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Access earnings results, analyst expectations, report, slides, earnings call, and transcript.
Bilibili's earnings report shows strong financial performance with increased revenues, profits, and user engagement, despite a decline in game revenue. Positive trends in advertising and VAS, along with AI integration, suggest future growth. The Q&A highlights optimism in user growth and AI's impact on advertising, although some management responses were vague. Overall, the positive financial metrics, optimistic guidance, and AI advancements indicate a likely positive stock price movement.
Daily Active Users (DAUs) 117 million, a 9% increase year-over-year. This growth reflects users' rising demand for quality content and the welcoming community spirit of Bilibili.
Monthly Active Users (MAUs) 376 million, an 8% increase year-over-year. This growth is attributed to the platform's high-quality content offerings and unique community experience.
Average Daily Time Spent per User 112 minutes, up 6 minutes from the same period last year, marking a 6% increase. This increase demonstrates higher user engagement and demand for substantial content.
Monthly Paying Users 35 million, a 17% increase year-over-year. The growth is driven by more users converting through games and value-added services (VAS) offerings.
Advertising Revenue RMB 2.6 billion, a 23% increase year-over-year. This growth is due to a maturing user base with stronger purchasing power and improved ad targeting and recommendation efficiency.
Total Net Revenues RMB 7.7 billion, a 5% increase year-over-year. The revenue mix is shifting toward high-margin businesses.
Gross Profit RMB 2.8 billion, an 11% increase year-over-year. Gross margin expanded to 36.7%, marking the 13th consecutive quarter of growth, supported by disciplined cost management and higher operating leverage.
Non-GAAP Operating Profit RMB 688 million, a 153% increase year-over-year. This improvement is attributed to disciplined cost management and higher operating leverage.
Non-GAAP Net Profit RMB 786 million, a 233% increase year-over-year. This reflects the sustainability of the company's growth model and profitability expansion.
Game Revenue RMB 1.5 billion, a 17% decrease year-over-year. The decline is due to a high base from the same period last year when a major game, San Mou, was initially launched.
VAS Revenue RMB 3 billion, a 7% increase year-over-year. Growth is driven by the expansion of live broadcasting content and the success of premium memberships, which reached a record high of 25.4 million.
Operating Cash Flow RMB 2 billion generated in the third quarter. This reflects strong cash generation capabilities.
Escape from Duckov: A self-developed single-player extraction shooter game launched in October, selling over 3 million copies globally and receiving great user reviews. It highlights Bilibili's in-house development capabilities and genre insights.
AI-powered applications: Planned launch of AI-powered applications later this year, including multilingual video accessibility features like AI-enabled dubbing, subtitles, and lip-syncing, as well as a new video generation tool for video podcast production.
Advertising revenue growth: Advertising revenue grew 23% year-over-year in Q3, driven by advancements in ad infrastructure and increased advertiser recognition of Bilibili's influence.
Game expansion: Plans to launch the traditional Chinese version of San Mou in Q1 2026 for Hong Kong, Macau, and Taiwan, with additional international versions planned for later next year.
User engagement: DAUs rose 9% year-over-year to 117 million, MAUs grew 8% to 376 million, and average daily time spent per user increased to 112 minutes, all hitting all-time highs.
Financial performance: Total net revenues grew 5% year-over-year to RMB 7.7 billion, with gross profit increasing 11% year-over-year and gross margin expanding to 36.7%. Non-GAAP operating and net profit surged 153% and 233%, respectively.
AI integration: AI is being integrated to enhance operational efficiency and user experience, with applications in ad targeting, video generation, and content accessibility.
Focus on profitability: Continued focus on scaling core businesses, exploring innovative games, and leveraging AI to sustain profitability and capture additional monetization potential.
Regulatory Risks: The company acknowledges risks and uncertainties related to regulatory compliance as mentioned in their filings with the SEC and Hong Kong Stock Exchange. This could impact operations and strategic objectives.
Game Revenue Decline: Game revenues decreased by 17% year-over-year, attributed to a high base from the previous year. This decline could affect the company's financial performance and growth in the gaming segment.
Supply Chain and Development Challenges: The company is expanding its game development capabilities and pipeline, but there is no explicit mention of potential supply chain or development risks that could delay or impact game launches.
Economic and Market Conditions: The company faces economic uncertainties and market conditions that could impact user spending and advertising revenue, though these are not explicitly detailed in the transcript.
Strategic Execution Risks: The company is heavily investing in AI-powered applications and new game genres, which carry risks related to execution, adoption, and ROI.
AI-powered applications: Later this year, the company plans to launch several AI-powered applications, including multilingual video accessibility features such as AI-enabled dubbing, subtitles, and lip syncing. Additionally, a new video generation tool tailored to video podcast production will be introduced.
Gaming pipeline: The company plans to launch the traditional Chinese version of San Mou in Q1 2026 for Hong Kong, Macau, and Taiwan, with additional international versions planned for later next year. A new game, Ncard San Guo, an asymmetric PVP card game, is set to roll out in early 2026.
Commercialization and advertising: The company is advancing its ad infrastructure, including multimodal LLM for better ad targeting and recommendation efficiency, and upgraded Smart Ad placement systems. These advancements are expected to drive higher value and efficiency in advertising.
VAS business growth: The company aims to continue expanding its live broadcasting content and refining operations to ensure steady, sustainable growth while improving margins. Premium memberships are expected to maintain solid growth, with around 80% of members on annual or auto-renewal plans.
Profitability and monetization: The company will focus on scaling core businesses, exploring innovative games, and leveraging AI-empowered solutions to enhance user experience and capture additional monetization potential.
Share Repurchase Program: Under our USD 200 million share repurchase program, approved by the Board in November 2024, we've repurchased a total of 6.4 million shares so far at a total cost of USD 116.4 million, leaving about USD 83.6 million available for future buybacks as of the 30th of September 2025.
Bilibili's earnings report shows strong financial performance with increased revenues, profits, and user engagement, despite a decline in game revenue. Positive trends in advertising and VAS, along with AI integration, suggest future growth. The Q&A highlights optimism in user growth and AI's impact on advertising, although some management responses were vague. Overall, the positive financial metrics, optimistic guidance, and AI advancements indicate a likely positive stock price movement.
The earnings report shows strong financial performance, with significant revenue and profit growth, improved margins, and increased user engagement. The Q&A section highlights positive sentiment from analysts, particularly regarding advertising and game business growth. The company's focus on AI and new content formats presents future growth opportunities. A USD 200 million buyback program further supports a positive outlook. Despite some management ambiguity on margin targets, the overall sentiment is positive, suggesting a stock price increase of 2% to 8% over the next two weeks.
The earnings call summary and Q&A indicate strong financial performance with revenue and profit growth, improved margins, and a solid cash position. The share repurchase program and optimistic advertising growth outlook are positive signals. However, concerns about regulatory issues, competitive pressures, and lack of specific guidance on certain aspects slightly dampen the sentiment. Overall, the positive financial metrics and optimistic outlook on advertising and gaming businesses suggest a positive stock price reaction.
The earnings call showcased strong financial performance with significant revenue growth, a narrowed GAAP net loss, and robust cash flow. The optimistic guidance for advertising and gaming, coupled with a share repurchase program, further boosts sentiment. However, competitive pressures and regulatory risks are noted, but the overall sentiment remains positive due to the strong performance and future growth potential.
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