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ASB Should I Buy

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Intellectia

Should You Buy Associated Banc-Corp (ASB) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
26.230
1 Day change
1.45%
52 Week Range
29.520
Analysis Updated At
2026/03/26
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Associated Banc-Corp (ASB) is not an ideal buy for a beginner investor with a long-term strategy at this moment. While the stock has shown some positive technical indicators, the lack of strong proprietary trading signals, mixed analyst ratings, and declining financial performance in the latest quarter suggest a cautious approach. The investor should wait for clearer positive catalysts or improved financial performance before considering an investment.

Technical Analysis

The MACD is positive and expanding, indicating bullish momentum. However, the RSI is neutral at 65.935, and moving averages are bearish (SMA_200 > SMA_20 > SMA_5). The stock is trading near its resistance level (R1: 25.272), suggesting limited immediate upside.

Options Data

Bullish
Open Interest Put-Call Ratio
Neutral
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
7
Buy
8

Positive Catalysts

  • The MACD indicates positive momentum, and the stock has an 80% chance to gain 2.44% in the next day or 3.51% in the next week.

Neutral/Negative Catalysts

  • The company's Q4 2025 financials showed a significant decline in net income (-181.63% YoY) and EPS (-176.92% YoY). Analysts have lowered price targets due to higher costs of equity, and there are no significant hedge fund or insider trading trends. Additionally, the stock has a projected -6.51% decline in the next month.

Financial Performance

In Q4 2025, revenue increased significantly by 533.42% YoY, but net income and EPS dropped sharply by -181.63% and -176.92% YoY, respectively. This indicates a mixed financial performance with growth in revenue but declining profitability.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have mixed ratings with most maintaining Hold or Neutral ratings. Recent price target revisions have been lowered (e.g., Truist reduced the target to $27 from $30) due to higher costs of equity and market conditions.

Wall Street analysts forecast ASB stock price to rise
7 Analyst Rating
Wall Street analysts forecast ASB stock price to rise
0 Buy
7 Hold
0 Sell
Hold
Current: 25.860
sliders
Low
29
Averages
30.33
High
33
Current: 25.860
sliders
Low
29
Averages
30.33
High
33
Stephens
Equal Weight -> Overweight
upgrade
$29
AI Analysis
2026-03-27
New
Reason
Stephens
Price Target
$29
AI Analysis
2026-03-27
New
upgrade
Equal Weight -> Overweight
Reason
Stephens upgraded Associated Banc-Corp to Overweight from Equal Weight with a $29 price target.
Stephens
Brandon Rud
Equal Weight
to
Overweight
upgrade
$29
2026-03-27
New
Reason
Stephens
Brandon Rud
Price Target
$29
2026-03-27
New
upgrade
Equal Weight
to
Overweight
Reason
As previously reported, Stephens analyst Brandon Rud upgraded Associated Banc-Corp to Overweight from Equal Weight with a $29 price target as coverage was transitioned. The firm's model suggests net interest income guidance is conservative for this year and its 2026 and 2027 pre-provision net revenue forecasts are above the consensus medians by about 3% and 4%, respectively, the analyst tells investors.
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