Should I Buy HBB? HBB 2026 Analysis

Should You Buy Hamilton Beach Brands Holding Co (HBB) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Hold

Latest Price

19.090

1 Day change

0.58%

52 Week Range

21.200

Analysis Updated At

2026/01/28

Not a good buy right now for a beginner long-term investor who wants to act immediately. Despite bullish moving averages, momentum is weakening (negative, expanding MACD) and both options positioning and recent financial trends lean bearish. If you already own it, holding is reasonable; if you’re looking to start a position today, I would pass for now.

Technical Analysis

Price: $19.08 (near pivot 19.025). Trend structure is still constructive with bullish moving averages (SMA_5 > SMA_20 > SMA_200), suggesting the longer trend is up. However, momentum is deteriorating: MACD histogram is negative (-0.0328) and expanding lower, which often precedes pullbacks. RSI(6) at ~58 is neutral (no strong oversold support). Key levels: support S1 18.01 then S2 17.38; resistance R1 20.04 then R2 20.67. Pattern-based probabilities also skew negative beyond the very near term (est. -1.78% next week, -4.68% next month), implying a risk of drifting toward support. **Intellectia Proprietary Trading Signals** - [AI Stock Picker](module://ai_stock_pick): No signal on given stock today. - [SwingMax](module://swingmax): No signal on given stock today.

Options Data

Bearish

Open Interest Put-Call Ratio

Bullish

Option Volume Put-Call Ratio

Options sentiment looks defensive/bearish. Put open interest (179) materially exceeds call open interest (27) with a high OI put/call ratio of 6.63. Today’s volume was put-only (28 puts, 0 calls), and implied volatility is very elevated (30D IV ~123%, IV percentile ~91), signaling high uncertainty and/or demand for downside protection rather than bullish positioning.

Technical Summary

Sell

Buy

Positive Catalysts

rather than collapsing. Next major event is earnings (2026-02-25 after hours), which can serve as a catalyst if results stabilize or improve.

Neutral/Negative Catalysts

Latest quarter showed broad YoY deterioration (revenue, EPS, net income, and gross margin down), which is a fundamental headwind. Momentum is weakening (negative expanding MACD). Options positioning is heavily skewed to puts (bearish/hedging). No supportive news flow in the past week, meaning there’s no clear near-term catalyst to reverse sentiment. No notable hedge fund/insider trend signal recently, and no recent Congress trading data to indicate influential buying.

Financial Performance

2025/Q3 results weakened YoY: Revenue $132.78M (-15.25% YoY), Net Income $1.65M (-14.62% YoY), EPS $0.12 (-14.29% YoY), Gross Margin 21.05% (down -24.82% YoY). This is a clear slowdown/pressure trend rather than improving growth, which reduces the attractiveness for a new long-term entry right now.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

No analyst rating or price target change data was provided, so a clear Wall Street consensus view (pros/cons from analysts) cannot be confirmed from this dataset.

Analyst Rating

Wall Street analysts forecast HBB stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for HBB is 0 USD with a low forecast of 0 USD and a high forecast of 0 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

Buy