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DRCT Overview

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$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
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Intellectia

Loading chart...

High
3.700
Open
3.170
VWAP
3.46
Vol
53.00K
Mkt Cap
2.68M
Low
3.080
Amount
183.57K
EV/EBITDA(TTM)
--
Total Shares
742.92K
EV
13.12M
EV/OCF(TTM)
--
P/S(TTM)
--
Direct Digital Holdings, Inc. is a holding company that provides an end-to-end, programmatic advertising platform. The Company is primarily focused on providing advertising technology, data-driven campaign optimization and other solution to help brands, agencies and middle market businesses deliver marketing results that drive return on investment across both the sell- and buy-side of the digital advertising ecosystem. Through its subsidiary, Colossus Media, LLC, operates its sell-side programmatic platform operating under the trademarked banner of Colossus SSP, offers advertisers of all sizes with market reach. Its subsidiaries, Huddled Masses, LLC and Orange142, LLC, are buy-side advertising and marketing service providers. Its buy-side advertising business offers technology-enabled advertising solutions and consulting services to clients through multiple demand side platforms, across multiple industry verticals such as travel and tourism, energy, higher education, and other sectors.
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Events Timeline

(ET)
2026-05-11
08:40:00
Company Q1 Revenue Declines to $6.7M
select
2026-04-29 (ET)
2026-04-29
17:20:00
Direct Digital to Sell 20M Shares of Class A Common Stock
select
2026-04-24 (ET)
2026-04-24
20:40:00
Direct Digital Holdings Inc Trading Halted, News Pending
select
2026-02-10 (ET)
2026-02-10
16:10:00
Direct Digital Files $400M Mixed Securities Shelf
select
2026-02-04 (ET)
2026-02-04
17:10:00
Direct Digital to Sell 1.82M Shares of Class A Common Stock
select
2026-01-09 (ET)
2026-01-09
20:00:00
Direct Digital Holdings Inc Trading Halted, News Pending
select
2026-01-08 (ET)
2026-01-08
08:40:00
Direct Digital Holdings Announces 55-to-1 Reverse Stock Split
select

