Victoria's Secret Competitor Shuts Down Operations and Halts Shipping, Avoids Bankruptcy
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 02 2025
0mins
Should l Buy VSCO?
Source: Yahoo Finance
Closure of Parade: Parade, a size- and gender-inclusive lingerie brand founded in 2019, has permanently shut down operations as of October 28, 2023, after struggling with financial challenges and competition from larger brands like Savage x Fenty and Skims.
Marketing and Financial Struggles: Despite initial success and a strong online presence, Parade faced mounting financial issues, spending a significant portion of its revenue on marketing while failing to convert social media engagement into sales.
Impact of Competition: The brand's launch coincided with a decline in Victoria's Secret's popularity, but it could not sustain its momentum against well-funded competitors with celebrity endorsements and effective marketing strategies.
Startup Survival Rates: The article highlights the high failure rate of startups, noting that up to 90% fail, with many facing challenges in their early years, while also acknowledging that some successful companies began as small ventures.
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Analyst Views on VSCO
Wall Street analysts forecast VSCO stock price to rise
11 Analyst Rating
4 Buy
7 Hold
0 Sell
Moderate Buy
Current: 47.320
Low
29.00
Averages
53.40
High
73.00
Current: 47.320
Low
29.00
Averages
53.40
High
73.00
About VSCO
Victoria's Secret & Co. is a specialty retailer of women's intimate and other apparel and beauty products marketed under the Victoria's Secret, PINK, and Adore Me brand names. The Company offers a range of products including bras, panties, lingerie, casual sleepwear, apparel, sport and swim, as well as prestige fragrances and body care. Victoria’s Secret brand offers bras, panties, lingerie, casual sleepwear, swim, lounge and sport, as well as fragrances and body care. PINK is a lifestyle brand for young women providing variety of collections and heritage pieces, including apparel, loungewear, activewear, bras, panties, accessories, beauty, and others. Adore Me is a direct-to-consumer lingerie and apparel brand that is focused on serving women of all sizes and budgets.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Victoria's Secret Under Investigation for Securities Fraud
- Financial Performance Decline: Victoria's Secret reported a 4.7% decline in unadjusted net income for Q4 2025, indicating pressure in market competition that could impact future profitability and investor confidence.
- Asset Impairment Loss: The company disclosed a $116.9 million charge in Q4 related to the impairment of certain long-lived tangible and intangible assets associated with Adore Me, representing a significant financial burden that may further weaken its financial position.
- Strategic Review Initiated: Victoria's Secret has initiated a strategic review of its non-core asset DailyLook, reflecting the company's efforts to optimize its asset portfolio and focus on core operations, aiming to enhance overall operational efficiency.
- Significant Stock Price Drop: Following the financial report, Victoria's Secret's stock price fell by $13.28, or 22.13%, over the next two trading sessions, indicating heightened market concerns about the company's future prospects, which may affect investor confidence and market performance.
See More
Victoria's Secret Under Investigation for Securities Fraud
- Declining Financial Performance: Victoria's Secret reported a 4.7% decline in unadjusted net income for Q4 2025, indicating pressure in market competition that could undermine investor confidence and affect future stock performance.
- Asset Impairment Loss: The company disclosed a $116.9 million charge related to the impairment of certain long-lived tangible and intangible assets associated with Adore Me, which could have long-term negative implications for the company's financial health.
- Strategic Review Initiated: Victoria's Secret has launched a strategic review of its non-core asset DailyLook, indicating a reassessment of its business portfolio aimed at optimizing resource allocation and enhancing overall operational efficiency.
- Stock Price Volatility: Following the financial report, Victoria's Secret's stock price fell by $13.28, or 22.13%, over two trading sessions, reflecting market concerns about the company's future prospects and potentially leading to further declines in investor confidence.
See More
Victoria's Secret Under Investigation for Securities Violations
- Financial Performance Decline: Victoria's Secret reported a 4.7% decline in unadjusted net income for Q4 2025, indicating significant pressure in market competition that could undermine investor confidence moving forward.
- Asset Impairment Charges: The company disclosed a $116.9 million charge for impairment related to its acquisition of Adore Me, a substantial financial burden that may weaken overall financial health and impact stock performance.
