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DRCT Overview

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0.000(0.000%)Aft-market
ET
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0.000
0.000(0.000%)
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0.000(0.000%)Aft-market
ET
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Intellectia

Loading chart...

High
0.997
Open
0.980
VWAP
0.98
Vol
39.23K
Mkt Cap
2.55M
Low
0.960
Amount
38.42K
EV/EBITDA(TTM)
--
Total Shares
2.60M
EV
11.66M
EV/OCF(TTM)
--
P/S(TTM)
0.00
Direct Digital Holdings, Inc. is a holding company that provides an end-to-end, programmatic advertising platform. The Company is primarily focused on providing advertising technology, data-driven campaign optimization and other solution to help brands, agencies and middle market businesses deliver marketing results that drive return on investment across both the sell- and buy-side of the digital advertising ecosystem. Through its subsidiary, Colossus Media, LLC, operates its sell-side programmatic platform operating under the trademarked banner of Colossus SSP, offers advertisers of all sizes with market reach. Its subsidiaries, Huddled Masses, LLC and Orange142, LLC, are buy-side advertising and marketing service providers. Its buy-side advertising business offers technology-enabled advertising solutions and consulting services to clients through multiple demand side platforms, across multiple industry verticals such as travel and tourism, energy, higher education, and other sectors.
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Events Timeline

(ET)
2026-02-10
16:10:00
Direct Digital Files $400M Mixed Securities Shelf
select
2026-02-04 (ET)
2026-02-04
17:10:00
Direct Digital to Sell 1.82M Shares of Class A Common Stock
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2026-01-09 (ET)
2026-01-09
20:00:00
Direct Digital Holdings Inc Trading Halted, News Pending
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2026-01-08 (ET)
2026-01-08
08:40:00
Direct Digital Holdings Announces 55-to-1 Reverse Stock Split
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2025-11-13 (ET)
2025-11-13
13:15:53
Direct Digital Restores Compliance with Nasdaq's Stockholders' Equity Requirement
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2025-11-06 (ET)
2025-11-06
16:36:27
Direct Digital increases equity reserve facility to $100 million
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2025-08-13 (ET)
2025-08-13
08:32:21
Direct Digital granted motion to dismiss class action lawsuit by Texas Court
select
2025-08-05 (ET)
2025-08-05
16:26:57
Direct Digital reports Q2 EPS (23c) vs. (16c) last year
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News

