FITB News & Events

Fifth Third announced the launch of an AI-powered experience within its mobile app, making it easier for customers to find what they need and complete everyday financial tasks with fewer steps. The new capability helps customers navigate Fifth Third's mobile app more intuitively. Rather than scrolling through menus, customers can simply type what they need-such as "replace card," "find ATM," "transfer funds," or "closest branch"-and be guided directly to the most relevant experience, whether that is a simple mobile screen for task completion, an AI-powered chatbot, or live support from a Fifth Third representative.

Fifth Third will expand its industry-first free wills program to hundreds of thousands of additional customers when it completes the integration of Comerica in September, building on strong first-year adoption that has already helped protect an estimated $10B in estate value. The program-delivered in partnership with Trust & Will-has prompted more than 39,000 customers to create wills and 3,000 to establish trusts, saving customers an estimated $12.6M since launching in May 2025. The program has demonstrated strong engagement, with a nearly 65% completion rate from registration to finalized wills - significantly exceeding typical digital completion benchmarks and underscoring customer demand for simpler estate planning solutions embedded in trusted financial relationships. The free wills benefit will extend to hundreds of thousands of additional customers, including in Texas, Arizona, and California, as Comerica customers gain access to the full range of Fifth Third's digital offerings in September, further scaling the program's reach and impact.