Should You Buy Boot Barn Holdings Inc (BOOT) Today? Analysis, Price Targets, and 2026 Outlook.
Analysis Updated At
2026/01/28
BUY for a beginner long-term investor with $50k–$100k. The stock is in a near-term pullback (technically weak) but is trading near support with strong underlying business momentum (latest quarter shows double-digit revenue growth and ~40%+ EPS growth), broadly bullish Wall Street positioning (mostly Buys/Overweights with rising price targets), and notably call-skewed options sentiment. The main near-term risk is event/news-driven volatility into the 2026-02-04 earnings and the fresh Hedgeye short call, but for an impatient long-term buyer, the current pullback level is a reasonable entry.
Technical Analysis
Trend is bearish/weak in the short term: MACD histogram is negative (-1.565) and expanding lower, signaling downside momentum. Price (175.41) is below the Pivot (188.741) and below S1 (178.996), but is close to the next support S2 (172.976), suggesting the stock is approaching a key demand zone. RSI(6) at ~31 is near oversold territory (even if labeled “neutral” in the feed), which often coincides with late-stage pullbacks rather than early-stage selloffs. Moving averages are converging, implying the prior uptrend has paused and is deciding its next direction; a reclaim of ~179–189 would improve the setup, while a clean break below ~173 would weaken it.