Miniso announces Q3 earnings per share of 35 cents, up from 31 cents last year.
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 21 2025
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Q3 Revenue Growth: MINISO reported Q3 revenue of $814.3 million, a significant increase from $644.5 million in the previous year.
Milestones Achieved: The company surpassed RMB 5 billion in quarterly revenue for the first time and exceeded 8,000 global store counts.
Performance in Mainland China: MINISO mainland China saw over 100 net new stores opened in the quarter and achieved high-single-digit same-store sales growth (SSSG).
Future Goals: The company aims for full-year positive SSSG in mainland China by 2025, with year-to-date SSSG currently at low-single digits.
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Analyst Views on MNSO
Wall Street analysts forecast MNSO stock price to rise
3 Analyst Rating
3 Buy
0 Hold
0 Sell
Strong Buy
Current: 13.530
Low
23.00
Averages
25.33
High
27.00
Current: 13.530
Low
23.00
Averages
25.33
High
27.00
About MNSO
MINISO Group Holding Ltd is an investment holding company primarily engaged in the design, retail and wholesale of lifestyle products and toys. The brands include MINISO and TOP TOY. The MINISO brand primarily provides various lifestyle products, covering home decor, small electronics, textiles, accessories, beauty tools, toys, cosmetics, personal care, snacks, fragrance and perfumes, as well as stationery and gifts. The TOP TOY brand primarily provides toys, including blind boxes, toy bricks, model figures, three dimensional (3D) building blocks and collectible dolls. The Company primarily operates its businesses in the domestic market and overseas markets, including other parts of Asia, America and Europe.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
MINISO Reports Significant Growth in Q1 2026 Financial Results
- Significant Revenue Growth: MINISO's revenue for Q1 2026 reached RMB 5.688 billion, representing a 28.5% year-over-year increase, exceeding market expectations and demonstrating the company's strong performance in the fast-moving consumer goods sector, further solidifying its market position.
- Substantial Profit Increase: Operating profit surged 114.3% year-over-year to RMB 1.521 billion, with an operating margin of 26.7%, reflecting the company's success in cost control and operational efficiency, thereby boosting investor confidence.
- Store Network Expansion: As of March 31, 2026, MINISO's total store count reached 8,565, a net increase of 797 stores year-over-year, showcasing the company's ongoing expansion in both domestic and international markets, particularly highlighting growth potential in overseas markets.
- Increased Shareholder Returns: The company distributed cash dividends of USD 115.8 million in April and May 2026, bringing total shareholder returns to RMB 6.2 billion since its U.S. IPO in 2020, indicating a commitment to providing stable returns to shareholders.
See More
MINISO Reports Significant Growth in Earnings, Strong International Market Performance
- Significant Revenue Growth: MINISO Group reported Q1 2026 revenue of RMB 5.7 billion, reflecting a 28.5% year-over-year increase that exceeded high-end guidance, indicating strong market performance.
- Adjusted Net Profit Increase: The company achieved an adjusted net profit of RMB 630 million, up 8%, while operating cash flow surged by 40%, demonstrating effective cost control and cash management strategies.
- International Market Expansion: Top toy revenue grew by 51.4% to RMB 510 million, with overseas revenue increasing by 22%, showcasing MINISO's successful expansion and enhanced brand presence in international markets.
- Store Upgrade Strategy Effectiveness: The company renovated approximately 80 stores, resulting in a 50% increase in average daily sales, and plans to renovate over 300 stores in 2026, further enhancing franchisee profitability and market competitiveness.
See More
MINISO Group Q1 Earnings Report Analysis
- Earnings Performance: MINISO Group reported a Q1 non-GAAP EPS of $0.26, missing expectations by $0.04, indicating pressure on profitability that could affect investor confidence.
- Revenue Growth: The company achieved revenue of $824.6 million in Q1, a 28.5% year-over-year increase, exceeding market expectations by $10.83 million, demonstrating strong demand and sales growth for the brand.
- Store Expansion: As of March 31, 2026, MINISO's total store count reached 8,565, representing a net increase of 797 stores year-over-year, showcasing the company's strategic commitment to expansion and enhancing market coverage.
- Cash Flow Status: The net cash from operating activities for Q1 was RMB 365.2 million (approximately $52.9 million), with free cash flow at RMB 94.6 million (approximately $13.7 million), reflecting the company's robust performance in capital expenditure and cash management.
