Warner Bros. Discovery Rejects Paramount Acquisition Offer
"Now Streaming" is The Fly's weekly recap of the stories surrounding the biggest content streamers.PLAYING THIS WEEKEND:This week's most notable new streaming content was the first episode of season two of post-apocalyptic television series "Fallout." The series, which is based on the Bethesdavideo game franchise of the same name, can be viewed on Amazon Prime Video. Additionally, Netflixsubscribers this weekend can catch season two of cooking competition show "Culinary Class Wars" as well as season five of romantic comedy drama series "Emily in Paris."WARNER BROS./PARAMOUNT:On Wednesday, Warner Bros. Discoveryannounced that its Board of Directors has unanimously determined that the tender offer launched by Paramount Skydanceon December 8, 2025 is not in the best interests of WBD and its shareholders and does not meet the criteria of a "Superior Proposal" under the terms of WBD's merger agreement with Netflix announced on December 5, 2025. The Warner Bros. Discovery Board unanimously reiterates its recommendation in support of the Netflix combination and recommends that WBD shareholders reject PSKY's offer."Following a careful evaluation of Paramount's recently launched tender offer, the Board concluded that the offer's value is inadequate, with significant risks and costs imposed on our shareholders," said Samuel A. Di Piazza, Jr., Chair of the Warner Bros. Discovery Board of Directors. "This offer once again fails to address key concerns that we have consistently communicated to Paramount throughout our extensive engagement and review of their six previous proposals. We are confident that our merger with Netflix represents superior, more certain value for our shareholders and we look forward to delivering on the compelling benefits of our combination."In response, Paramount Skydance affirmed its commitment to acquiring Warner Bros. Discovery. "Paramount's offer provides WBD shareholders superior value compared to the transaction with Netflix, including the certainty of 100% cash and no exposure to equity market fluctuations: Paramount's offer is $30 per share in cash versus Netflix's cash component of only $23.25 per share, an $18 billion difference in the aggregate; The value of Netflix's offer has been further reduced as its share price trades below the bottom of the "collar" on its stock component; Netflix's offer would leave WBD shareholders owning a highly leveraged stub in Global Networks and WBD's Board provides no valuation of that stub; and Netflix's offer has a dollar-for-dollar reduction to what WBD shareholders will receive tied to the net debt on Global Networks. Paramount is highly confident its offer would receive timely regulatory approval because it would enhance competition in the creative industries rather than entrench a dominant streaming monopoly that the Netflix transaction envisions," the company stated.YOUTUBE/OSCARS:In a blog post, Alphabet'sYouTube said that, beginning in 2029, the Oscars will broadcast exclusively on YouTube for free globally and on YouTube TV in the U.S., plus feature red carpet coverage, behind-the-scenes content, and Governors Ball access. Google Arts & Culture will also provide digital access to select Academy Museum exhibitions and help digitize the Academy Collection. ABCstill has rights to the telecast through 2028, Variety's Rebecca Rubin reported earlier.NETFLIX PODCASTS:Netflix continues to expand its video podcast efforts, announcing with iHeartMediathis week an exclusive video podcasting partnership for more than 15 original iHeartPodcasts. The agreement includes all new episodes from the podcast lineup, as well as select library episodes from each show. New video podcast episodes will launch on Netflix in early 2026 in the U.S., with more markets to follow, the companies said.Additionally, Variety's Todd Spanglerthat Netflix reached a multi-year deal with Barstool Sports, under which the streaming giant will have exclusive rights to video versions of a trio of the digital media firm's popular podcasts, namely "Pardon My Take," "The Ryen Russillo Podcast," and "Spittin' Chiclets." The video versions of these shows will be available on Netflix beginning in early 2026, and full video episodes of the podcasts will no longer be available on YouTube as of next year, the author said, noting that Netflix will launch the shows in the U.S. at first, followed by other markets later.NETFLIX SPORTS:Meanwhile, Variety's Spangler alsothis week that Netflix has hired longtime ESPN anchor Elle Duncan as its first on-air sports host in a multiyear deal. Duncan, known for her work on ESPN's "SportsCenter," "College GameDay" and "WNBA Countdown," will also cover other live events for the company, according to the report.DISNEY+/META:Earlier this week, Metaannounced the launch of Disney+ on Meta Quest headsets. "Watch hit movies like Freakier Friday, Original series like Andor, classic films, throwback TV shows, fan favorites like The Simpsons, and so much more," the Facebook parent said. "From watching holiday classics like Home Alone to a Marvel movie marathon, there's always something new to discover. Looking for an elevated cinematic experience? Because Quest is Dolby-enabled, all Disney+ US subscribers can enjoy select titles in Dolby Vision 4K HDR in-headset. For immersive Dolby Atmos sound, simply upgrade to a Disney+ Premium subscription, which also lets you download content on up to 10 devices - making Quest the perfect companion for staycations and vacations alike."STOCK PLAYS:Other publicly traded companies in the space include Apple, FuboTV, Comcast, Fox, and AMC Networks.
