Walmart Acquires Vibe.co to Enhance Advertising Technology
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 11 hours ago
0mins
Source: seekingalpha
- Advertising Technology Expansion: Walmart announced its acquisition of connected TV advertising platform Vibe.co, aiming to enhance advertising capabilities for small and medium-sized businesses by integrating its self-serve platform into Walmart Connect, thereby strengthening its competitive position in the advertising technology sector.
- Simplified Ad Deployment: Vibe.co's self-service platform will enable advertisers to more easily purchase connected TV ad inventory and manage campaigns through automated tools and performance-based optimization, which is expected to significantly lower the advertising entry barrier for smaller businesses.
- Strengthened Strategic Partnerships: This acquisition will bolster Walmart's operations in connected TV advertising, further solidifying partnerships with VIZIO and advertising technology providers such as Magnite, Yahoo DSP, and Google DV360, thereby driving growth in its advertising business.
- Leadership Team Integration: Following the completion of the acquisition, Vibe.co's leadership team, including CEO Arthur Querou and CTO Franck Tetzlaff, will join Walmart Connect, which is expected to bring new technology and market insights to support the growth of Walmart's advertising business.
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Analyst Views on WMT
Wall Street analysts forecast WMT stock price to rise
26 Analyst Rating
25 Buy
1 Hold
0 Sell
Strong Buy
Current: 117.180
Low
119.00
Averages
125.75
High
136.00
Current: 117.180
Low
119.00
Averages
125.75
High
136.00
About WMT
Walmart Inc. is a technology-powered omnichannel retailer. The Company is engaged in the operation of retail and wholesale stores and clubs, as well as eCommerce Websites and mobile applications, located throughout the United States (U.S.), Africa, Canada, Central America, Chile, China, India and Mexico. It operates in three reportable segments: Walmart U.S., Walmart International and Sam's Club U.S. The Walmart U.S. segment includes the Company's mass merchandising concept in the U.S., as well as eCommerce, which includes omni-channel initiatives and certain other business offerings such as advertising services. The Walmart International segment consists of the Company's operations outside of the U.S. through its subsidiaries, as well as eCommerce and omni-channel initiatives. The Sam's Club U.S. segment includes the warehouse membership clubs in the U.S., as well as samsclub.com and omni-channel initiatives.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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