Should You Buy Flowers Foods Inc (FLO) Today? Analysis, Price Targets, and 2026 Outlook.
Analysis Updated At
2026/01/28
FLO is not a good buy right now for a beginner long-term investor with $50k–$100k who wants to act immediately. The stock looks technically neutral and near minor resistance, while fundamentals (profitability and EPS) deteriorated sharply in the latest quarter and Wall Street has been cutting price targets. I would wait for clearer evidence that margins and earnings have stabilized (potentially after the next earnings on 2026-02-06) before buying for a long-term hold.
Technical Analysis
Price is ~$11.09 (closed) and trading near the pivot (10.939) with nearby resistance at R1 ~11.247 and R2 ~11.436; support sits at S1 ~10.631 (then S2 ~10.442). Momentum is mildly positive but not strong: MACD histogram is above zero (0.0563) but “positively contracting,” implying upside momentum is fading. RSI(6) ~55.5 is neutral (no oversold bounce signal). Moving averages are converging, consistent with a sideways/choppy trend rather than a clean uptrend. Net: neutral-to-slightly-positive technicals, but not a high-conviction long-term entry signal at this level (especially just below resistance).
Analyst Ratings and Price Target Trends
Recent trend is clearly negative: multiple firms lowered price targets while maintaining Hold/Neutral ratings. On 2025-11-13, DA Davidson cut PT to $12 from $15 (Neutral) citing softening trends and structural category pressure. Also on 2025-11-13, Truist cut PT to $10 from $15 (Hold) citing mixed Q3, worse sales and lower gross margin (offset by lower SD&A), and noted inconsistency versus expectations. On 2025-11-10, Deutsche Bank cut PT to $13 from $15 (Hold). Wall Street pros: stable category demand and cost-control levers can support results. Cons: structural pressure in packaged bakery and recent margin/EPS erosion; the near-term setup is “prove it” rather than “buy it.”
Wall Street analysts forecast FLO stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for FLO is 12.5 USD with a low forecast of 12 USD and a high forecast of 13 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Wall Street analysts forecast FLO stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for FLO is 12.5 USD with a low forecast of 12 USD and a high forecast of 13 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Current: 11.080
Current: 11.080
