BIDU Relative Valuation
BIDU's fair value is calculated using relative valuation, based on historical P/E and P/S ranges and their premiums/discounts relative to a competitor average, adjusted by weights. If the market price exceeds this fair value range, BIDU is overvalued; if below, it's undervalued.
Historical Valuation
Baidu Inc (BIDU) is now in the Fair zone, suggesting that its current forward PE ratio of 20.71 is considered Fairly compared with the five-year average of 14.70. The fair price of Baidu Inc (BIDU) is between 107.39 to 176.45 according to relative valuation methord.
Relative Value
Fair Zone
107.39-176.45
Current Price:146.81
Fair
20.71
PE
1Y
3Y
5Y
15.14
EV/EBITDA
Baidu Inc. (BIDU) has a current EV/EBITDA of 15.14. The 5-year average EV/EBITDA is 8.43. The thresholds are as follows: Strongly Undervalued below 1.57, Undervalued between 1.57 and 5.00, Fairly Valued between 11.86 and 5.00, Overvalued between 11.86 and 15.29, and Strongly Overvalued above 15.29. The current Forward EV/EBITDA of 15.14 falls within the Overvalued range.
34.01
EV/EBIT
Baidu Inc. (BIDU) has a current EV/EBIT of 34.01. The 5-year average EV/EBIT is 18.06. The thresholds are as follows: Strongly Undervalued below -6.80, Undervalued between -6.80 and 5.63, Fairly Valued between 30.49 and 5.63, Overvalued between 30.49 and 42.92, and Strongly Overvalued above 42.92. The current Forward EV/EBIT of 34.01 falls within the Overvalued range.
2.75
PS
Baidu Inc. (BIDU) has a current PS of 2.75. The 5-year average PS is 2.35. The thresholds are as follows: Strongly Undervalued below 0.87, Undervalued between 0.87 and 1.61, Fairly Valued between 3.09 and 1.61, Overvalued between 3.09 and 3.83, and Strongly Overvalued above 3.83. The current Forward PS of 2.75 falls within the Historic Trend Line -Fairly Valued range.
12.11
P/OCF
Baidu Inc. (BIDU) has a current P/OCF of 12.11. The 5-year average P/OCF is 10.04. The thresholds are as follows: Strongly Undervalued below 3.20, Undervalued between 3.20 and 6.62, Fairly Valued between 13.47 and 6.62, Overvalued between 13.47 and 16.89, and Strongly Overvalued above 16.89. The current Forward P/OCF of 12.11 falls within the Historic Trend Line -Fairly Valued range.
14.02
P/FCF
Baidu Inc. (BIDU) has a current P/FCF of 14.02. The 5-year average P/FCF is -7.35. The thresholds are as follows: Strongly Undervalued below -191.80, Undervalued between -191.80 and -99.57, Fairly Valued between 84.87 and -99.57, Overvalued between 84.87 and 177.10, and Strongly Overvalued above 177.10. The current Forward P/FCF of 14.02 falls within the Historic Trend Line -Fairly Valued range.
Baidu Inc (BIDU) has a current Price-to-Book (P/B) ratio of 1.35. Compared to its 3-year average P/B ratio of 1.05 , the current P/B ratio is approximately 27.84% higher. Relative to its 5-year average P/B ratio of 1.32, the current P/B ratio is about 1.84% higher. Baidu Inc (BIDU) has a Forward Free Cash Flow (FCF) yield of approximately -4.35%. Compared to its 3-year average FCF yield of 5.60%, the current FCF yield is approximately -177.66% lower. Relative to its 5-year average FCF yield of 4.59% , the current FCF yield is about -194.65% lower.
1.35
P/B
Median3y
1.05
Median5y
1.32
-4.35
FCF Yield
Median3y
5.60
Median5y
4.59
Competitors Valuation Multiple
The average P/S ratio for BIDU's competitors is 8.09, providing a benchmark for relative valuation. Baidu Inc Corp (BIDU) exhibits a P/S ratio of 2.75, which is -66% above the industry average. Given its robust revenue growth of -7.10%, this premium appears unsustainable.
Performance Decomposition
1Y
3Y
5Y
Market capitalization of BIDU increased by 62.04% over the past 1 year. The primary factor behind the change was an increase in P/E Change from 10.68 to 45.45.
The secondary factor is the Revenue Growth, contributed -7.10%to the performance.
Overall, the performance of BIDU in the past 1 year is driven by P/E Change. Which is more unsustainable.
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Frequently Asked Questions
Is Baidu Inc (BIDU) currently overvalued or undervalued?
Baidu Inc (BIDU) is now in the Fair zone, suggesting that its current forward PE ratio of 20.71 is considered Fairly compared with the five-year average of 14.70. The fair price of Baidu Inc (BIDU) is between 107.39 to 176.45 according to relative valuation methord.
What is Baidu Inc (BIDU) fair value?
BIDU's fair value is calculated using relative valuation, based on historical P/E and P/S ranges and their premiums/discounts relative to a competitor average , adjusted by weights. The fair price of Baidu Inc (BIDU) is between 107.39 to 176.45 according to relative valuation methord.
How does BIDU's valuation metrics compare to the industry average?
The average P/S ratio for BIDU's competitors is 8.09, providing a benchmark for relative valuation. Baidu Inc Corp (BIDU) exhibits a P/S ratio of 2.75, which is -66.00% above the industry average. Given its robust revenue growth of -7.10%, this premium appears unsustainable.
What is the current P/B ratio for Baidu Inc (BIDU) as of Jan 08 2026?
As of Jan 08 2026, Baidu Inc (BIDU) has a P/B ratio of 1.35. This indicates that the market values BIDU at 1.35 times its book value.
What is the current FCF Yield for Baidu Inc (BIDU) as of Jan 08 2026?
As of Jan 08 2026, Baidu Inc (BIDU) has a FCF Yield of -4.35%. This means that for every dollar of Baidu Inc’s market capitalization, the company generates -4.35 cents in free cash flow.
What is the current Forward P/E ratio for Baidu Inc (BIDU) as of Jan 08 2026?
As of Jan 08 2026, Baidu Inc (BIDU) has a Forward P/E ratio of 20.71. This means the market is willing to pay $20.71 for every dollar of Baidu Inc’s expected earnings over the next 12 months.
What is the current Forward P/S ratio for Baidu Inc (BIDU) as of Jan 08 2026?
As of Jan 08 2026, Baidu Inc (BIDU) has a Forward P/S ratio of 2.75. This means the market is valuing BIDU at $2.75 for every dollar of expected revenue over the next 12 months.