BIDU Valuation

Baidu Inc

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120.870

-0.94(-0.772%)1D

BIDU Relative Valuation

BIDU's fair value is calculated using relative valuation, based on historical P/E and P/S ranges and their premiums/discounts relative to a competitor average, adjusted by weights. If the market price exceeds this fair value range, BIDU is overvalued; if below, it's undervalued.

Historical Valuation

Baidu Inc (BIDU) is now in the Fair zone, suggesting that its current forward PE ratio of 19.00 is considered Fairly compared with the five-year average of 14.74. The fair price of Baidu Inc (BIDU) is between 92.18 to 154.69 according to relative valuation methord.

Relative Value

Fair Zone

92.18-154.69

Current Price：120.87

Fair

19.00

Trailing

Forward

12.38

EV/EBITDA

Baidu Inc. (BIDU) has a current EV/EBITDA of 12.38. The 5-year average EV/EBITDA is 8.30. The thresholds are as follows: Strongly Undervalued below 1.57, Undervalued between 1.57 and 4.94, Fairly Valued between 11.67 and 4.94, Overvalued between 11.67 and 15.03, and Strongly Overvalued above 15.03. The current Forward EV/EBITDA of 12.38 falls within the Overvalued range.

25.54

EV/EBIT

Baidu Inc. (BIDU) has a current EV/EBIT of 25.54. The 5-year average EV/EBIT is 17.72. The thresholds are as follows: Strongly Undervalued below -7.02, Undervalued between -7.02 and 5.35, Fairly Valued between 30.08 and 5.35, Overvalued between 30.08 and 42.45, and Strongly Overvalued above 42.45. The current Forward EV/EBIT of 25.54 falls within the Historic Trend Line -Fairly Valued range.

860.28

Baidu Inc. (BIDU) has a current PS of 860.28. The 5-year average PS is 5.23. The thresholds are as follows: Strongly Undervalued below -94.86, Undervalued between -94.86 and -44.82, Fairly Valued between 55.27 and -44.82, Overvalued between 55.27 and 105.31, and Strongly Overvalued above 105.31. The current Forward PS of 860.28 falls within the Strongly Overvalued range.

9.06

P/OCF

Baidu Inc. (BIDU) has a current P/OCF of 9.06. The 5-year average P/OCF is 10.05. The thresholds are as follows: Strongly Undervalued below 3.10, Undervalued between 3.10 and 6.58, Fairly Valued between 13.53 and 6.58, Overvalued between 13.53 and 17.00, and Strongly Overvalued above 17.00. The current Forward P/OCF of 9.06 falls within the Historic Trend Line -Fairly Valued range.

12.61

P/FCF

Baidu Inc. (BIDU) has a current P/FCF of 12.61. The 5-year average P/FCF is -7.50. The thresholds are as follows: Strongly Undervalued below -193.07, Undervalued between -193.07 and -100.28, Fairly Valued between 85.28 and -100.28, Overvalued between 85.28 and 178.07, and Strongly Overvalued above 178.07. The current Forward P/FCF of 12.61 falls within the Historic Trend Line -Fairly Valued range.

Baidu Inc (BIDU) has a current Price-to-Book (P/B) ratio of 1.06. Compared to its 3-year average P/B ratio of 1.09 , the current P/B ratio is approximately -2.49% higher. Relative to its 5-year average P/B ratio of 1.38, the current P/B ratio is about -22.75% higher. Baidu Inc (BIDU) has a Forward Free Cash Flow (FCF) yield of approximately -3.69%. Compared to its 3-year average FCF yield of 6.45%, the current FCF yield is approximately -157.28% lower. Relative to its 5-year average FCF yield of 4.91% , the current FCF yield is about -175.20% lower.

1.06

P/B

Median3y

1.09

Median5y

1.38

-3.69

FCF Yield

Median3y

6.45

Median5y

4.91

Competitors Valuation Multiple

The average P/S ratio for BIDU's competitors is 521.53, providing a benchmark for relative valuation. Baidu Inc Corp (BIDU) exhibits a P/S ratio of 860.28, which is 64.95% above the industry average. Given its robust revenue growth of -3.59%, this premium appears unsustainable.

P/S

P/E

EV/EBITDA

EV/EBIT

P/S

Revenue Growth

Market Cap

Tencent Music Entertainment Group

Spotify Technology SA

Performance Decomposition

Market capitalization of BIDU increased by 42.12% over the past 1 year. The primary factor behind the change was an increase in Margin Expansion from 16.46 to 22.19.

The secondary factor is the P/E Change, contributed 10.90%to the performance.

Overall, the performance of BIDU in the past 1 year is driven by Margin Expansion. Which is more sustainable.

-3.59%

33.93B → 32.71B

Revenue Growth

34.81%

16.46 → 22.19

Margin Expansion

10.90%

9.95 → 11.04

P/E Change

42.12%