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Baidu Inc. (BIDU) is not a strong buy at the moment for a beginner investor with a long-term strategy. The stock is underperforming due to weak financial performance, negative technical indicators, and lack of immediate positive trading signals. While there are promising developments in AI and autonomous driving, the company's recent financials and market sentiment suggest waiting for clearer signs of recovery before investing.
The technical indicators for BIDU are negative. The MACD histogram is -2.118 and negatively expanding, indicating bearish momentum. The RSI is at 29.069, which is neutral but approaching oversold territory. The stock is trading near its key support level of 138.1, with resistance levels at 146.156 and 154.212. Moving averages are converging, suggesting no clear trend.

Baidu's collaboration with Uber to launch the Apollo Go autonomous ride-hailing service in Dubai is a significant step in AI-driven mobility.
Analysts have recently upgraded BIDU with higher price targets, citing AI and cloud growth potential.
Hedge funds are significantly increasing their positions in BIDU, with a 393.95% increase in buying activity last quarter.
The company's Q3 2025 financials were weak, with revenue down 7.10% YoY, net income down 247.17% YoY, and EPS down 251.09% YoY.
The stock experienced a sharp 4.64% decline in regular market trading, reflecting negative sentiment.
The MACD and RSI indicators suggest bearish momentum, and the stock is trading near its support level, indicating potential further downside.
Baidu's Q3 2025 financials were disappointing. Revenue dropped to $31.17 billion (-7.10% YoY), net income fell to -$11.23 billion (-247.17% YoY), and EPS decreased to -4.14 (-251.09% YoY). Gross margin also declined to 41.25% (-19.32% YoY). These figures indicate significant challenges in profitability and operational efficiency.
Analysts are cautiously optimistic about Baidu. Recent upgrades include Aletheia and China Renaissance upgrading the stock to Buy, with price targets of $180 and $160, respectively. Jefferies and JPMorgan highlight the company's AI and cloud growth potential, with price targets of $181 and $188. However, Morgan Stanley maintains an Equal Weight rating, citing slow core business recovery and limited AI monetization scale.