Historical Valuation
Direct Digital Holdings Inc (DRCT) is now in the Fair zone, suggesting that its current forward PS ratio of 0.06 is considered Fairly compared with the five-year average of 13.42. The fair price of Direct Digital Holdings Inc (DRCT) is between 0.02 to 0.11 according to relative valuation methord.
Relative Value
Fair Zone
0.02-0.11
Current Price：0.05
Fair
P/E
EV/EBITDA
EV/EBIT
P/S
P/OCF
P/FCF
1Y
3Y
5Y
Trailing
Forward
Direct Digital Holdings Inc (DRCT) has a current Price-to-Book (P/B) ratio of -0.81. Compared to its 3-year average P/B ratio of 18.79 , the current P/B ratio is approximately -104.30% higher. Relative to its 5-year average P/B ratio of 14.79, the current P/B ratio is about -105.47% higher. Direct Digital Holdings Inc (DRCT) has a Forward Free Cash Flow (FCF) yield of approximately -480.16%. Compared to its 3-year average FCF yield of -72.26%, the current FCF yield is approximately 564.52% lower. Relative to its 5-year average FCF yield of -49.19% , the current FCF yield is about 876.20% lower.
P/B
Median3y
18.79
Median5y
14.79
FCF Yield
Median3y
-72.26
Median5y
-49.19
Competitors Valuation Multiple
AI Analysis for DRCT
The average P/S ratio for DRCT competitors is 0.01, providing a benchmark for relative valuation. Direct Digital Holdings Inc Corp (DRCT.O) exhibits a P/S ratio of 0.06, which is 338.44% above the industry average. Given its robust revenue growth of -12.02%, this premium appears unsustainable.
Performance Decomposition
AI Analysis for DRCT
1Y
3Y
5Y
Market capitalization of DRCT increased by 0.00% over the past 1 year. The primary factor behind the change was an decrease in Unknown from 0.00 to 0.00.
The secondary factor is the Unknown, contributed 0.00%to the performance.
Overall, the performance of DRCT in the past 1 year is driven by Unknown.
People Also Watch
Frequently Asked Questions
Is DRCT currently overvalued or undervalued?
Direct Digital Holdings Inc (DRCT) is now in the Fair zone, suggesting that its current forward PS ratio of 0.06 is considered Fairly compared with the five-year average of 13.42. The fair price of Direct Digital Holdings Inc (DRCT) is between 0.02 to 0.11 according to relative valuation methord.
What is Direct Digital Holdings Inc (DRCT) fair value?
DRCT's fair value is calculated using relative valuation, based on historical P/E and P/S ranges and their premiums/discounts relative to a competitor average , adjusted by weights. The fair price of Direct Digital Holdings Inc (DRCT) is between 0.02 to 0.11 according to relative valuation methord.
How does DRCT's valuation metrics compare to the industry average?
The average P/S ratio for DRCT's competitors is 0.01, providing a benchmark for relative valuation. Direct Digital Holdings Inc Corp (DRCT) exhibits a P/S ratio of 0.06, which is 338.44% above the industry average. Given its robust revenue growth of -12.02%, this premium appears unsustainable.
What is the current P/B ratio for Direct Digital Holdings Inc (DRCT) as of Jan 11 2026?
As of Jan 11 2026, Direct Digital Holdings Inc (DRCT) has a P/B ratio of -0.81. This indicates that the market values DRCT at -0.81 times its book value.
What is the current FCF Yield for Direct Digital Holdings Inc (DRCT) as of Jan 11 2026?
As of Jan 11 2026, Direct Digital Holdings Inc (DRCT) has a FCF Yield of -480.16%. This means that for every dollar of Direct Digital Holdings Inc’s market capitalization, the company generates -480.16 cents in free cash flow.
What is the current Forward P/E ratio for Direct Digital Holdings Inc (DRCT) as of Jan 11 2026?
As of Jan 11 2026, Direct Digital Holdings Inc (DRCT) has a Forward P/E ratio of -0.19. This means the market is willing to pay $-0.19 for every dollar of Direct Digital Holdings Inc’s expected earnings over the next 12 months.
What is the current Forward P/S ratio for Direct Digital Holdings Inc (DRCT) as of Jan 11 2026?
As of Jan 11 2026, Direct Digital Holdings Inc (DRCT) has a Forward P/S ratio of 0.06. This means the market is valuing DRCT at $0.06 for every dollar of expected revenue over the next 12 months.