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Access earnings results, analyst expectations, report, slides, earnings call, and transcript.
The earnings call reveals strong financial performance, market share gains, and expansion plans. The acquisition of Rhode is expected to be accretive, with significant growth potential. Despite uncertainties around tariffs, the company's strategic initiatives, including price increases, supply chain diversification, and international expansion, are positive. The management's cautious optimism and focus on innovation, along with the robust digital sales growth, suggest a positive stock price reaction over the next two weeks.
Net Sales $354 million, grew 9% year-over-year on top of 50% growth in Q1 of last year, primarily driven by continued growth in unit volume.
International Net Sales Grew 30% year-over-year, fueled by growth in existing markets and expansion into new markets.
Gross Margin 69%, down approximately 215 basis points compared to prior year, driven by incremental tariff costs, partially offset by favorable foreign exchange impacts on goods purchased from China and mix.
Adjusted EBITDA $87 million, up 12% year-over-year, with approximately 7 points of growth driven by an unanticipated foreign currency gain of approximately $5 million.
Adjusted Net Income $51 million or $0.89 per diluted share, compared to $64 million or $1.10 per diluted share a year ago, primarily driven by a more normalized tax rate as compared to Q1 last year.
Free Cash Flow $20 million, up from $0.5 million a year ago, reflecting improved cash generation.
Halo Glow Skin Tint: Top-selling cosmetics product in Q1 on elfcosmetics.com, priced at $18, offering significant value compared to prestige items priced at $48 or more.
Bright Icon Vitamin C + E + Ferulic Serum: Best-selling skincare product on elfcosmetics.com in Q1, priced at $16, compared to a prestige item priced at $185.
DIY Halo Gloss Kit: Launched exclusively on TikTok Shop, sold out in under 24 hours, showcasing rapid innovation and community engagement.
International Expansion: International net sales grew 30% in Q1. Expansion into new markets like the Netherlands, Belgium, Poland, and Gulf Cooperation Council countries. e.l.f. became the #1 brand in Belgium and #2 in the Netherlands.
Rhode Acquisition: Acquired Rhode, a high-growth beauty brand with $212 million in net sales in the last 12 months. Plans to expand Rhode's brand awareness and retail distribution, including a launch in all Sephora stores across the U.S., Canada, and the U.K.
Tariff Mitigation: Implemented pricing adjustments, supply chain optimization, and business diversification to address tariff impacts. Tariffs on imports from China remain a significant cost factor.
ERP Transition to SAP: Successfully transitioned to SAP, enhancing operational infrastructure and efficiency.
Market Share Gains: Achieved 210 basis points of market share growth in Q1, marking the 26th consecutive quarter of share gains.
Retail Partnerships: Expanded partnerships with retailers like Dollar General, attracting new buyers and increasing brand reach in rural markets.
Tariffs and Supply Chain Costs: The company faces significant risks from tariffs, with 75% of its global production coming from China. Tariffs have fluctuated between 55% and 170%, creating uncertainty and potentially increasing costs by approximately $50 million annually. This could adversely impact gross margins and profitability.
Dependence on Chinese Production: With the majority of production based in China, the company is exposed to geopolitical risks, supply chain disruptions, and tariff-related cost increases, which could affect its ability to maintain competitive pricing and profitability.
Integration of Rhode Acquisition: The acquisition of Rhode presents challenges in terms of integration, brand awareness acceleration, and leveraging retail expertise. Failure to successfully integrate Rhode could impact the expected growth and profitability from this acquisition.
ERP Transition to SAP: The recent transition to SAP ERP systems, while successful so far, is a significant undertaking. Any issues in the implementation or operation of the new system could disrupt business operations and financial reporting.
Marketing and Digital Spend: Marketing and digital investment is planned at 24%-26% of net sales, a significant expense. Delays or inefficiencies in campaign execution could impact brand awareness and sales growth.
Economic and Competitive Pressures: The company operates in a highly competitive market with pricing pressures from both mass and prestige brands. Economic uncertainties could also impact consumer spending on beauty products, affecting sales growth.
Future Business Doubling Potential: The company sees the potential to more than double its business over the coming years, driven by significant opportunities in color cosmetics, skincare, and international markets.
International Expansion: Plans to expand into new international markets, including launching with Rossmann in Poland, Sephora in the Gulf Cooperation Council countries, and Naturium's expansion into additional Boots stores in the U.K. and Sephora in Australia. The company expects international sales to grow beyond the current 20% of total sales.
Rhode Acquisition Impact: The acquisition of Rhode is expected to accelerate brand awareness and expand distribution footprint, including a launch in all Sephora stores across the U.S. and Canada in September and the U.K. by the end of the year.
Tariff Impact and Mitigation: The company is awaiting clarity on tariffs, which could impact cost of goods sold by approximately $50 million annually if tariffs remain at the current incremental 30% level. Mitigation plans include pricing adjustments, supply chain optimization, and business diversification.
First Half Fiscal '26 Projections: Net sales growth in the first half of fiscal '26 is expected to exceed the 9% growth achieved in Q1, driven by the incremental contribution from Rhode. Adjusted EBITDA margins are projected to be approximately 20% in the first half.
Marketing and Digital Investment: Marketing and digital spend is expected to remain at approximately 24% to 26% of net sales for fiscal '26, consistent with fiscal '25 levels.
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The earnings call reveals mixed signals: strong net sales growth due to the Rhode acquisition but a decline in organic sales and adjusted EBITDA. Tariff impacts and increased SG&A expenses weigh on margins. Despite optimistic guidance and strategic international expansion, unresolved pricing issues and unclear management responses raise concerns. The Q&A provided some reassurance about future growth, but the lack of clarity on core business deceleration tempers optimism. The neutral sentiment reflects these balanced positive and negative factors.
The earnings call reveals strong financial performance, market share gains, and expansion plans. The acquisition of Rhode is expected to be accretive, with significant growth potential. Despite uncertainties around tariffs, the company's strategic initiatives, including price increases, supply chain diversification, and international expansion, are positive. The management's cautious optimism and focus on innovation, along with the robust digital sales growth, suggest a positive stock price reaction over the next two weeks.
The earnings call presents a mixed picture. Financial performance shows growth in net sales and EBITDA, but the lack of guidance due to tariff uncertainties and no share repurchase plan are concerns. The Rhode acquisition offers potential, but its integration and tariff impacts remain uncertain. The Q&A highlights management's confidence in certain areas, like Dollar General's performance, but also reveals avoidance of detailed guidance. Overall, the positive financials are counterbalanced by uncertainties, leading to a neutral sentiment.
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