- Stock Price Volatility: Following the earnings report, shares of Victoria's Secret plummeted by over 22.1% the next day, reflecting strong market concerns regarding the company's financial condition and future outlook, potentially leading to further erosion of investor confidence.
- Legal Investigation Initiated: The Schall Law Firm is investigating potential securities law violations by Victoria's Secret, which could expose the company to legal liabilities and further damage its market reputation and shareholder rights.
See More
Victoria's Secret Under Investigation for Securities Fraud
- Financial Performance Decline: Victoria's Secret reported a 4.7% decline in unadjusted net income for Q4 2025, indicating pressure in market competition that could undermine investor confidence moving forward.
- Asset Impairment Loss: The company disclosed a $116.9 million charge in Q4 related to the impairment of certain long-lived tangible and intangible assets from Adore Me, which will directly impact financial health and shareholder value.
- Strategic Review Initiated: Victoria's Secret has initiated a strategic review of its non-core asset DailyLook, indicating a reassessment of its business portfolio aimed at optimizing resource allocation and enhancing profitability.
- Significant Stock Price Drop: Following the earnings report, Victoria's Secret's stock price fell by 22.13%, losing $13.28 per share over two trading sessions, reflecting strong market reaction to the company's financial condition and potentially leading to further declines in investor confidence.
See More
Updated Quant Ratings for Consumer Discretionary Stocks
- Top Rated Companies: Victoria's Secret & Co. (VSCO) achieves a quant rating of 4.81, earning a Strong Buy rating that reflects its robust fundamentals and investor confidence, likely attracting more capital inflow.
- Growth Potential: Aritzia (ATZAF) and LCI Industries (LCII) follow closely with quant ratings of 4.70 and 4.67, indicating ongoing improvements in growth and profitability that could drive their stock prices higher.
- Low Rated Companies: In stark contrast, Duolingo (DUOL) and Lucid Group (LCID) receive quant ratings of 1.04 and 1.06, respectively, categorized as Strong Sell, highlighting their weak fundamentals and potential decline in investor confidence.
- Market Insights: Overall, the updated quant ratings for consumer discretionary stocks provide investors with critical market insights, aiding in the identification of potential investment opportunities and risks to optimize portfolio allocation.
See More
House Committee Seeks Testimony from Epstein's Jail Guard
- Testimony Request: House Oversight Committee Chair James Comer has called for prison guard Tova Noel to testify on March 26, as she allegedly Googled Epstein minutes before his death, potentially providing crucial insights for the investigation.
- Investigation Context: Epstein was arrested in July 2019 on federal child sex trafficking charges and died by suicide weeks later in a New York federal jail; Noel was accused of failing to conduct routine checks and falsifying records, although charges were ultimately dropped.
- Impact of Transparency Act: Since the passage of the Epstein Files Transparency Act, the Department of Justice has released millions of documents related to Epstein, but failed to meet the deadline for full disclosure, leading to criticism over its handling of sensitive information.
- Political Figures Testimony: The committee has subpoenaed high-profile individuals like Bill and Hillary Clinton, all of whom have denied involvement in Epstein's illegal activities, highlighting the case's significant implications for the political landscape.
See More
Victoria's Secret Under Investigation for Securities Fraud
- Financial Performance Decline: Victoria's Secret reported a 4.7% decline in unadjusted net income for Q4 2025, indicating pressure in market competition that could impact future profitability and investor confidence.
- Asset Impairment Loss: The company disclosed a $116.9 million charge in Q4 related to the impairment of certain long-lived tangible and intangible assets associated with Adore Me, representing a significant financial burden that may further weaken its financial position.
- Strategic Review Initiated: Victoria's Secret has initiated a strategic review of its non-core asset DailyLook, reflecting the company's efforts to optimize its asset portfolio and focus on core operations, aiming to enhance overall operational efficiency.
- Significant Stock Price Drop: Following the financial report, Victoria's Secret's stock price fell by $13.28, or 22.13%, over the next two trading sessions, indicating heightened market concerns about the company's future prospects, which may affect investor confidence and market performance.
See More
Victoria's Secret Under Investigation for Securities Fraud
- Declining Financial Performance: Victoria's Secret reported a 4.7% decline in unadjusted net income for Q4 2025, indicating pressure in market competition that could undermine investor confidence and affect future stock performance.
