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ASB Should I Buy

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Intellectia

Should You Buy Associated Banc-Corp (ASB) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
24.790
1 Day change
-1.43%
52 Week Range
29.520
Analysis Updated At
2026/03/05
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Associated Banc-Corp (ASB) is not a strong buy at the moment for a beginner investor with a long-term strategy. The technical indicators suggest a bearish trend, and the financial performance shows a significant decline in net income and EPS despite a sharp increase in revenue. Analyst ratings are neutral, and there are no significant positive catalysts or recent influential trades to drive immediate upside potential. For now, holding off on this investment is recommended.

Technical Analysis

The MACD is negative and expanding (-0.285), indicating bearish momentum. RSI is at 25.534, suggesting the stock is approaching oversold territory but not yet a clear buy signal. Moving averages are converging, showing no strong trend. Key support is at 25.799, and the stock is trading close to this level, with resistance at 27.051. Overall, the technical indicators point to a bearish trend.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
10
Buy
3

Positive Catalysts

  • Analysts have raised price targets to $30, citing higher net interest income, higher fees, and stable credit trends. Solid FY26E outlook with upward pressure on EPS estimates.

Neutral/Negative Catalysts

  • The stock price has declined by -1.59% in the regular market and -0.46% in pre-market trading. Financial performance shows a sharp decline in net income (-181.63% YoY) and EPS (-176.92% YoY). No significant hedge fund or insider trading activity. No recent news or congress trading data to act as a catalyst.

Financial Performance

In Q4 2025, revenue increased significantly by 533.42% YoY to $385.73M. However, net income dropped by -181.63% YoY to $133.61M, and EPS declined by -176.92% YoY to $0.8. Gross margin remained unchanged at 0%.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have raised price targets to $30 from $27-$29, maintaining Neutral, Hold, or Market Perform ratings. Analysts highlight solid C&I loan growth, higher deposits, and controlled expenses but remain cautious with no strong buy recommendations.

Wall Street analysts forecast ASB stock price to rise
7 Analyst Rating
Wall Street analysts forecast ASB stock price to rise
0 Buy
7 Hold
0 Sell
Hold
Current: 25.150
sliders
Low
29
Averages
30.33
High
33
Current: 25.150
sliders
Low
29
Averages
30.33
High
33
Truist
Hold
maintain
$29 -> $30
AI Analysis
2026-01-26
Reason
Truist
Price Target
$29 -> $30
AI Analysis
2026-01-26
maintain
Hold
Reason
Truist raised the firm's price target on Associated Banc-Corp to $30 from $29 and keeps a Hold rating on the shares after its Q4 results. The firm's revisions are mostly driven by higher net interest income, higher fees, and lower charge-offs, and partially offset by higher expenses, the analyst tells investors in a research note.
Piper Sandler
R. Scott Siefers
Neutral
maintain
$27 -> $30
2026-01-23
Reason
Piper Sandler
R. Scott Siefers
Price Target
$27 -> $30
2026-01-23
maintain
Neutral
Reason
Piper Sandler analyst R. Scott Siefers raised the firm's price target on Associated Banc-Corp to $30 from $27 and keeps a Neutral rating on the shares following quarterly results. The firm says that overall, it was a good Q4 but, more importantly, a solid FY26E outlook that puts upward pressure on its EPS estimates.
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