoY). These results highlight the company's strong operational performance and profitability.
Analysts are positive on HFWA, with multiple firms raising price targets recently. Piper Sandler raised the target to $35, citing a solid core deposit franchise and conservative credit approach. DA Davidson raised the target to $32, highlighting net interest margin traction and strategic acquisitions. Other firms have raised targets to $30, reflecting overall optimism.