See More
MINISO Reports 28.5% Revenue Growth in Q1
- Significant Revenue Growth: MINISO's total revenue for Q1 reached RMB 5.688 billion, reflecting a 28.5% year-over-year increase that surpassed market expectations, demonstrating the company's strong performance in the fast-moving consumer goods sector and further solidifying its market position.
- Substantial Profit Increase: Operating profit surged 114.3% year-over-year to RMB 1.521 billion, with an operating margin rising to 26.7%, indicating significant improvements in cost control and operational efficiency, thereby enhancing future profitability.
- Store Network Expansion: As of March 31, 2026, MINISO's global store count reached 8,565, representing a net increase of 797 stores year-over-year, with approximately 56% of new openings in overseas markets, showcasing the successful implementation of the company's internationalization strategy.
- Ongoing Shareholder Returns: The company distributed cash dividends totaling USD 115.8 million in April and May 2026, bringing total shareholder returns to RMB 6.2 billion since its U.S. IPO in 2020, reflecting the company's commitment to shareholders and confidence in future growth.
See More
MINISO Shares Enter Oversold Territory
- Oversold Signal: MINISO Group (Ticker: MNSO) saw its shares drop to $13.37 on Friday, resulting in an RSI of 29.7, indicating an oversold condition that may attract bullish investors looking for buying opportunities.
- Market Comparison: In contrast to the S&P 500 ETF (SPY) with an RSI of 72.1, MNSO's 29.7 RSI suggests that the recent heavy selling may be exhausting, prompting investors to consider entry points.
- Price Fluctuation Range: MNSO's 52-week low is $13.37, with a high of $26.74, while the last trade was at $13.53, indicating the stock is hovering at a low level with potential for a rebound.
- Investor Focus: As MNSO enters oversold territory, investors should monitor the stock for rebound opportunities, especially in the current market environment where oversold conditions may signal short-term buying moments.
See More
MINISO to Hold Annual General Meeting on June 18, 2026
- AGM Announcement: MINISO Group has announced that it will hold its annual general meeting on June 18, 2026, at 11:00 a.m. in Hong Kong, aimed at reviewing and passing the proposed resolutions, ensuring shareholder participation in corporate governance.
- Voting Rights Clarification: Shareholders of ordinary shares as of May 13, 2026, are entitled to attend the meeting, while ADS holders must provide voting instructions directly to the depositary bank to exercise their voting rights, reflecting the company's commitment to shareholder rights.
- Annual Report Filing: The company has filed its annual report on Form 20-F for the fiscal year ended December 31, 2025, with the SEC, which includes audited financial statements, enhancing transparency and providing critical financial information to investors.
- Hong Kong Annual Report Release: MINISO has also published its annual report in compliance with HKEX listing rules, further demonstrating its commitment to compliance and transparency in the Hong Kong market, aiming to boost investor confidence and attract more market attention.
See More
MINISO Reports Significant Growth in Q1 2026 Financial Results
- Significant Revenue Growth: MINISO's revenue for Q1 2026 reached RMB 5.688 billion, representing a 28.5% year-over-year increase, exceeding market expectations and demonstrating the company's strong performance in the fast-moving consumer goods sector, further solidifying its market position.
- Substantial Profit Increase: Operating profit surged 114.3% year-over-year to RMB 1.521 billion, with an operating margin of 26.7%, reflecting the company's success in cost control and operational efficiency, thereby boosting investor confidence.
- Store Network Expansion: As of March 31, 2026, MINISO's total store count reached 8,565, a net increase of 797 stores year-over-year, showcasing the company's ongoing expansion in both domestic and international markets, particularly highlighting growth potential in overseas markets.
- Increased Shareholder Returns: The company distributed cash dividends of USD 115.8 million in April and May 2026, bringing total shareholder returns to RMB 6.2 billion since its U.S. IPO in 2020, indicating a commitment to providing stable returns to shareholders.
See More
MINISO Reports Significant Growth in Earnings, Strong International Market Performance
- Significant Revenue Growth: MINISO Group reported Q1 2026 revenue of RMB 5.7 billion, reflecting a 28.5% year-over-year increase that exceeded high-end guidance, indicating strong market performance.
