WBI Power Factor High Dividend ETF Sees Insider Buying Index at 10.1%
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Aug 28 2025
0mins
Should l Buy FLO?
Source: NASDAQ.COM
Insider Buying Activity: The WBI Power Factor High Dividend ETF (WBIY) has 10.1% of its holdings showing insider buying in the last six months.
Flowers Foods Investment: Flowers Foods, Inc. (FLO), comprising 1.34% of WBIY, has had three directors and officers purchase shares recently.
ETF Holdings Value: The total investment in FLO by the ETF is valued at $779,102, ranking it as the #32 largest holding within the fund.
Disclaimer: The opinions expressed in the article are those of the author and do not necessarily represent Nasdaq, Inc.
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Analyst Views on FLO
Wall Street analysts forecast FLO stock price to rise
2 Analyst Rating
0 Buy
2 Hold
0 Sell
Hold
Current: 11.690
Low
12.00
Averages
12.50
High
13.00
Current: 11.690
Low
12.00
Averages
12.50
High
13.00
About FLO
Flowers Foods, Inc. is a producer and marketer of packaged bakery foods in the United States. The Company operates bakeries across the country that produce a wide range of bakery products. Its principal products include breads, buns, rolls, snack items, bagels, English muffins, and tortillas and are sold under a variety of brand names, including Nature’s Own, Dave’s Killer Bread (DKB), Wonder, Canyon Bakehouse, Tastykake, and Mrs. Freshley’s. Its brands and products are sold through various channels throughout the United States. These channels include supermarkets, drugstores, mass merchandisers, discount stores, club stores, convenience stores, thrift outlet stores, and foodservice, among others. It also supplies national and regional restaurants, institutions and foodservice distributors, and retail in-store bakeries with breads and rolls; sells packaged bakery products to wholesale distributors for ultimate sale to a wide variety of food outlets; and sells packaged snack cakes.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Financial Performance Decline: Flowers Foods reported a net loss of $67.1 million for Q4 2026, contrasting sharply with a net income of $43.1 million in the same quarter last year, indicating a significant decline in profitability that may impact investor confidence.
- Negative Earnings Per Share: The company posted a loss per share of $0.32 compared to earnings of $0.20 per share a year earlier, reflecting challenges in cost control and market competition, which could lead to further stock price volatility.
- Sales Growth: Net sales increased to $1.23 billion from $1.11 billion year-over-year, yet the decline in net income suggests a struggle to balance revenue growth with profitability, potentially affecting future investment decisions.
- Annual Performance Review: For the full year, net income fell to $83.8 million from $248.1 million, with earnings per share dropping from $1.17 to $0.40, highlighting the company's vulnerability in changing market conditions and the need to reassess its strategic direction.
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- New Appointment Enhances Execution: Flowers Foods has appointed David Roach as Chief DSD Operations Officer, responsible for profit and loss in the direct-store-delivery business, aiming to strengthen execution and accountability, which is expected to significantly improve the company's performance in a competitive retail environment.
- Rich Leadership Experience: Roach brings over 30 years of industry experience, having held various executive roles including President of Cake Operations, and his deep industry knowledge is anticipated to enhance operational efficiency and profitability, thereby creating greater value for stakeholders.
- Cake Business Consolidation: Flowers Foods has consolidated its cake operations into a new division led by Dan Scott, who has been with the company since 1999 and brings extensive sales and bakery experience, which will drive profitable growth across the cake portfolio.
- Strategic Adjustments for Market Changes: The executive appointments and structural changes reflect the company's strategy to pursue higher efficiency in a rapidly changing retail environment, aiming for sustained success through improved execution and enterprise visibility.
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- New Appointment Enhances Execution: Flowers Foods has appointed David Roach as Chief DSD Operations Officer, responsible for profit and loss in the direct-store-delivery business, aimed at improving sales performance and operational efficiency to strengthen the company's competitiveness in a dynamic retail environment.
- Rich Leadership Experience: Roach brings over 30 years of experience at Flowers, having held multiple executive roles including President of Cake Operations, and his deep industry knowledge and leadership skills are expected to drive improvements in execution and profitability under the DSD model.
- Cake Business Consolidation: Flowers Foods has consolidated its cake operations into a new division led by Dan Scott, whose extensive experience is anticipated to accelerate performance and drive profitable growth across the cake portfolio.
- Clear Strategic Goals: This leadership restructuring reflects Flowers Foods' commitment to enhancing operational speed and efficiency, aiming to achieve long-term success through improved execution and enterprise visibility, ensuring sustained value creation for stakeholders.
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- Testing Initiative Expansion: Florida Governor Ron DeSantis announced that the Department of Health found traces of glyphosate in several widely sold bread products as part of the 'Healthy Florida First' food testing campaign, aimed at increasing consumer awareness of food safety.
- Application of Scientific Standards: The Department of Health utilized independent, science-based testing standards to analyze breads for heavy metals, pesticides, and other contaminants, with results published on the state-run website ExposingFoodToxins.com, enhancing public transparency regarding food ingredients.
- Public Response and Controversy: While DeSantis emphasized the transparency of the testing, there is division among scientists and regulators regarding glyphosate's risks, with the International Agency for Research on Cancer labeling it 'probably carcinogenic to humans,' whereas the EPA claims it is 'not likely' to cause cancer when used as directed.
- Industry Opposition: Industry groups criticized Florida's earlier findings on candy and infant formula as inconsistent with federal standards, arguing that these products remain safe under existing US guidelines, while state officials maintain that their testing is focused on providing transparency rather than regulation.
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- EPS Downgrades: A review reveals that Sendas Distribuidora S.A. (ASAIY) received an ‘F’ EPS Revisions Grade, indicating significant downward adjustments by analysts that could undermine investor confidence.
- Poor Industry Performance: Edgewell Personal Care (EPC) and Flowers Foods (FLO) also received ‘F’ grades, reflecting structural challenges within the consumer staples sector that may lead to overall market weakness.
- Increased Market Risks: Premium Brands (PRBZF) and PriceSmart (PSMT) are similarly rated low, highlighting the vulnerability of mid to low cap consumer staples stocks in the current market environment, potentially affecting their financing and expansion capabilities.
- Investor Caution: Shiseido Company (SSDOY) and USANA Health Sciences (USNA) face EPS downgrades as well, prompting investors to remain vigilant regarding these stocks to avoid potential financial risks.
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- High Protein Content: Nature's Own Life™ Wheat + Protein bread contains 22 grams of protein per two slices (13% DV), catering to the growing consumer demand for high-protein diets and enhancing the brand's competitiveness in the health food market.
- Rich in Fiber: Each serving provides 9 grams of fiber, making it an excellent choice for carb-conscious consumers, thereby increasing the product's nutritional value and appealing to health-focused demographics.
- Market Demand Response: With 41% of adults actively seeking to increase their protein intake according to Circana, Nature's Own effectively meets the demand for healthy, no artificial additives products, further solidifying its market position.
- Brand Commitment Continuation: Nature's Own maintains its promise of no artificial flavors, colors, preservatives, or high fructose corn syrup, ensuring product quality and taste, which enhances consumer trust and loyalty to the brand.
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