Newsfilter
7.5
03-11Newsfilter
TikTok Short Videos Drive Early Travel Consideration
  • Short Video Performance: The analysis reveals that short-form travel videos on TikTok garner four times the views of longer content, with videos 15 seconds or shorter averaging 1.5 million views, significantly enhancing brand visibility.
  • Importance of Saves and Shares: Among the 20 analyzed videos, each averaged over 16,000 saves and 14,500 shares, while comments were fewer than 400, indicating that saves and shares play a far more critical role in visibility than comments.
  • Creator Size Irrelevant: The analysis found that half of the top-performing videos came from creators with fewer than 10,000 followers, highlighting that clarity and shareability are more important than creator scale on TikTok.
  • Brand Strategy Adjustment: Calvin Scharffs, VP of Marketing at Orange 142, noted that users actively search and compare travel options on TikTok, necessitating brands to deliver valuable content quickly to effectively influence user decisions.
Newsfilter
8.5
03-04Newsfilter
Ignition+ Launches Unified Media Buying Platform for Enterprises
  • Platform Launch: Orange 142 has introduced Ignition+, a unified AI-powered programmatic platform designed to provide transparency in media investment management for Fortune 1,000 brands and large independent agencies, helping enterprises maximize ROI and enhance advertising performance.
  • Technology Integration: Ignition+ simplifies the media buying process by integrating activation, supply access, AI optimization, and measurement, eliminating fragmentation in adtech and enabling brands to efficiently access premium inventory while reducing losses from non-working media and hidden fees.
  • AI Optimization Capabilities: The platform leverages machine learning models to analyze billions of daily bid requests, offering real-time inventory quality scoring, predictive clearing price optimization, and closed-loop audience learning, ensuring smarter budget allocation and continuous performance improvement.
  • Industry Recognition: Orange 142 has received multiple industry awards for its innovation and performance, including consecutive placements on the Deloitte Technology Fast 500 in 2023 and 2024, highlighting its leadership in digital marketing and deep expertise in high-growth sectors.
PRnewswire
7.5
02-26PRnewswire
Orange 142 Executes Successful Digital Advertising Campaign
  • Campaign Effectiveness: Orange 142's digital advertising campaign in partnership with Visit El Paso generated over 3.6 million impressions and attracted 48,500 clicks, achieving an overall click-through rate of 1.32%, indicating strong engagement from the target audience.
  • Broad Market Coverage: The campaign excelled in major markets such as Los Angeles, New York, Chicago, Dallas-Fort Worth, and Washington, D.C., while also achieving click-through rates exceeding 8% in select secondary markets, demonstrating precise market targeting and effective advertising strategies.
  • Strategic Execution Optimization: By closely collaborating with the Visit El Paso team, Orange 142 developed a media strategy centered on audience intent, ensuring consistent messaging at scale and enhancing El Paso's competitiveness as a destination for meetings and events.
  • Industry Recognition: Orange 142 recently received two 2025 MarCom Awards for its outstanding performance in digital advertising campaigns, further solidifying its momentum across paid and organic channels.
Newsfilter
7.5
02-26Newsfilter
Orange 142's Digital Ad Campaign Achieves Significant Impact
  • Campaign Effectiveness: Orange 142's digital advertising campaign in partnership with Visit El Paso generated over 3.6 million impressions and 48,500 clicks, achieving an overall click-through rate of 1.32%, indicating strong engagement from the targeted audience.
  • Broad Market Coverage: The campaign excelled in major markets such as Los Angeles, New York, Chicago, Dallas-Fort Worth, and Washington, D.C., with particularly strong engagement in select secondary markets where click-through rates exceeded 8%, effectively enhancing El Paso's visibility as a meeting destination.
  • Precision Targeting Strategy: By focusing on meeting planners, Orange 142 successfully helped Visit El Paso strengthen brand recognition in a competitive landscape, ensuring consistent messaging and scalable outreach.
  • Industry Recognition: Orange 142's outstanding performance in digital advertising has recently been acknowledged with two 2025 MarCom Awards, further solidifying its momentum across paid and organic channels.
Yahoo Finance
7.5
02-26Yahoo Finance
Orange 142's Digital Campaign Achieves Significant Impact
  • Campaign Effectiveness: The digital advertising campaign executed by Orange 142 in partnership with Visit El Paso generated over 3.6 million impressions and attracted 48,500 clicks, achieving an overall click-through rate of 1.32%, indicating strong engagement from the targeted audience.
  • Market Coverage: The campaign excelled in major markets such as Los Angeles, New York, Chicago, Dallas-Fort Worth, and Washington, D.C., with particularly strong engagement in select secondary markets where click-through rates exceeded 8%, effectively enhancing El Paso's visibility as a destination for meetings and events.
  • Strategic Execution: Orange 142 customized a multi-channel strategy by deeply understanding Visit El Paso's goals and the competitive landscape, ensuring consistent messaging and scalable outreach, thereby strengthening connections with meeting planners.
  • Industry Recognition: The company recently received two 2025 MarCom Awards for its outstanding digital campaign work, further solidifying its momentum across both paid and organic channels.
PRnewswire
8.5
02-12PRnewswire
Direct Digital Holdings Regains Nasdaq Compliance
  • Compliance Restoration: Direct Digital Holdings announced it has received formal notice from Nasdaq confirming compliance with Listing Rule 5550(a)(2), indicating that its stock price has regained the minimum bid of $1.00 per share, ensuring continued listing on the Nasdaq Capital Market.
  • Strategic Goal Execution: CEO Mark Walker stated that demonstrating full compliance with Nasdaq listing criteria represents an important step forward, reflecting the company's ongoing commitment to executing its strategic goals and enhancing investor confidence.
  • Market Stability: The company's stock will continue to trade under the ticker symbol 'DRCT' on Nasdaq, and regaining compliance is expected to improve market recognition, potentially attracting more investor interest and driving stock price appreciation.
  • Future Outlook: Despite facing various risks and uncertainties, including high customer concentration and advertising fraud, the restoration of compliance provides a more solid foundation for future financing and business expansion efforts.
Wall Street analysts forecast DRCT stock price to rise
2 Analyst Rating
Wall Street analysts forecast DRCT stock price to rise
1 Buy
1 Hold
0 Sell
Moderate Buy
Current: 0.000
sliders
Low
2.00
Averages
2.00
High
2.00
Current: 0.000
sliders
Low
2.00
Averages
2.00
High
2.00
Benchmark
Buy -> Speculative Buy
downgrade
$6 -> $2
AI Analysis
2025-11-07
Reason
Benchmark
Price Target
$6 -> $2
AI Analysis
2025-11-07
downgrade
Buy -> Speculative Buy
Reason
Benchmark downgraded Direct Digital to Speculative Buy from Buy with a price target of $2, down from $6, after what the firm calls "a really tough 3Q25 print." The company should have enough liquidity, so "they are still in the race," says the analyst, who contends shares "could be meaningfully higher by this time next year" if this management team "can weather this last storm."

