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DRCT Overview

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ET
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0.000
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0.000(0.000%)Aft-market
ET
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Intellectia

Loading chart...

High
0.830
Open
0.830
VWAP
0.79
Vol
43.51K
Mkt Cap
2.29M
Low
0.760
Amount
34.25K
EV/EBITDA(TTM)
--
Total Shares
2.97M
EV
8.60M
EV/OCF(TTM)
--
P/S(TTM)
--
Direct Digital Holdings, Inc. is a holding company that provides an end-to-end, programmatic advertising platform. The Company is primarily focused on providing advertising technology, data-driven campaign optimization and other solution to help brands, agencies and middle market businesses deliver marketing results that drive return on investment across both the sell- and buy-side of the digital advertising ecosystem. Through its subsidiary, Colossus Media, LLC, operates its sell-side programmatic platform operating under the trademarked banner of Colossus SSP, offers advertisers of all sizes with market reach. Its subsidiaries, Huddled Masses, LLC and Orange142, LLC, are buy-side advertising and marketing service providers. Its buy-side advertising business offers technology-enabled advertising solutions and consulting services to clients through multiple demand side platforms, across multiple industry verticals such as travel and tourism, energy, higher education, and other sectors.
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Events Timeline

(ET)
2026-02-10
16:10:00
Direct Digital Files $400M Mixed Securities Shelf
select
2026-02-04 (ET)
2026-02-04
17:10:00
Direct Digital to Sell 1.82M Shares of Class A Common Stock
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2026-01-09 (ET)
2026-01-09
20:00:00
Direct Digital Holdings Inc Trading Halted, News Pending
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2026-01-08 (ET)
2026-01-08
08:40:00
Direct Digital Holdings Announces 55-to-1 Reverse Stock Split
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2025-11-13 (ET)
2025-11-13
13:15:53
Direct Digital Restores Compliance with Nasdaq's Stockholders' Equity Requirement
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2025-11-06 (ET)
2025-11-06
16:36:27
Direct Digital increases equity reserve facility to $100 million
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2025-08-13 (ET)
2025-08-13
08:32:21
Direct Digital granted motion to dismiss class action lawsuit by Texas Court
select
2025-08-05 (ET)
2025-08-05
16:26:57
Direct Digital reports Q2 EPS (23c) vs. (16c) last year
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News

