Should You Buy Brown & Brown Inc (BRO) Today? Analysis, Price Targets, and 2026 Outlook.
Analysis Updated At
2026/01/28
BRO is not a good buy right now for a beginner, long-term investor who wants to act immediately. The stock is in a clear short-term downtrend (bearish moving averages, worsening MACD) and just broke below a key support area, while Wall Street sentiment has recently turned more cautious with multiple downgrades/target cuts and limited near-term catalysts. If you must take action today, the higher-probability decision is to NOT buy here (hold cash / wait), rather than step into a weakening tape.
Technical Analysis
Trend: Bearish. The moving average stack is negative (SMA_200 > SMA_20 > SMA_5), indicating sustained downside momentum.
Momentum: MACD histogram is -0.493 and negatively expanding, which typically confirms the downtrend is strengthening rather than stabilizing.
RSI: RSI_6 is ~20.4, which is deeply oversold (often associated with potential bounces), but oversold readings can persist in strong downtrends.
Levels: Current price 74.08 is below S1 (74.445), suggesting a recent support break. Next support is S2 ~72.718. Overhead resistance/pivot is ~77.241, then ~80.038.
Implication: Technically this looks like a falling knife setup; a durable long-term entry is less attractive until price reclaims the pivot (~77.24) or shows stabilization above support.