News

Yahoo Finance
9.5
05-11Yahoo Finance
Direct Digital Holdings Reports Q1 2026 Earnings Highlights
  • Revenue Decline: Direct Digital Holdings reported Q1 2026 revenue of $6.7 million, an 18.3% decrease from $8.2 million in Q1 2025, primarily due to a $2 million drop in spending from demand-side platform customers, indicating potential challenges in market demand that could hinder future growth.
  • Gross Margin Improvement: Despite the revenue decline, gross profit for Q1 was $2.3 million, representing 34% of revenue, up from 29% in the prior year, suggesting progress in cost control and operational efficiency that may lay the groundwork for future profitability.
  • Operating Expense Reduction: Operating expenses decreased by 13% to $5.5 million in Q1 2026, down from $6.3 million in the same period last year, reflecting the company's efforts to optimize spending and enhance operational efficiency, which could alleviate financial pressure.
  • Narrowed Net Loss: The net loss for Q1 was $5.6 million, a reduction from $5.9 million in the previous year, with adjusted EBITDA loss at $2.6 million, indicating improvements in financial management and operational strategy, although challenges remain.
PRnewswire
9.5
05-11PRnewswire
Direct Digital Holdings Reports Q1 2026 Financial Results
  • Financial Overview: In Q1 2026, Direct Digital Holdings reported revenues of $6.68 million, an 18.1% decline from $8.15 million in Q1 2025, indicating pressure in market competition that could affect investor confidence moving forward.
  • Operating Loss: The company recorded an operating loss of $3.25 million in Q1, an improvement from $3.92 million in 2025, suggesting progress in cost control and operational efficiency, yet further optimization is needed to achieve profitability.
  • Strategic Development Focus: Executives emphasized a commitment to organic growth and capital discipline, planning to evaluate potential strategic partnerships or acquisitions to enhance the existing platform, reflecting a proactive stance towards future market expansion.
  • Cash Flow Management: The cash flow used in Q1 was $1.05 million, an improvement from $2.70 million in 2025, but the company must maintain flexibility to address future capital needs, ensuring survival in an uncertain market environment.
PRnewswire
9.5
05-07PRnewswire
Direct Digital Holdings to Report Q1 2026 Financial Results
  • Earnings Release Schedule: Direct Digital Holdings is set to announce its financial results for Q1 2026 on May 11, 2026, before the U.S. stock market opens, which is expected to provide key financial metrics to assess the company's operational performance.
  • Management Conference Call: The company's management will host a conference call and webcast on the same day at 11:00 AM ET to discuss the financial results, with investors able to access the live stream and replay through the company’s website, enhancing transparency and investor communication.
  • Tech-Driven Advertising Platform: As a leading advertising and marketing technology platform, Direct Digital Holdings offers AI-powered solutions through its subsidiaries, aiming to enhance market performance for brands, agencies, and publishers, showcasing its competitiveness in the digital advertising space.
  • Diverse Market Coverage: The company possesses expertise across high-growth sectors such as Energy, Higher Education, Travel, and Financial Services, helping clients effectively reach and engage target audiences within the evolving digital media ecosystem, further solidifying its market position.
Newsfilter
7.5
05-06Newsfilter
Orange 142 Wins 2026 Hermes Creative Awards for Digital Marketing Excellence
  • Award Recognition: Orange 142 was honored with Gold and Platinum Hermes Creative Awards for its collaboration with Emerald Isle Realty, highlighting its excellence in search engine marketing and social media presence, thereby reinforcing its leadership in the digital marketing sector.
  • Significant Business Results: By unifying search and social strategies, Orange 142 achieved a remarkable 9,360% ROI, a 30% year-over-year increase, alongside a 62% growth in direct bookings, demonstrating the effectiveness and market adaptability of its approach.
  • Positive Client Feedback: The Chief Marketing Officer of Emerald Isle Realty noted that Orange 142's modernization strategy not only enhanced the brand's connection with travelers and homeowners but also improved market performance and customer engagement, reflecting success in a competitive landscape.
  • Strategic Evolution: Orange 142 continues to partner with Emerald Isle Realty, adapting to platform changes by adopting a community-driven model centered on short-form video and real-time engagement, ensuring strong market performance during peak travel demand periods.
PRnewswire
7.5
05-06PRnewswire
Orange 142's Award-Winning Campaign Drives Business Growth for Emerald Isle Realty
  • Marketing Achievement: Orange 142 was recognized with two 2026 Hermes Creative Awards for its collaboration with Emerald Isle Realty, winning Gold for Search Engine Marketing and Platinum for Social Media Presence, highlighting its excellence in digital marketing.
  • Significant ROI: By optimizing search and social strategies, Orange 142 achieved a remarkable 9,360% ROI during peak travel periods, a 30% increase year-over-year, alongside a 62% growth in direct bookings, demonstrating the effectiveness of its approach.
  • Social Media-Driven Growth: Organic social media efforts led to an 81% revenue increase, supported by a 131% lift in Facebook engagement, indicating success in enhancing brand engagement and customer conversion.
  • Deepening Strategic Partnership: The ongoing collaboration between Orange 142 and Emerald Isle Realty not only enhances the brand's influence in the travel market but also strengthens connections with travelers and homeowners through modernized search and social strategies, driving stronger business performance.
seekingalpha
8.5
04-23seekingalpha
Direct Digital Holdings Announces 4-for-1 Reverse Stock Split
  • Reverse Stock Split Plan: Direct Digital Holdings announced a 4-for-1 reverse stock split, reducing Class A shares from approximately 2.8 million to about 0.7 million and Class B shares from around 0.17 million to 0.04 million, primarily to keep the stock price above $1 and maintain its listing status.
  • Trading Schedule: The adjusted stock will begin trading on Nasdaq on April 27, 2026, following a previous 55-for-1 reverse split in January 2026, indicating the company's ongoing focus on stock price management.
  • Flexibility in Splits: The company retains the ability to execute additional splits, up to a total of 250-for-1 before December 2026, demonstrating its flexibility in managing stock price and responding to market fluctuations.
  • Market Reaction: The stock is trading approximately $5.16 lower at $0.67 in premarket hours, reflecting a negative market response to the split announcement, which may impact investor confidence.
Wall Street analysts forecast DRCT stock price to rise
2 Analyst Rating
Wall Street analysts forecast DRCT stock price to rise
1 Buy
1 Hold
0 Sell
Moderate Buy
Current: 0.000
sliders
Low
2.00
Averages
2.00
High
2.00
Current: 0.000
sliders
Low
2.00
Averages
2.00
High
2.00
Benchmark
Speculative Buy
maintain
$2 -> $8
AI Analysis
2026-04-08
Reason
Benchmark
Price Target
$2 -> $8
AI Analysis
2026-04-08
maintain
Speculative Buy
Reason
Benchmark adjusted the firm's price target on Direct Digital to $8 from $2 to reflect the recent stock split and keeps a Speculative Buy rating on the shares. It has been "a very difficult couple of years" for Direct Digital, but it "looks like they may have a real chance to turn the corner," the analyst tells investors.
Benchmark
Buy -> Speculative Buy
downgrade
$6 -> $2
2025-11-07
Reason
Benchmark
Price Target
$6 -> $2
2025-11-07
downgrade
Buy -> Speculative Buy
Reason
Benchmark downgraded Direct Digital to Speculative Buy from Buy with a price target of $2, down from $6, after what the firm calls "a really tough 3Q25 print." The company should have enough liquidity, so "they are still in the race," says the analyst, who contends shares "could be meaningfully higher by this time next year" if this management team "can weather this last storm."
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Valuation Metrics