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- DOJ Inquiry: The Department of Justice has summoned major theater chain owners to assess the potential impact of Warner Bros. Discovery's sale on moviegoers and the number of films released, indicating a concern for market competition.
- Netflix's Commitment: Netflix Co-CEO Ted Sarandos met with several theater CEOs in Los Angeles last week, pledging to exclusively release Warner Bros. films in theaters for 45 days, aiming to alleviate market concerns and enhance theater appeal.
- Bidding War Dynamics: Analyst Gary Black predicts that Netflix will emerge victorious in the bidding war, suggesting that even if Paramount wins, Netflix shares could rebound to the $100 level, reflecting optimistic market expectations for its future performance.
- Market Response: Although the DOJ and Netflix did not immediately respond to media inquiries, these developments highlight the industry's keen interest in the potential implications of the Warner Bros. sale and the evolving market dynamics.
- Negotiation Resumption: Warner Bros. announced it will reopen talks with Paramount to hear its final offer, which must be presented by February 23, with expectations that it will increase to $31 per share to gain board support.
- Stock Price Fluctuation: Warner Bros. shares have bounced back 8% since February 5, indicating investor optimism about a potentially sweeter bid from Paramount, with retail sentiment on Stocktwits remaining 'extremely bullish'.
- Competitive Pressure: Despite Netflix's acquisition offer of $27.75 per share, Paramount's $30 bid has been rejected, and the market speculates that a price of $33 or $34 per share may be necessary to shift the balance, highlighting the deal's uncertainty.
- Market Reaction: Both Netflix and Paramount stocks are under pressure due to the prolonged deal negotiations, with Netflix shares down about 42% from their June 30 peak and Paramount shares down approximately 44% since September 23.
- Copyright Protection Action: Netflix has issued a cease-and-desist letter to ByteDance over AI-generated infringing videos, demanding the removal of its intellectual property within three days or face litigation, indicating Netflix's strong commitment to protecting its original series like 'Stranger Things' and 'Squid Game'.
- Escalating Legal Threats: Netflix's litigation director, Mindy LeMoine, described Seedance 2.0 as a high-speed piracy engine that generates unauthorized derivative works, showcasing the company's aggressive stance on IP protection, which could lead to a legal confrontation with ByteDance.
- Industry Response: Concerns among media companies regarding AI videos are intensifying, with Warner Bros. also warning ByteDance, highlighting the urgent need for regulatory measures on AI tools, potentially prompting more companies to take legal action to safeguard their characters and brands.
- Future Outlook: While ByteDance has pledged to enhance video oversight, Netflix and other media companies may continue to pressure for stricter copyright protections, and failure to meet these demands could result in more severe legal consequences for ByteDance.

Warner Sale's Impact: The sale of Warner Bros. Discovery is being examined for its effects on theaters, particularly in terms of content distribution and financial implications.
Justice Department Investigation: The U.S. Justice Department is investigating the sale to assess potential antitrust issues and its impact on competition in the entertainment industry.
Warner Bros. Discovery's Bidding War: Warner Bros. Discovery has reopened bidding for potential suitors, Netflix and Paramount Skydance, creating a competitive atmosphere reminiscent of a reality show.
Reality Show Comparison: The situation is likened to ABC's "The Bachelor," highlighting the dramatic and uncertain nature of the media merger process.
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