Walmart and Costco Leverage AI to Enhance Customer Loyalty
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 2 hours ago
0mins
Source: NASDAQ.COM
- Walmart's Technological Breakthrough: Walmart became the first traditional retailer to surpass a $1 trillion market valuation in February 2026, with its e-commerce business representing 18% of total revenue and growing 24% to $150 billion, showcasing successful technology investments that enhance market competitiveness.
- Same-Day Delivery Service: Walmart's same-day delivery now reaches 95% of U.S. households, a logistics achievement that sets it apart in the industry, improving consumer shopping experiences by ensuring that customers can find what they need at 11 p.m. and receive it the next morning.
- Costco's Membership Growth: Costco saw a 7.3% increase in average transaction size globally in Q3, with membership fee income rising 13.6%, now counting 82.1 million paid household members, demonstrating its ability to attract consumers even during economic downturns and enhancing brand loyalty.
- Fuel Price Appeal: Costco's fuel prices have become a significant draw amid rising gasoline costs, directly passing tariff savings to consumers, further solidifying brand trust and ensuring long-term customer loyalty.
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Analyst Views on WMT
Wall Street analysts forecast WMT stock price to rise
26 Analyst Rating
25 Buy
1 Hold
0 Sell
Strong Buy
Current: 118.130
Low
119.00
Averages
125.75
High
136.00
Current: 118.130
Low
119.00
Averages
125.75
High
136.00
About WMT
Walmart Inc. is a technology-powered omnichannel retailer. The Company is engaged in the operation of retail and wholesale stores and clubs, as well as eCommerce Websites and mobile applications, located throughout the United States (U.S.), Africa, Canada, Central America, Chile, China, India and Mexico. It operates in three reportable segments: Walmart U.S., Walmart International and Sam's Club U.S. The Walmart U.S. segment includes the Company's mass merchandising concept in the U.S., as well as eCommerce, which includes omni-channel initiatives and certain other business offerings such as advertising services. The Walmart International segment consists of the Company's operations outside of the U.S. through its subsidiaries, as well as eCommerce and omni-channel initiatives. The Sam's Club U.S. segment includes the warehouse membership clubs in the U.S., as well as samsclub.com and omni-channel initiatives.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Widening Losses: Asda's pretax loss surged to £989 million in 2025 from £599 million in 2024, reflecting significant financial strain due to price-cutting strategies aimed at regaining customers, which could negatively impact future profitability.
- Sales Decline: Total sales, including fuel, fell by 3.4% to £25.9 billion, indicating a loss of customers in a highly competitive market, further exacerbating the company's market share erosion.
- One-Off Costs Impact: The reported loss includes £656 million in one-off costs, primarily £284 million related to the IT separation from Walmart and a £344 million non-cash impairment, highlighting the substantial financial challenges faced during the company's transformation.
- Strong Cash Position: Despite the losses, Asda reported having £1.3 billion in cash and £2.1 billion in total liquidity, demonstrating a strong financial foundation that could support its rebuilding efforts in the future.
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- Walmart's E-commerce Surge: Walmart became the first traditional retailer to surpass a $1 trillion market valuation in 2026, with its e-commerce business now accounting for 18% of total revenue, growing 24% to $150 billion, highlighting its technology-driven transformation in retail.
- Member Spending Trust: Costco saw a 7.3% increase in average transaction size globally during economic downturns, with membership fee income rising 13.6%, reflecting consumer trust in its value proposition, now boasting 82.1 million paid household members, enhancing brand loyalty.
- Berkshire's Strategic Acquisition: Under new CEO Greg Abel, Berkshire Hathaway acquired Taylor Morrison, merging it into one of the largest homebuilding platforms in the U.S. to address a 7 million home deficit, showcasing its strategic positioning in the real estate market.
- Diversified Investments: Berkshire also made a $10 billion investment in Alphabet, elevating it to one of the top four holdings, further enhancing its influence in the tech sector and demonstrating the diversity and durability of its investment portfolio.
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- Walmart's Technological Breakthrough: Walmart became the first traditional retailer to surpass a $1 trillion market valuation in February 2026, with its e-commerce business representing 18% of total revenue and growing 24% to $150 billion, showcasing successful technology investments that enhance market competitiveness.
- Same-Day Delivery Service: Walmart's same-day delivery now reaches 95% of U.S. households, a logistics achievement that sets it apart in the industry, improving consumer shopping experiences by ensuring that customers can find what they need at 11 p.m. and receive it the next morning.
- Costco's Membership Growth: Costco saw a 7.3% increase in average transaction size globally in Q3, with membership fee income rising 13.6%, now counting 82.1 million paid household members, demonstrating its ability to attract consumers even during economic downturns and enhancing brand loyalty.
- Fuel Price Appeal: Costco's fuel prices have become a significant draw amid rising gasoline costs, directly passing tariff savings to consumers, further solidifying brand trust and ensuring long-term customer loyalty.
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- High Valuation: Costco's price-to-earnings ratio stands at 49, significantly higher than competitors like Walmart and Target, and it hasn't dipped below 25 since 2017, indicating substantial valuation risk for investors.
- Revenue Growth: For the first nine months of fiscal 2026, Costco reported total revenue of $207 billion, a 10% year-over-year increase, with net income reaching $6.2 billion, up 13%, yet this growth does not justify its high P/E ratio.
- PEG Ratio: Costco's PEG ratio is twice that of Walmart's, and while revenue and earnings growth have slightly accelerated, this does not validate its elevated valuation, raising further concerns among investors.
- Flat Market Performance: Since the beginning of 2025, Costco's stock has remained flat, with a pullback since mid-May, prompting investors to carefully consider the risks of entering at such a high valuation.
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- Growth Performance: Costco reported total revenue of $207 billion in the first nine months of fiscal 2026, reflecting a 10% year-over-year increase, with net income reaching $6.2 billion, a 13% rise, yet this growth does not justify its high P/E ratio of 49.
- Valuation Comparison: Costco's P/E ratio significantly exceeds that of other retailers, such as Walmart and Target, which stand at 15 and 20 times earnings respectively, while Amazon's P/E is 29, indicating that Costco's stock is overvalued.
- Investor Sentiment: Despite Costco's strong customer base and appealing product mix, its stock price has remained flat since early 2025 and has pulled back since mid-May, leading investors to feel uneasy about the current high valuation.
- Market Outlook: Analysts recommend that investors keep Costco on their watch list and consider buying only if the stock price falls below 35 times earnings, to mitigate investment risks associated with its current premium valuation.
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- Investment Return Potential: Macy's P/E ratio stands at 10, having dropped as low as 7.5 in Q1 2026, indicating the stock is undervalued and attracting Warren Buffett's interest, with expectations that future prices will reflect its intrinsic value.
- Sales Growth Recovery: Macy's achieved its strongest sales growth in four years during Q1 of fiscal 2026, with net sales rising and guidance for the year improved, now projecting comparable sales growth between 0.5% and 1.2%, signaling market recovery.
- Asset Value Advantage: Macy's holds up to $9 billion in real estate assets while its market cap is around $6.3 billion, allowing investors to acquire its asset base at a significant discount, enhancing its investment appeal.
- Stable Dividend Yield: Macy's pays an annual dividend of nearly $0.77 per share, yielding over 3%, and recently raised the payout by 5%, providing investors with returns while waiting for recovery, despite being below pre-pandemic levels.
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