- Asset Impairment Loss: The company disclosed a $116.9 million charge related to the impairment of certain long-lived tangible and intangible assets associated with Adore Me, which could have long-term negative implications for the company's financial health.
- Strategic Review Initiated: Victoria's Secret has launched a strategic review of its non-core asset DailyLook, indicating a reassessment of its business portfolio aimed at optimizing resource allocation and enhancing overall operational efficiency.
- Stock Price Volatility: Following the financial report, Victoria's Secret's stock price fell by $13.28, or 22.13%, over two trading sessions, reflecting market concerns about the company's future prospects and potentially leading to further declines in investor confidence.
See More
Victoria's Secret Under Investigation for Securities Violations
- Financial Performance Decline: Victoria's Secret reported a 4.7% decline in unadjusted net income for Q4 2025, indicating significant pressure in market competition that could undermine investor confidence moving forward.
- Asset Impairment Charges: The company disclosed a $116.9 million charge for impairment related to its acquisition of Adore Me, a substantial financial burden that may weaken overall financial health and impact stock performance.
- Stock Price Volatility: Following the earnings report, shares of Victoria's Secret plummeted by over 22.1% the next day, reflecting strong market concerns regarding the company's financial condition and future outlook, potentially leading to further erosion of investor confidence.
- Legal Investigation Initiated: The Schall Law Firm is investigating potential securities law violations by Victoria's Secret, which could expose the company to legal liabilities and further damage its market reputation and shareholder rights.
See More
Victoria's Secret Under Investigation for Securities Fraud
- Financial Performance Decline: Victoria's Secret reported a 4.7% decline in unadjusted net income for Q4 2025, indicating pressure in market competition that could undermine investor confidence moving forward.
- Asset Impairment Loss: The company disclosed a $116.9 million charge in Q4 related to the impairment of certain long-lived tangible and intangible assets from Adore Me, which will directly impact financial health and shareholder value.
- Strategic Review Initiated: Victoria's Secret has initiated a strategic review of its non-core asset DailyLook, indicating a reassessment of its business portfolio aimed at optimizing resource allocation and enhancing profitability.
- Significant Stock Price Drop: Following the earnings report, Victoria's Secret's stock price fell by 22.13%, losing $13.28 per share over two trading sessions, reflecting strong market reaction to the company's financial condition and potentially leading to further declines in investor confidence.
See More
Updated Quant Ratings for Consumer Discretionary Stocks
- Top Rated Companies: Victoria's Secret & Co. (VSCO) achieves a quant rating of 4.81, earning a Strong Buy rating that reflects its robust fundamentals and investor confidence, likely attracting more capital inflow.
- Growth Potential: Aritzia (ATZAF) and LCI Industries (LCII) follow closely with quant ratings of 4.70 and 4.67, indicating ongoing improvements in growth and profitability that could drive their stock prices higher.
- Low Rated Companies: In stark contrast, Duolingo (DUOL) and Lucid Group (LCID) receive quant ratings of 1.04 and 1.06, respectively, categorized as Strong Sell, highlighting their weak fundamentals and potential decline in investor confidence.
- Market Insights: Overall, the updated quant ratings for consumer discretionary stocks provide investors with critical market insights, aiding in the identification of potential investment opportunities and risks to optimize portfolio allocation.
See More
House Committee Seeks Testimony from Epstein's Jail Guard
- Testimony Request: House Oversight Committee Chair James Comer has called for prison guard Tova Noel to testify on March 26, as she allegedly Googled Epstein minutes before his death, potentially providing crucial insights for the investigation.
- Investigation Context: Epstein was arrested in July 2019 on federal child sex trafficking charges and died by suicide weeks later in a New York federal jail; Noel was accused of failing to conduct routine checks and falsifying records, although charges were ultimately dropped.
- Impact of Transparency Act: Since the passage of the Epstein Files Transparency Act, the Department of Justice has released millions of documents related to Epstein, but failed to meet the deadline for full disclosure, leading to criticism over its handling of sensitive information.
- Political Figures Testimony: The committee has subpoenaed high-profile individuals like Bill and Hillary Clinton, all of whom have denied involvement in Epstein's illegal activities, highlighting the case's significant implications for the political landscape.
See More
