Should I Buy BARK? BARK 2026 Analysis

Should You Buy Bark Inc (BARK) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Hold

Latest Price

0.860

1 Day change

0.70%

52 Week Range

2.040

Analysis Updated At

2026/01/29

Bark Inc (BARK) is not a strong buy at the moment for a beginner investor with a long-term focus. While the stock has shown slight positive price movements recently, the lack of significant positive catalysts, weak financial performance, and neutral trading sentiment suggest limited upside potential in the near term. It is better to hold off on investing until stronger signals or catalysts emerge.

Technical Analysis

The MACD is slightly positive but contracting, indicating limited upward momentum. RSI is neutral at 49.236, showing no clear overbought or oversold condition. Moving averages are converging, suggesting indecision in the market. Key support is at 0.845, and resistance is at 0.971. Overall, the technical indicators do not provide a strong buy signal.

Options Data

Bullish

Open Interest Put-Call Ratio

Bullish

Option Volume Put-Call Ratio

Options data shows a very low put-call ratio, indicating a bullish sentiment among options traders. However, the low volume and open interest suggest limited activity and conviction.

Technical Summary

Sell

Buy

Positive Catalysts

No significant positive catalysts identified. Options data shows slight bullish sentiment, but it is not strong enough to act as a major driver.

Neutral/Negative Catalysts

Revenue dropped by 15.18% YoY in the latest quarter, and gross margin declined by 4.03%. Lack of recent news and no significant insider or hedge fund activity further dampen the outlook.

Financial Performance

In Q2 2026, revenue decreased by 15.18% YoY to $106.97M. Net income improved significantly by 102.77% YoY to -$10.67M, and EPS improved by 100% to -0.06. However, the gross margin dropped to 57.92%, down 4.03% YoY. Overall, the financial performance shows some improvement in profitability but declining revenue and margins are concerning.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

No recent analyst ratings or price target updates available. Wall Street sentiment appears neutral.

2 Analyst Rating

Wall Street analysts forecast BARK stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BARK is 2 USD with a low forecast of 2 USD and a high forecast of 2 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

1 Buy

1 Hold

0 Sell

Moderate Buy

Current: 0.856

Low

Averages

High

Current: 0.856

Low

Averages

High

Canaccord

Maria Ripps

Hold

downgrade

AI Analysis

2025-06-05

Reason

Canaccord

Maria Ripps

Price Target

AI Analysis

2025-06-05

downgrade

Hold

Reason

Canaccord analyst Maria Ripps lowered the firm's price target on Bark to $2 from $2.50 and keeps a Hold rating on the shares. The firm said they reported mixed fiscal Q4 results, with revenue coming in below guidance but adj. EBITDA exceeding expectations. The top line underperformance was largely attributable to tariffs, which drove the company to deliberately reduce marketing spend and contributed to retail partners pulling back on inventory orders.

Jefferies

Buy

downgrade

$4 -> $3

2025-06-05

Reason

Jefferies

Price Target

$4 -> $3

2025-06-05

downgrade

Buy

Reason

Jefferies lowered the firm's price target on Bark to $3 from $4 and keeps a Buy rating on the shares. The company reported a "mixed" earnings print as tariffs and consumer macro headwinds were offset by strong cost savings, the analyst tells investors in a research note. The firm says that while Bark's portfolio is unlikely to grow in fiscal 2026, a strategic shift to non-discretionary categories and cost savings initiatives set it up to perform in the long-term.

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BARK Should I Buy

BARK Should I Buy

Should You Buy Bark Inc (BARK) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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