Zhihu's Chief Technology Officer Bin Sun Resigns
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Sep 30 2025
0mins
- Resignation Announcement: Zhihu's chief technology officer, Bin Sun, has resigned from his position.
- Effective Date: His resignation is effective as of September 30, and it is attributed to personal reasons.
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About ZH
Zhihu Inc is a company principally engaged in the operation of the online content community and providing paid membership services, marketing services and vocational training. The Company’s paid membership services mainly provide subscription members’ access right to premium content, such as audio books and radio plays. The Company’s marketing services include advertising services and content-commerce solution services. The Company’s vocational training includes practical training courses focusing on acquisition of specific skills, professional qualification exam preparation courses, vocational language exam preparation courses, and other vocational training courses. The Company mainly conducts its business in the domestic market.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Gross Margin Shift: The gross margin stood at 59.6%, down from 61.8% in the same period last year, primarily due to the inability of reduced marketing and R&D expenses to fully offset revenue declines, indicating challenges in cost control.
- Narrowed Net Loss: The net loss was RMB 8.5 million (approximately USD 1.2 million), a 15.6% reduction from RMB 10.1 million in Q1 2025, suggesting progress in operational efficiency improvements.
- Adjusted Net Income Surge: Adjusted net income reached RMB 17.2 million (approximately USD 2.5 million), representing a 147.2% year-over-year increase, highlighting the company's success under its high-quality growth strategy, particularly in user engagement and content creation.
See More
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- Gross Margin Trends: The gross margin stood at 59.6%, down from 61.8% in the same period of 2025, indicating increased cost pressures that could impact future profitability.
- Net Income Growth: Adjusted net income (non-GAAP) reached RMB 17.2 million (approximately $2.5 million), reflecting a significant 147.2% increase year-over-year, showcasing improvements in cost control and operational efficiency.
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See More
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- New Director's Background: Qu Chen brings over 13 years of experience in strategic investment, capital markets, and business analysis, having served as Head of Business Analytics at Kuaishou, where he was responsible for strategy and investment analysis, suggesting his expertise will bolster Zhihu's long-term growth strategy.
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- Industry Insights: Qu Chen's deep expertise in the Chinese internet sector and strategic perspective is expected to assist Zhihu in advancing its growth strategy in a competitive market, thereby enhancing the company's market position.
See More
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- Conference Call Timing: Management will host a conference call at 7:00 A.M. U.S. Eastern Time on June 3, 2026 (7:00 P.M. Beijing/Hong Kong Time), aiming to enhance communication and interaction with investors regarding the financial results.
- Participant Registration Requirement: All participants wishing to join the conference call must pre-register online, after which they will receive dial-in numbers and a unique access PIN, ensuring an orderly meeting process.
- Webcast Availability: A live and archived webcast of the conference call will be available on the company's investor relations website, further enhancing information accessibility and strengthening the connection between the company and its investors.
See More
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- Sustainability Strategy: Zhihu's 2025 ESG Report outlines the company's integration of sustainability principles into its operations over the past year, aiming to enhance user value and strengthen corporate culture while demonstrating its commitment to social responsibility.
- Stakeholder Value: The report highlights Zhihu's ongoing efforts to deliver long-term value for all stakeholders within its ecosystem, indicating the company's balance between social responsibility and business success.
- Electronic Access: To support environmental conservation, Zhihu encourages shareholders and investors to access the electronic version of the report available on its investor relations website and the HKEX website, reflecting the company's emphasis on transparency and sustainability.
- Industry Leadership: As the largest Q&A-inspired online content community in China, Zhihu has grown significantly since its inception in 2010, and the release of the ESG report further solidifies its leadership position in the industry, showcasing its forward-thinking approach to future development.
See More
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- User Engagement Growth: In Q4, average daily time spent per user exceeded 41 minutes, with professional AI-related content increasing over 30% year-over-year and high-quality content creation rising more than 20%, which will further enhance platform user stickiness and market competitiveness.
- Significant Revenue Growth: Total revenues reached RMB 643.5 million, with marketing services revenue at RMB 234.8 million, up 24% sequentially, demonstrating the effectiveness of commercialization strategies and a rebound in market demand.
- Future Strategic Direction: Management emphasized the continued use of AI to improve efficiency and develop new AI-driven revenue streams, such as short-form dramas and comic adaptations, ensuring sustainable growth while maintaining a healthy bottom line.
See More
