
CPNG Valuation
Coupang Inc
- Overview
- Forecast
- Valuation
- Earnings
CPNG Relative Valuation
CPNG's fair value is calculated using relative valuation, based on historical P/E and P/S ranges and their premiums/discounts relative to a competitor average, adjusted by weights. If the market price exceeds this fair value range, CPNG is overvalued; if below, it's undervalued.
Historical Valuation
Coupang Inc (CPNG) is now in the Fair zone, suggesting that its current forward PS ratio of 1.36 is considered Fairly compared with the five-year average of 3.67. The fair price of Coupang Inc (CPNG) is between 26.05 to 49.45 according to relative valuation methord.
Relative Value
Fair Zone
26.05-49.45
Current Price:28.58
Fair
71.50
PE
1Y
3Y
5Y
Trailing
Forward
27.22
EV/EBITDA
Coupang Inc. (CPNG) has a current EV/EBITDA of 27.22. The 5-year average EV/EBITDA is 27.03. The thresholds are as follows: Strongly Undervalued below -171.06, Undervalued between -171.06 and -72.01, Fairly Valued between 126.08 and -72.01, Overvalued between 126.08 and 225.12, and Strongly Overvalued above 225.12. The current Forward EV/EBITDA of 27.22 falls within the Historic Trend Line -Fairly Valued range.
39.97
EV/EBIT
Coupang Inc. (CPNG) has a current EV/EBIT of 39.97. The 5-year average EV/EBIT is -18.97. The thresholds are as follows: Strongly Undervalued below -273.82, Undervalued between -273.82 and -146.40, Fairly Valued between 108.45 and -146.40, Overvalued between 108.45 and 235.87, and Strongly Overvalued above 235.87. The current Forward EV/EBIT of 39.97 falls within the Historic Trend Line -Fairly Valued range.
1.36
PS
Coupang Inc. (CPNG) has a current PS of 1.36. The 5-year average PS is 1.55. The thresholds are as follows: Strongly Undervalued below 0.16, Undervalued between 0.16 and 0.86, Fairly Valued between 2.25 and 0.86, Overvalued between 2.25 and 2.95, and Strongly Overvalued above 2.95. The current Forward PS of 1.36 falls within the Historic Trend Line -Fairly Valued range.
21.90
P/OCF
Coupang Inc. (CPNG) has a current P/OCF of 21.90. The 5-year average P/OCF is 41.02. The thresholds are as follows: Strongly Undervalued below -100.48, Undervalued between -100.48 and -29.73, Fairly Valued between 111.76 and -29.73, Overvalued between 111.76 and 182.51, and Strongly Overvalued above 182.51. The current Forward P/OCF of 21.90 falls within the Historic Trend Line -Fairly Valued range.
38.87
P/FCF
Coupang Inc. (CPNG) has a current P/FCF of 38.87. The 5-year average P/FCF is -69.32. The thresholds are as follows: Strongly Undervalued below -532.93, Undervalued between -532.93 and -301.13, Fairly Valued between 162.48 and -301.13, Overvalued between 162.48 and 394.29, and Strongly Overvalued above 394.29. The current Forward P/FCF of 38.87 falls within the Historic Trend Line -Fairly Valued range.
Coupang Inc (CPNG) has a current Price-to-Book (P/B) ratio of 11.10. Compared to its 3-year average P/B ratio of 10.84 , the current P/B ratio is approximately 2.38% higher. Relative to its 5-year average P/B ratio of 12.96, the current P/B ratio is about -14.37% higher. Coupang Inc (CPNG) has a Forward Free Cash Flow (FCF) yield of approximately 1.49%. Compared to its 3-year average FCF yield of 2.25%, the current FCF yield is approximately -33.80% lower. Relative to its 5-year average FCF yield of 0.73% , the current FCF yield is about 104.47% lower.
11.10
P/B
Median3y
10.84
Median5y
12.96
1.49
FCF Yield
Median3y
2.25
Median5y
0.73
Competitors Valuation Multiple
The average P/S ratio for CPNG's competitors is 2.42, providing a benchmark for relative valuation. Coupang Inc Corp (CPNG) exhibits a P/S ratio of 1.36, which is -43.72% above the industry average. Given its robust revenue growth of 16.40%, this premium appears unsustainable.
Performance Decomposition
1Y
3Y
5Y
Market capitalization of CPNG increased by 29.03% over the past 1 year. The primary factor behind the change was an increase in P/E Change from 60.97 to 144.98.
The secondary factor is the Revenue Growth, contributed 16.40%to the performance.
Overall, the performance of CPNG in the past 1 year is driven by P/E Change. Which is more unsustainable.
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FAQ

Is Coupang Inc (CPNG) currently overvalued or undervalued?
Coupang Inc (CPNG) is now in the Fair zone, suggesting that its current forward PS ratio of 1.36 is considered Fairly compared with the five-year average of 3.67. The fair price of Coupang Inc (CPNG) is between 26.05 to 49.45 according to relative valuation methord.

What is Coupang Inc (CPNG) fair value?

How does CPNG's valuation metrics compare to the industry average?

What is the current P/B ratio for Coupang Inc (CPNG) as of Aug 30 2025?

What is the current FCF Yield for Coupang Inc (CPNG) as of Aug 30 2025?

What is the current Forward P/E ratio for Coupang Inc (CPNG) as of Aug 30 2025?