The current forward P/E ratio for Direct Digital Holdings Inc (DRCT.O) is 5.11, compared to its 5-year average forward P/E of 12.79. For a more detailed relative valuation and DCF analysis to assess Direct Digital Holdings Inc's fair value, Click here.

Forward PE

The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
N/A
5Y Average PE
12.79
Current PE
5.11
Overvalued PE
31.85
Undervalued PE
-6.27

Forward EV/EBITDA

The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
N/A
5Y Average EV/EBITDA
3.89
Current EV/EBITDA
0.00
Overvalued EV/EBITDA
14.38
Undervalued EV/EBITDA
-6.60

Forward PS

The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
N/A
5Y Average PS
0.09
Current PS
0.00
Overvalued PS
0.16
Undervalued PS
0.02

Financials

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Frequently Asked Questions

What is Direct Digital Holdings Inc (DRCT) stock price today?

The current price of DRCT is 3.61 USD — it has increased 12.81

What is Direct Digital Holdings Inc (DRCT)'s business?

Direct Digital Holdings, Inc. is a holding company that provides an end-to-end, programmatic advertising platform. The Company is primarily focused on providing advertising technology, data-driven campaign optimization and other solution to help brands, agencies and middle market businesses deliver marketing results that drive return on investment across both the sell- and buy-side of the digital advertising ecosystem. Through its subsidiary, Colossus Media, LLC, operates its sell-side programmatic platform operating under the trademarked banner of Colossus SSP, offers advertisers of all sizes with market reach. Its subsidiaries, Huddled Masses, LLC and Orange142, LLC, are buy-side advertising and marketing service providers. Its buy-side advertising business offers technology-enabled advertising solutions and consulting services to clients through multiple demand side platforms, across multiple industry verticals such as travel and tourism, energy, higher education, and other sectors.

What is the price predicton of DRCT Stock?

Wall Street analysts forecast DRCT stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for DRCT is2.00 USD with a low forecast of 2.00 USD and a high forecast of 2.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

What is Direct Digital Holdings Inc (DRCT)'s revenue for the last quarter?

Direct Digital Holdings Inc revenue for the last quarter amounts to 6.68M USD, decreased -18.11

What is Direct Digital Holdings Inc (DRCT)'s earnings per share (EPS) for the last quarter?

Direct Digital Holdings Inc. EPS for the last quarter amounts to USD, decreased -100.00

How many employees does Direct Digital Holdings Inc (DRCT). have?

Direct Digital Holdings Inc (DRCT) has 73 emplpoyees as of May 14 2026.

What is Direct Digital Holdings Inc (DRCT) market cap?

Today DRCT has the market capitalization of 2.68M USD.