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Sierra Bancorp (BSRR) is not a strong buy for a beginner, long-term investor at this moment. While the company has shown strong financial performance in its latest quarter, the technical indicators are mixed, with no clear bullish signals. Insider selling has significantly increased, and there are no recent positive news catalysts or strong proprietary trading signals to support immediate action. Given the investor's preference for long-term growth, it is better to wait for stronger entry signals or more favorable market conditions.
The stock's MACD is negative and expanding, indicating bearish momentum. RSI is neutral at 51.757, showing no clear overbought or oversold conditions. Moving averages are bullish (SMA_5 > SMA_20 > SMA_200), but the stock is trading near key pivot levels, with resistance at 38.284 and support at 36.298. Overall, the technical outlook is mixed.

Strong financial performance in Q4 2025, with revenue up 29.81% YoY, net income up 24.41% YoY, and EPS up 32.88% YoY. Analysts have raised price targets recently, with one firm maintaining a Buy rating and highlighting improved loan growth outlook for 2026.
Insiders have significantly increased selling activity (up 456.94% over the last month). No recent news or event-driven catalysts. Stock trend analysis suggests a potential decline in the short term (-0.36% next day, -2.07% next week, -1.61% next month).
In Q4 2025, Sierra Bancorp reported strong growth: Revenue increased to $38.47M (up 29.81% YoY), Net Income rose to $12.89M (up 24.41% YoY), and EPS grew to 0.97 (up 32.88% YoY). Gross margin remained flat.
Analysts have recently raised price targets: Keefe Bruyette raised the target to $39 (Market Perform rating), and DA Davidson raised it to $44 (Buy rating), citing solid quarterly performance and an improved loan growth outlook for 2026.