Coty Inc. (COTY) recently sold its 20% stake in SKKN by Kim Kardashian to SKIMS, ending its partnership. This move aligns with Coty's strategy to deleverage and invest in its brand portfolio innovations. The sale is expected to provide liquidity for strategic initiatives, which could positively impact investor sentiment.
Based on the current technical setup and recent news, the stock is likely to test the resistance level of $5.99 in the next trading week. However, if it fails to break above this level, it may consolidate or correct towards the support level of $5.41.
Buy if the stock breaks above $5.70 with strong volume, targeting $5.99. Sell if it fails to hold above $5.41, as it may indicate further downside.
Predicted price for the next trading week: $5.80.
The price of COTY is predicted to go up -6.25%, based on the high correlation periods with ACHV. The similarity of these two price pattern on the periods is 95.1%.
COTY
ACHV
We think CEO Sue Nabi, with her 20 years of experience at L'Oreal and track record of successfully launching high-end skincare brand Orveda, has the vision and skill set to accelerate growth at Coty.
As a global beauty maker with a decadeslong presence across North America, Europe, and Asia, Coty can leverage its brands and distribution networks to tap into growing beauty demand.
With low exposure to Asia, just 13% of sales versus the mid-30s at global peers, Coty has ample room to grow in the region aided by innovation focusing on local needs and investments in channels.
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