DV News & Events

DoubleVerify (DV) announced the expansion of DV Authentic AdVantage to Meta (META) and TikTok. The solution combines pre-bid media quality protection, AI-powered campaign optimization and independent measurement. "Advertisers have been forced to choose between optimized cost efficiency and enhanced media quality for too long," said Mark Zagorski, CEO of DoubleVerify. "DV Authentic AdVantage is unique because it removes those tradeoffs, leveraging DV's market-leading verification and AI-powered optimization capabilities to enable advertisers to improve operational efficiency, bolster media quality and maximize performance simultaneously across some of the most impactful digital environments, including Meta and TikTok."

Comscore (SCOR) announced the appointment of Matt McLaughlin as CEO of the company, effective immediately. Jon Carpenter will transition from his role as CEO and will continue to support the company as a senior advisor to the board of directors and CEO until October. In connection with the leadership transition, Stuart Frankel will join the company's board of directors, filling the seat previously held by Carpenter. McLaughlin previously served as COO of DoubleVerify (DV). McLaughlin currently serves on Comscore's board and is a common stockholder of the company.