Newsfilter
9.5
03-31Newsfilter
PinnedDirect Digital Holdings Reports Q4 2025 Financial Highlights
  • Buy-Side Revenue Growth: In Q4 2025, buy-side advertising revenue reached $8.2 million, a 28% increase year-over-year, primarily driven by new customer acquisitions and heightened demand from new verticals, indicating the company's potential for market expansion.
  • Overall Revenue Decline: Total revenue for Q4 2025 was $8.4 million, down 7% from the previous year, reflecting a significant drop in sell-side advertising revenue to $200,000, primarily due to reduced impression inventory, impacting overall financial performance.
  • Reduced Operating Expenses: Operating expenses decreased by 12% to $6.7 million in Q4 2025 compared to $7.7 million in Q4 2024, demonstrating the company's effective cost control measures, which are crucial for improving profitability.
  • Widening Net Loss: The net loss for Q4 2025 was $12.6 million, significantly higher than the $6.6 million loss in Q4 2024, primarily due to ongoing operational losses and high interest expenses, reflecting the financial pressures faced during the company's transition.
seekingalpha
9.5
04-01seekingalpha
Direct Digital Holdings Reports Q4 2025 Earnings Results
  • Earnings Overview: Direct Digital Holdings reported a GAAP EPS of -$22.00 for Q4 2025, with revenue of $8.41 million reflecting a 7.4% year-over-year decline, yet beating expectations by $0.67 million, indicating some resilience in market performance despite challenges.
  • Adjusted EBITDA Loss: The adjusted EBITDA loss for the fourth quarter was $3.6 million, widening from a $3.4 million loss in Q4 2024, highlighting ongoing challenges in cost management and profitability for the company.
  • Cash Position: As of December 31, 2025, the company held $0.7 million in cash and cash equivalents, down from $1.4 million a year earlier, indicating increased liquidity pressure that may impact future operations and investment decisions.
  • Reverse Stock Split Announcement: Direct Digital Holdings announced a reverse stock split aimed at boosting its stock price and improving market perception, although this measure may not directly enhance the company's fundamentals, it could help attract more investor interest.
NASDAQ.COM
9.5
04-01NASDAQ.COM
Direct Digital Holdings Reports Q4 Loss
  • Financial Performance Decline: Direct Digital Holdings, Inc. reported a fourth-quarter loss of $11.66 million, translating to a loss of $22.00 per share, which is a significant deterioration compared to last year's loss of $2.18 million and $29.88 per share, indicating increased financial pressure on the company.
  • Revenue Decrease: The company's revenue for the fourth quarter was $8.41 million, down 7.4% from $9.08 million last year, reflecting weakened market demand and intensified competition, which could negatively impact future investor confidence.
  • Earnings Per Share Comparison: The substantial decline in earnings per share compared to the previous year highlights the ongoing deterioration of the company's profitability, potentially exacerbating investor concerns regarding its future earnings outlook.
  • Overall Market Environment: Direct Digital Holdings' financial performance may be influenced by broader market fluctuations in the current economic climate, necessitating effective measures to improve performance and restore investor confidence moving forward.
PRnewswire
9.5
03-31PRnewswire
Direct Digital Holdings Reports Q4 2025 Financial Highlights
  • Buy-Side Revenue Growth: In Q4 2025, Direct Digital Holdings reported a 28% increase in buy-side revenue, driven by new customers and demand from new verticals, indicating a growing market share in digital marketing.
  • Overall Revenue Decline: Despite the growth in buy-side revenue, overall revenue decreased by 7% in Q4 2025, suggesting challenges in the sell-side advertising business, necessitating further optimization of the business structure to enhance overall profitability.
  • Reduced Operating Expenses: Operating expenses decreased by 12% in Q4 2025 compared to Q4 2024, and by 18% for the full year, indicating significant progress in cost control, which will help improve the company's financial health.
  • Stock Split and Compliance: The company executed a 55-to-1 reverse stock split in Q4 2025 to regain Nasdaq compliance, a move that will enhance visibility among institutional investors and support future capital raising and market confidence.
Newsfilter
7.5
03-11Newsfilter
TikTok Short Videos Drive Early Travel Consideration
  • Short Video Performance: The analysis reveals that short-form travel videos on TikTok garner four times the views of longer content, with videos 15 seconds or shorter averaging 1.5 million views, significantly enhancing brand visibility.
  • Importance of Saves and Shares: Among the 20 analyzed videos, each averaged over 16,000 saves and 14,500 shares, while comments were fewer than 400, indicating that saves and shares play a far more critical role in visibility than comments.
  • Creator Size Irrelevant: The analysis found that half of the top-performing videos came from creators with fewer than 10,000 followers, highlighting that clarity and shareability are more important than creator scale on TikTok.
  • Brand Strategy Adjustment: Calvin Scharffs, VP of Marketing at Orange 142, noted that users actively search and compare travel options on TikTok, necessitating brands to deliver valuable content quickly to effectively influence user decisions.
Newsfilter
8.5
03-04Newsfilter
Ignition+ Launches Unified Media Buying Platform for Enterprises
  • Platform Launch: Orange 142 has introduced Ignition+, a unified AI-powered programmatic platform designed to provide transparency in media investment management for Fortune 1,000 brands and large independent agencies, helping enterprises maximize ROI and enhance advertising performance.
  • Technology Integration: Ignition+ simplifies the media buying process by integrating activation, supply access, AI optimization, and measurement, eliminating fragmentation in adtech and enabling brands to efficiently access premium inventory while reducing losses from non-working media and hidden fees.
  • AI Optimization Capabilities: The platform leverages machine learning models to analyze billions of daily bid requests, offering real-time inventory quality scoring, predictive clearing price optimization, and closed-loop audience learning, ensuring smarter budget allocation and continuous performance improvement.
  • Industry Recognition: Orange 142 has received multiple industry awards for its innovation and performance, including consecutive placements on the Deloitte Technology Fast 500 in 2023 and 2024, highlighting its leadership in digital marketing and deep expertise in high-growth sectors.
Wall Street analysts forecast DRCT stock price to rise
2 Analyst Rating
Wall Street analysts forecast DRCT stock price to rise
1 Buy
1 Hold
0 Sell
Moderate Buy
Current: 0.000
sliders
Low
2.00
Averages
2.00
High
2.00
Current: 0.000
sliders
Low
2.00
Averages
2.00
High
2.00
Benchmark
Buy -> Speculative Buy
downgrade
$6 -> $2
AI Analysis
2025-11-07
Reason
Benchmark
Price Target
$6 -> $2
AI Analysis
2025-11-07
downgrade
Buy -> Speculative Buy
Reason
Benchmark downgraded Direct Digital to Speculative Buy from Buy with a price target of $2, down from $6, after what the firm calls "a really tough 3Q25 print." The company should have enough liquidity, so "they are still in the race," says the analyst, who contends shares "could be meaningfully higher by this time next year" if this management team "can weather this last storm."

