
DRCT Valuation
Direct Digital Holdings Inc
- Overview
- Forecast
- Valuation
- Earnings
DRCT Relative Valuation
DRCT's fair value is calculated using relative valuation, based on historical P/E and P/S ranges and their premiums/discounts relative to a competitor average, adjusted by weights. If the market price exceeds this fair value range, DRCT is overvalued; if below, it's undervalued.
Historical Valuation
Direct Digital Holdings Inc (DRCT) is now in the Undervalued zone, suggesting that its current forward PS ratio of 0.06 is considered Undervalued compared with the five-year average of 14.95. The fair price of Direct Digital Holdings Inc (DRCT) is between 0.73 to 1.44 according to relative valuation methord. Compared to the current price of 0.41 USD , Direct Digital Holdings Inc is Undervalued By 44.42%.
Relative Value
Fair Zone
0.73-1.44
Current Price:0.41
44.42%
Undervalued
-1.89
PE
1Y
3Y
5Y
Trailing
Forward
12.27
EV/EBITDA
Direct Digital Holdings Inc. (DRCT) has a current EV/EBITDA of 12.27. The 5-year average EV/EBITDA is 4.67. The thresholds are as follows: Strongly Undervalued below -17.23, Undervalued between -17.23 and -6.28, Fairly Valued between 15.62 and -6.28, Overvalued between 15.62 and 26.57, and Strongly Overvalued above 26.57. The current Forward EV/EBITDA of 12.27 falls within the Historic Trend Line -Fairly Valued range.
-10.22
EV/EBIT
Direct Digital Holdings Inc. (DRCT) has a current EV/EBIT of -10.22. The 5-year average EV/EBIT is 1.82. The thresholds are as follows: Strongly Undervalued below -11.12, Undervalued between -11.12 and -4.65, Fairly Valued between 8.29 and -4.65, Overvalued between 8.29 and 14.76, and Strongly Overvalued above 14.76. The current Forward EV/EBIT of -10.22 falls within the Undervalued range.
0.06
PS
Direct Digital Holdings Inc. (DRCT) has a current PS of 0.06. The 5-year average PS is 0.09. The thresholds are as follows: Strongly Undervalued below -0.05, Undervalued between -0.05 and 0.02, Fairly Valued between 0.16 and 0.02, Overvalued between 0.16 and 0.23, and Strongly Overvalued above 0.23. The current Forward PS of 0.06 falls within the Historic Trend Line -Fairly Valued range.
0.00
P/OCF
Direct Digital Holdings Inc. (DRCT) has a current P/OCF of 0.00. The 5-year average P/OCF is 0.56. The thresholds are as follows: Strongly Undervalued below -10.39, Undervalued between -10.39 and -4.92, Fairly Valued between 6.04 and -4.92, Overvalued between 6.04 and 11.52, and Strongly Overvalued above 11.52. The current Forward P/OCF of 0.00 falls within the Historic Trend Line -Fairly Valued range.
-1.37
P/FCF
Direct Digital Holdings Inc. (DRCT) has a current P/FCF of -1.37. The 5-year average P/FCF is 1.27. The thresholds are as follows: Strongly Undervalued below -2.70, Undervalued between -2.70 and -0.72, Fairly Valued between 3.26 and -0.72, Overvalued between 3.26 and 5.25, and Strongly Overvalued above 5.25. The current Forward P/FCF of -1.37 falls within the Undervalued range.
Direct Digital Holdings Inc (DRCT) has a current Price-to-Book (P/B) ratio of -0.45. Compared to its 3-year average P/B ratio of 19.21 , the current P/B ratio is approximately -102.33% higher. Relative to its 5-year average P/B ratio of 16.61, the current P/B ratio is about -102.70% higher. Direct Digital Holdings Inc (DRCT) has a Forward Free Cash Flow (FCF) yield of approximately -83.13%. Compared to its 3-year average FCF yield of -39.49%, the current FCF yield is approximately 110.48% lower. Relative to its 5-year average FCF yield of -31.03% , the current FCF yield is about 167.85% lower.
-0.45
P/B
Median3y
19.21
Median5y
16.61
-83.91
FCF Yield
Median3y
-39.49
Median5y
-31.03
Competitors Valuation Multiple
The average P/S ratio for DRCT's competitors is 0.41, providing a benchmark for relative valuation. Direct Digital Holdings Inc Corp (DRCT) exhibits a P/S ratio of 0.06, which is -84.28% above the industry average. Given its robust revenue growth of -53.58%, this premium appears unsustainable.
P/S
P/E
EV/EBITDA
EV/EBIT
P/S
Performance Decomposition
1Y
3Y
5Y
Market capitalization of DRCT decreased by 86.32% over the past 1 year. The primary factor behind the change was an decrease in Margin Expansion from -14.37 to -41.36.
The secondary factor is the Revenue Growth, contributed -53.58%to the performance.
Overall, the performance of DRCT in the past 1 year is driven by Margin Expansion. Which is more sustainable.
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FAQ

Is Direct Digital Holdings Inc (DRCT) currently overvalued or undervalued?
Direct Digital Holdings Inc (DRCT) is now in the Undervalued zone, suggesting that its current forward PS ratio of 0.06 is considered Undervalued compared with the five-year average of 14.95. The fair price of Direct Digital Holdings Inc (DRCT) is between 0.73 to 1.44 according to relative valuation methord. Compared to the current price of 0.41 USD , Direct Digital Holdings Inc is Undervalued By 44.42% .

What is Direct Digital Holdings Inc (DRCT) fair value?

How does DRCT's valuation metrics compare to the industry average?

What is the current P/B ratio for Direct Digital Holdings Inc (DRCT) as of Aug 22 2025?

What is the current FCF Yield for Direct Digital Holdings Inc (DRCT) as of Aug 22 2025?

What is the current Forward P/E ratio for Direct Digital Holdings Inc (DRCT) as of Aug 22 2025?
