Should You Buy Campbell's Co (CPB) Today? Analysis, Price Targets, and 2026 Outlook.
Analysis Updated At
2026/01/28
CPB is not a good buy right now for a beginner long-term investor who wants to deploy capital immediately. The stock is technically neutral (no strong uptrend), fundamentals are weakening (Q1 FY2026 YoY declines across revenue, EPS, margins), and Wall Street price targets have been repeatedly cut with mostly Hold/Equal Weight views. If you already own CPB, it’s more of a defensive hold than an aggressive add; for new money today, I would avoid/trim rather than buy.
Technical Analysis
Price/Trend: CPB is at 26.895 (-1.81% today), sitting close to the pivot (26.722), indicating a range-bound market rather than a clear trend.
Momentum: MACD histogram is positive (0.176) but “positively contracting,” which often signals bullish momentum is fading rather than accelerating.
RSI: RSI(6) ~50.9 (neutral) supports a sideways/indecisive setup.
Moving Averages: Converging MAs typically imply consolidation and lack of a directional edge.
Key levels: Support S1=26.084 then S2=25.69; Resistance R1=27.36 then R2=27.754. With price below R1 and momentum not strengthening, upside follow-through looks limited near-term.
Pattern-based expectation (provided): Similar-pattern stats imply modest upside potential over a month (+5.11%), but the setup is not strong enough to justify an immediate long-term buy given the fundamental/analyst backdrop.
Analyst Ratings and Price Target Trends
Recent trend: Clear pattern of price target cuts from multiple firms (e.g., Morgan Stanley 30→28, Barclays 30→27, Stifel 34→30, UBS 30→28 then 28→26, RBC 35→30, Wells 31→30, Bernstein 39→33), indicating weakening expectations.
Ratings mix: Predominantly Hold/Equal Weight/Sector Perform, with at least one Sell (UBS) and fewer bullish calls (e.g., Bernstein Outperform, Stephens Overweight).
Wall Street pros: Some portfolio/brand strengths and defensiveness; selective brand positives cited (e.g., certain meal/beverage and premium brands).
Wall Street cons: Snacks/category softness, competitive intensity, margin concerns, and tougher 2026 setup; overall risk/reward viewed as more balanced to negative at current levels.
Influential/political trading: No recent congress trading data available; insiders are reported as neutral with no significant recent trend.
Wall Street analysts forecast CPB stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for CPB is 31.13 USD with a low forecast of 26 USD and a high forecast of 38 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Wall Street analysts forecast CPB stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for CPB is 31.13 USD with a low forecast of 26 USD and a high forecast of 38 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Current: 26.980
Current: 26.980