- Adjusted Net Profit Increase: The company achieved an adjusted net profit of RMB 630 million, up 8%, while operating cash flow surged by 40%, demonstrating effective cost control and cash management strategies.
- International Market Expansion: Top toy revenue grew by 51.4% to RMB 510 million, with overseas revenue increasing by 22%, showcasing MINISO's successful expansion and enhanced brand presence in international markets.
- Store Upgrade Strategy Effectiveness: The company renovated approximately 80 stores, resulting in a 50% increase in average daily sales, and plans to renovate over 300 stores in 2026, further enhancing franchisee profitability and market competitiveness.
See More
MINISO Group Q1 Earnings Report Analysis
- Earnings Performance: MINISO Group reported a Q1 non-GAAP EPS of $0.26, missing expectations by $0.04, indicating pressure on profitability that could affect investor confidence.
- Revenue Growth: The company achieved revenue of $824.6 million in Q1, a 28.5% year-over-year increase, exceeding market expectations by $10.83 million, demonstrating strong demand and sales growth for the brand.
- Store Expansion: As of March 31, 2026, MINISO's total store count reached 8,565, representing a net increase of 797 stores year-over-year, showcasing the company's strategic commitment to expansion and enhancing market coverage.
- Cash Flow Status: The net cash from operating activities for Q1 was RMB 365.2 million (approximately $52.9 million), with free cash flow at RMB 94.6 million (approximately $13.7 million), reflecting the company's robust performance in capital expenditure and cash management.
See More
MINISO Reports 28.5% Revenue Growth in Q1
- Significant Revenue Growth: MINISO's total revenue for Q1 reached RMB 5.688 billion, reflecting a 28.5% year-over-year increase that surpassed market expectations, demonstrating the company's strong performance in the fast-moving consumer goods sector and further solidifying its market position.
- Substantial Profit Increase: Operating profit surged 114.3% year-over-year to RMB 1.521 billion, with an operating margin rising to 26.7%, indicating significant improvements in cost control and operational efficiency, thereby enhancing future profitability.
- Store Network Expansion: As of March 31, 2026, MINISO's global store count reached 8,565, representing a net increase of 797 stores year-over-year, with approximately 56% of new openings in overseas markets, showcasing the successful implementation of the company's internationalization strategy.
- Ongoing Shareholder Returns: The company distributed cash dividends totaling USD 115.8 million in April and May 2026, bringing total shareholder returns to RMB 6.2 billion since its U.S. IPO in 2020, reflecting the company's commitment to shareholders and confidence in future growth.
See More
MINISO Shares Enter Oversold Territory
- Oversold Signal: MINISO Group (Ticker: MNSO) saw its shares drop to $13.37 on Friday, resulting in an RSI of 29.7, indicating an oversold condition that may attract bullish investors looking for buying opportunities.
- Market Comparison: In contrast to the S&P 500 ETF (SPY) with an RSI of 72.1, MNSO's 29.7 RSI suggests that the recent heavy selling may be exhausting, prompting investors to consider entry points.
- Price Fluctuation Range: MNSO's 52-week low is $13.37, with a high of $26.74, while the last trade was at $13.53, indicating the stock is hovering at a low level with potential for a rebound.
- Investor Focus: As MNSO enters oversold territory, investors should monitor the stock for rebound opportunities, especially in the current market environment where oversold conditions may signal short-term buying moments.
See More
MINISO to Hold Annual General Meeting on June 18, 2026
- AGM Announcement: MINISO Group has announced that it will hold its annual general meeting on June 18, 2026, at 11:00 a.m. in Hong Kong, aimed at reviewing and passing the proposed resolutions, ensuring shareholder participation in corporate governance.
- Voting Rights Clarification: Shareholders of ordinary shares as of May 13, 2026, are entitled to attend the meeting, while ADS holders must provide voting instructions directly to the depositary bank to exercise their voting rights, reflecting the company's commitment to shareholder rights.
- Annual Report Filing: The company has filed its annual report on Form 20-F for the fiscal year ended December 31, 2025, with the SEC, which includes audited financial statements, enhancing transparency and providing critical financial information to investors.
- Hong Kong Annual Report Release: MINISO has also published its annual report in compliance with HKEX listing rules, further demonstrating its commitment to compliance and transparency in the Hong Kong market, aiming to boost investor confidence and attract more market attention.
See More