Valuation Metrics

The current forward P/E ratio for Direct Digital Holdings Inc (DRCT.O) is -0.19, compared to its 5-year average forward P/E of 13.42. For a more detailed relative valuation and DCF analysis to assess Direct Digital Holdings Inc's fair value, Click here.

Forward PE

The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
N/A
5Y Average PE
13.42
Current PE
-0.19
Overvalued PE
33.20
Undervalued PE
-6.37

Forward EV/EBITDA

The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
N/A
5Y Average EV/EBITDA
4.26
Current EV/EBITDA
-2.74
Overvalued EV/EBITDA
15.03
Undervalued EV/EBITDA
-6.51

Forward PS

The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PS
0.09
Current PS
0.06
Overvalued PS
0.16
Undervalued PS
0.02

Financials

AI Analysis
Annual
Quarterly

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Frequently Asked Questions

What is Direct Digital Holdings Inc (DRCT) stock price today?

The current price of DRCT is 0.981 USD — it has increased 1.13

What is Direct Digital Holdings Inc (DRCT)'s business?

Direct Digital Holdings, Inc. is a holding company that provides an end-to-end, programmatic advertising platform. The Company is primarily focused on providing advertising technology, data-driven campaign optimization and other solution to help brands, agencies and middle market businesses deliver marketing results that drive return on investment across both the sell- and buy-side of the digital advertising ecosystem. Through its subsidiary, Colossus Media, LLC, operates its sell-side programmatic platform operating under the trademarked banner of Colossus SSP, offers advertisers of all sizes with market reach. Its subsidiaries, Huddled Masses, LLC and Orange142, LLC, are buy-side advertising and marketing service providers. Its buy-side advertising business offers technology-enabled advertising solutions and consulting services to clients through multiple demand side platforms, across multiple industry verticals such as travel and tourism, energy, higher education, and other sectors.

What is the price predicton of DRCT Stock?

Wall Street analysts forecast DRCT stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for DRCT is2.00 USD with a low forecast of 2.00 USD and a high forecast of 2.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

What is Direct Digital Holdings Inc (DRCT)'s revenue for the last quarter?

Direct Digital Holdings Inc revenue for the last quarter amounts to 7.98M USD, decreased -12.02

What is Direct Digital Holdings Inc (DRCT)'s earnings per share (EPS) for the last quarter?

Direct Digital Holdings Inc. EPS for the last quarter amounts to -11.46 USD, decreased -70.62

How many employees does Direct Digital Holdings Inc (DRCT). have?

Direct Digital Holdings Inc (DRCT) has 79 emplpoyees as of March 13 2026.

What is Direct Digital Holdings Inc (DRCT) market cap?

Today DRCT has the market capitalization of 2.55M USD.