Valuation Metrics

The current forward P/E ratio for Direct Digital Holdings Inc (DRCT.O) is 5.11, compared to its 5-year average forward P/E of 13.00. For a more detailed relative valuation and DCF analysis to assess Direct Digital Holdings Inc's fair value, Click here.

Forward PE

The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
N/A
5Y Average PE
13.00
Current PE
5.11
Overvalued PE
32.26
Undervalued PE
-6.27

Forward EV/EBITDA

The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
N/A
5Y Average EV/EBITDA
3.93
Current EV/EBITDA
-1.41
Overvalued EV/EBITDA
14.45
Undervalued EV/EBITDA
-6.60

Forward PS

The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PS
0.09
Current PS
0.06
Overvalued PS
0.16
Undervalued PS
0.02

Financials

AI Analysis
Annual
Quarterly

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Frequently Asked Questions

What is Direct Digital Holdings Inc (DRCT) stock price today?

The current price of DRCT is 0.7708 USD — it has decreased -4.81

What is Direct Digital Holdings Inc (DRCT)'s business?

Direct Digital Holdings, Inc. is a holding company that provides an end-to-end, programmatic advertising platform. The Company is primarily focused on providing advertising technology, data-driven campaign optimization and other solution to help brands, agencies and middle market businesses deliver marketing results that drive return on investment across both the sell- and buy-side of the digital advertising ecosystem. Through its subsidiary, Colossus Media, LLC, operates its sell-side programmatic platform operating under the trademarked banner of Colossus SSP, offers advertisers of all sizes with market reach. Its subsidiaries, Huddled Masses, LLC and Orange142, LLC, are buy-side advertising and marketing service providers. Its buy-side advertising business offers technology-enabled advertising solutions and consulting services to clients through multiple demand side platforms, across multiple industry verticals such as travel and tourism, energy, higher education, and other sectors.

What is the price predicton of DRCT Stock?

Wall Street analysts forecast DRCT stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for DRCT is2.00 USD with a low forecast of 2.00 USD and a high forecast of 2.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

What is Direct Digital Holdings Inc (DRCT)'s revenue for the last quarter?

Direct Digital Holdings Inc revenue for the last quarter amounts to 8.41M USD, decreased -7.43

What is Direct Digital Holdings Inc (DRCT)'s earnings per share (EPS) for the last quarter?

Direct Digital Holdings Inc. EPS for the last quarter amounts to USD, decreased -100.00

How many employees does Direct Digital Holdings Inc (DRCT). have?

Direct Digital Holdings Inc (DRCT) has 79 emplpoyees as of April 02 2026.

What is Direct Digital Holdings Inc (DRCT) market cap?

Today DRCT has the market capitalization of 2.29M USD.