Worksport Reaches Significant Online Sales Milestone with Unprecedented Black Friday Success

Record Online Sales: Worksport Ltd. achieved over $200,000 in single-day online sales on November 28, 2025, marking a 400% increase from the previous year’s Black Friday sales of approximately $40,000.

Weekly Sales Milestone: The company reported a record weekly e-commerce revenue of $665,000, driven by strong direct-to-consumer demand and the launch of new products.

Product Launch Impact: The introduction of the SOLIS solar cover and COR portable power system contributed significantly to the sales surge, with expectations for these products to enhance revenue streams in 2026.

Growth Strategy: Worksport aims to expand its U.S. manufacturing and clean energy product lines, positioning itself for continued growth as consumer interest in clean energy solutions increases.

New Facility Opening: Worksport Ltd. has opened a newly leased facility in Missouri to serve as a dedicated assembly center for its SOLIS solar-integrated tonneau cover, significantly enhancing its operational capacity and commercial readiness.

Strategic Location Benefits: The Missouri facility optimizes shipping routes, reduces logistics costs, and provides access to a skilled workforce, allowing for real-time integration between engineering and assembly, which improves product quality and accelerates production.

Low-Capital Expansion: The expansion required minimal capital investment, leveraging existing equipment and processes, which enhances operational leverage and supports the company's transition to higher-margin products.

Build-to-Order Model: Worksport's 'build-to-order' system for SOLIS units improves customer experience and financial efficiency by ensuring the latest components are used, reducing storage risks, and allowing for scalable production based on demand.

Financial Performance: Worksport Ltd. reported Q3 2025 net sales of $5.0 million, a 61% increase year-over-year, with a gross margin of 31.3%, reflecting significant operational improvements and a strong growth trajectory.

2026 Outlook: The company anticipates $27M-$35M in tonneau cover sales for 2026, bolstered by new product launches including the SOLIS solar-integrated tonneau cover and COR battery system, with expectations of achieving profitability.

Product Launches: The HD3 Heavy-Duty Tonneau is now in production, with initial sales expected in November 2025, while orders for the SOLIS and COR products will open on November 28, 2025, representing a near-term revenue opportunity of approximately $2.5 million.

Operational Efficiency: Worksport's strategy focuses on enhancing unit economics and operational efficiencies, targeting a gross margin of over 35% by the end of 2025, supported by a scalable U.S. manufacturing engine.

Earnings Report Announcement: Worksport Ltd. will release its Q3 2025 earnings report on November 13, 2025, before the market opens, with CEO Steven Rossi leading the discussion and Q&A session.

Company Progress and Future Outlook: Rossi highlighted that Worksport is at a pivotal moment, with significant progress in Q3 and upcoming launches of clean energy products, aiming for cash flow positivity and profitability in the near future.

Webcast Registration: Investors, analysts, and media are invited to register for a live webcast where management will discuss recent financial performance and future growth strategies.

Company Overview: Worksport specializes in advanced manufacturing and clean energy technologies, including solar integrations and portable power systems, and is focused on capitalizing on the shift towards clean energy solutions.

Product Launch: Worksport Ltd. is set to debut its COR modular portable energy system on November 28, 2025, starting at $949, allowing users to scale power with additional batteries for various applications, including work and emergency readiness.

Technical Specifications: The COR system features a high-output inverter, multiple AC and USB outlets, and a modular design that supports off-grid solar charging through the SOLIS solar tonneau cover, providing a versatile energy solution.

Use Cases: The COR system is designed for diverse scenarios such as camping, job sites, and emergency backup, with estimated runtimes for various devices, showcasing its adaptability and efficiency.

Future Vision: Worksport aims to position the COR system as a rapid-deploy power solution for emergency response, collaborating with agencies like the Red Cross and FEMA to ensure reliable energy access during disasters.

Product Launch: Worksport Ltd. has officially launched its SOLIS Solar Tonneau Cover and COR Portable Energy Storage System, available for order starting November 28, 2025, with early-access orders for select customers.

Revenue Potential: The initial rollout aims to deliver 1,000 COR units and 900 additional battery packs, representing a revenue opportunity of approximately $2.45 million, with plans to scale production significantly throughout 2026.

Market Expansion: The introduction of SOLIS and COR expands Worksport's market reach, creating a unique solar-powered ecosystem with no direct competition in the vehicle accessory market, and projecting substantial revenue growth.

Future Outlook: Management anticipates that the commercialization of these products will accelerate profitability and establish Worksport as a leader in clean technology, with plans for a broader ecosystem of clean energy solutions to be unveiled in 2026.