Fifth Third Launches AI-Powered Mobile App Experience
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 3 days ago
0mins
Fifth Third announced the launch of an AI-powered experience within its mobile app, making it easier for customers to find what they need and complete everyday financial tasks with fewer steps. The new capability helps customers navigate Fifth Third's mobile app more intuitively. Rather than scrolling through menus, customers can simply type what they need-such as "replace card," "find ATM," "transfer funds," or "closest branch"-and be guided directly to the most relevant experience, whether that is a simple mobile screen for task completion, an AI-powered chatbot, or live support from a Fifth Third representative.
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Analyst Views on FITB
Wall Street analysts forecast FITB stock price to rise
14 Analyst Rating
11 Buy
3 Hold
0 Sell
Strong Buy
Current: 52.580
Low
50.00
Averages
54.54
High
61.00
Current: 52.580
Low
50.00
Averages
54.54
High
61.00
About FITB
Fifth Third Bancorp is a diversified financial services company and is the indirect holding company of Fifth Third Bank, National Association (the Bank). Its Commercial Banking segment offers credit intermediation, cash management and financial services to large and middle-market businesses and government and professional customers. Its Consumer and Small Business Banking segment provides a full range of deposit and loan products to individuals and small businesses through a network of full-service banking centers and relationships with indirect and correspondent loan originators, in addition to providing products designed to meet the specific needs of small businesses, including cash management services. Its Wealth and Asset Management segment provides a full range of wealth management solutions for individuals, companies and not-for-profit organizations, including wealth planning, investment management, banking, insurance, trust and estate services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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