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The earnings call highlights strong financial performance with expected net sales growth and improved EBITDA margins. The company is strategically investing in marketing and international expansion, with successful product launches and innovation pipelines. Despite some concerns about organic growth and tariffs, management's optimistic guidance and focus on maintaining quality suggest a positive outlook. The positive sentiment is reinforced by the expected gross margin improvements and disciplined global expansion, likely leading to a stock price increase.
Net Sales Growth Net sales grew 38% year-over-year in Q3, driven by the acquisition of Rhode, which contributed $128 million or approximately 36 percentage points to the growth. Organic sales excluding Rhode were up approximately 2% year-over-year, impacted by softer trends in the U.K. and Germany.
Gross Margin Gross margin was 71%, down approximately 30 basis points compared to the prior year, primarily due to tariffs, partially offset by pricing and mix. Sequentially, it was up 200 basis points versus Q2.
Adjusted EBITDA Adjusted EBITDA was $123 million, up 79% year-over-year, supported by strong retail sell-throughs and record-breaking launches.
Adjusted Net Income Adjusted net income was $74 million or $1.24 per diluted share, compared to $43 million or $0.74 per diluted share a year ago, reflecting a significant improvement in profitability.
Cash Balance The company ended the quarter with $197 million in cash, compared to $74 million a year ago, reflecting strong cash flow generation and disciplined financial management.
SG&A as a Percentage of Sales SG&A as a percentage of sales was 51% in Q3, compared to 54% in Q3 last year, reflecting leverage in marketing spend and a timing shift of some SG&A expenses into Q4.
New Product Launches: e.l.f. introduced Glow Reviver Slipstick at $10, achieving #1 new lipstick on Amazon and TikTok Shop. Also launched e.l.f Soft Glam Satin Concealer at $5, addressing community demand for value.
Fragrance Launch: e.l.f. collaborated with H&M to launch its first fragrance collection in 27 countries, marking its first global collaboration.
Market Share Growth: e.l.f. Cosmetics increased U.S. market share by 130 basis points, achieving the largest share gain among 700+ brands tracked by Nielsen.
Global Expansion: e.l.f. expanded its presence in Ulta Beauty (U.S.) and launched with DM in Germany. Rhode launched in Australia and New Zealand with Mecca, following record-breaking launches in Sephora North America and U.K.
Financial Performance: Q3 net sales grew 38% YoY, with adjusted EBITDA up 79%. Rhode contributed $128M to Q3 net sales growth.
Marketing Efficiency: Marketing spend reduced to 21% of net sales in Q3 from 27% last year, leveraging digital and community engagement.
Strategic Acquisitions: Acquisition of Rhode significantly boosted sales, contributing $260M-$265M to fiscal 2026 outlook.
Retail Expansion: Naturium expanded to Walmart in the U.S., enhancing its retail footprint.
Softer trends in the U.K. and Germany: The company experienced weaker consumption in its largest international markets, the U.K. and Germany, which could impact overall international sales growth.
Tariffs impacting gross margin: Year-over-year gross margin decreased due to tariffs, which could continue to pressure profitability.
Pipeline headwinds from prior retail expansions: The company is cycling significant retail expansions from the previous year, including launches in Dollar General and Target, which is causing shipments to lag behind consumption in the second half of the fiscal year.
Increased marketing and SG&A expenses: Planned investments in marketing campaigns, including a commercial debuting at the big game, and non-marketing SG&A expenses related to space expansion and team building, could pressure margins in the short term.
Dependence on U.S. market: International sales account for only 20% of net sales compared to legacy peers with over 70% international sales, indicating a reliance on the U.S. market for growth.
Fiscal 2026 Net Sales Growth: The company has raised its fiscal 2026 net sales growth outlook to approximately 22% to 23% year-over-year, up from the previous guidance of 18% to 20%. This increase is primarily driven by the outperformance of the Rhode brand.
Rhode Brand Contribution: Rhode is expected to contribute approximately $260 million to $265 million in net sales for fiscal 2026, compared to the previous expectation of $200 million. On an annualized basis, Rhode is projected to achieve net sales growth of approximately 70% year-over-year.
Second Half Net Sales Growth: Guidance implies 31% to 33% net sales growth in the second half of fiscal 2026. Excluding Rhode, organic net sales are expected to grow approximately 2%.
Global Consumption Growth: The company assumes approximately 6% global consumption growth, offset by a 4 percentage point headwind from pipeline adjustments due to prior retail expansions.
Adjusted EBITDA for Fiscal 2026: The company now expects adjusted EBITDA of $323 million to $326 million, up from the previous guidance of $302 million to $306 million. Adjusted EBITDA margins are expected to be approximately 20% for the full year.
Second Half Adjusted EBITDA Margins: Adjusted EBITDA margins for the second half are expected to be approximately 19%, down 300 basis points year-over-year due to increased marketing spend and investments in team and space expansion.
Marketing Spend: Marketing spend is expected to be about 27% of net sales in the second half of fiscal 2026, up 200 basis points from the prior year. This includes significant campaigns such as a new commercial debuting at the big game.
Space Expansion and Team Investments: Incremental costs related to fixturing, merchandising, and team building are planned to support additional space and distribution as well as the significant white space opportunities across categories, brands, and geographies.
Share Repurchase Program: During the quarter, we repurchased approximately $50 million of our outstanding common stock, given the disconnect we see between e.l.f Beauty's market valuation and the strength of our business fundamentals. At quarter end, approximately $400 million remained available for repurchase under our previously authorized repurchase program.
The earnings call highlights strong financial performance with expected net sales growth and improved EBITDA margins. The company is strategically investing in marketing and international expansion, with successful product launches and innovation pipelines. Despite some concerns about organic growth and tariffs, management's optimistic guidance and focus on maintaining quality suggest a positive outlook. The positive sentiment is reinforced by the expected gross margin improvements and disciplined global expansion, likely leading to a stock price increase.
The earnings call reveals mixed signals: strong net sales growth due to the Rhode acquisition but a decline in organic sales and adjusted EBITDA. Tariff impacts and increased SG&A expenses weigh on margins. Despite optimistic guidance and strategic international expansion, unresolved pricing issues and unclear management responses raise concerns. The Q&A provided some reassurance about future growth, but the lack of clarity on core business deceleration tempers optimism. The neutral sentiment reflects these balanced positive and negative factors.
The earnings call reveals strong financial performance, market share gains, and expansion plans. The acquisition of Rhode is expected to be accretive, with significant growth potential. Despite uncertainties around tariffs, the company's strategic initiatives, including price increases, supply chain diversification, and international expansion, are positive. The management's cautious optimism and focus on innovation, along with the robust digital sales growth, suggest a positive stock price reaction over the next two weeks.
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