Viomi Technology names Shila Amzah as its brand ambassador for Malaysia
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Oct 20 2025
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Brand Ambassador Announcement: Viomi Technology has appointed Malaysian singer Shila Amzah as its brand ambassador in Malaysia.
Product Launch Event: Amzah will participate in a product launch event on October 30, where Viomi will introduce its new AI water purifier, INNO.
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Analyst Views on VIOT
About VIOT
Viomi Technology Co Ltd is a holding company principally engaged in the provision of home water solutions. The Company primarily operates three businesses. The home water systems business primarily provides smart water purification products, water heaters, smart water kettles, and electric kettles. The consumables business primarily provides water filters for smart water purifiers. The kitchen appliances and others business primarily provides range hoods, gas stoves, and other small appliances, as well as product installation services and rental services. The Company's products are primarily distributed under Viomi and Xiaomi brands. The Company primarily conducts its businesses in domestic market.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Viomi Technology Updates Share Repurchase Program: $2.5M ADS Bought Back
- Repurchase Program Progress: Viomi's board approved a share repurchase program on October 24, 2025, allowing for up to $20 million in American depositary shares (ADS), and as of December 31, 2025, approximately 1.02 million ADS have been repurchased for $2.5 million, reflecting the company's confidence in its fundamentals.
- Funding Utilization: The repurchases were funded using the company's existing cash reserves, leaving approximately $17.5 million available for future buybacks, indicating robust financial management and confidence in future growth.
- Strategic Implications: CEO Xiaoping Chen emphasized that the repurchase program underscores the company's confidence in its long-term growth prospects, aligning with its 'Global Water' strategy to continuously deliver value to shareholders.
- Market Positioning: As a leading technology company in home water solutions in China, Viomi leverages its unique 'Equipment + Consumables' business model and AI technology to enhance water quality monitoring and filter replacement rates, further promoting the adoption of water purification products.
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VIOMI Achieves Historic Sales Milestones in U.S. Market During Black Friday Sales
- Sales Performance Breakthrough: During the 2025 Black Friday and Cyber Monday sales period, VIOMI entered the Top 19 in the U.S. water purifier category by sales volume, with its under-sink tankless RO purifier achieving No. 4 in its subcategory, marking the highest rankings in the company's history on the platform and indicating strong growth potential in the North American market.
- Revenue Growth: As of November 2025, VIOMI's U.S. market sales revenue has surpassed that of comparable peer brands at similar stages of market entry, reflecting the company's technological capabilities, product competitiveness, and supply chain strengths, thereby solidifying its market position.
- Patent Technology Accumulation: VIOMI has secured 1,847 patents in the field of water purification, including 690 invention patents, providing robust intellectual property support for ongoing product innovation and quality enhancement, ensuring its leading position in a competitive market.
- Strategic Product Positioning: VIOMI anticipates that its flagship MASTER M1 will serve as a core growth driver in the U.S. market in 2026, featuring 9-stage RO filtration and an AI-enabled smart-touch faucet, aimed at meeting North American consumer expectations for water safety and product convenience.
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