urban-gro Changes Name to Flash Sports & Media, New Ticker FLZH
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 12 2026
0mins
urban-gro (UGRO) shareholders approved the company's name change to Flash Sports & Media. The company also announced that its common stock is expected to begin trading under the new ticker symbol "FLZH" on The Nasdaq Stock Market, subject to Nasdaq's processing and effectiveness. The company said, "The new corporate name reflects the next chapter for the Company as a global sports and media platform focused on the creation, production, commercialization, and monetization of live sports properties, media rights, sponsorships, branded content, and fan engagement opportunities." Following the Company's previously announced business combination with Flash Sports & Media and the integration of Innovative Production Group FZ, the Company no longer operates in its legacy markets and is now focused exclusively on building its sports, media, and experiential platform.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy UGRO?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on UGRO
About UGRO
Flash Sports & Media Holdings, Inc., formerly urban-gro, Inc., is a global sport, media, and experiential platform. The Company is focused on the creation, production, commercialization, and monetization of live events, sports properties, original content, media rights, sponsorships, and branded fan experiences. The Company operates across multiple sports and entertainment verticals, combining proprietary intellectual property, strategic partnerships, and experiential activations to engage global audiences and deliver measurable value for brands, sponsors, and media partners. It owns the content and controls the distribution, a combination few in cricket media hold, capturing the full value chain that licensing-led players give away. Its anchor asset is the commercial and media rights to the Lanka Premier League, with Star Sports as broadcaster and Innovative Production Group FZ, LLC (IPG) integrated as Flash's in-house rights, league-management, and production engine.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Malaysia T20 League Set to Launch in September-October 2026
- League Launch: The Malaysia T20 League (MT20) is set to debut in September-October 2026, aiming to establish Malaysia as a premier destination for international T20 cricket in Southeast Asia, expected to attract global audiences and investors.
- Business Model Development: Developed through Flash Sports & Media's subsidiary Innovative Production Group FZ, LLC in partnership with the Malaysian Cricket Association, the league will adopt a franchise model encompassing diverse revenue streams including global media rights, sponsorship sales, and merchandise licensing.
- International Player Participation: MT20 aims to attract leading international cricketers from major cricketing nations such as India, England, and Australia, which is expected to enhance the competitive level of the league and its appeal to audiences, thereby promoting the internationalization of cricket in Malaysia.
- Significant Market Potential: With over 700 million people in Southeast Asia, the launch of MT20 will leverage this market's growth potential, as Flash Sports & Media seeks to build long-term commercial value and brand influence through the league.
See More
urban-gro Changes Name to Flash Sports & Media, Inc.
- Name Change: At a special shareholder meeting, urban-gro, Inc. received approval to change its name to Flash Sports & Media, Inc., marking a significant milestone in the company's transformation into a global sports and media platform.
- New Ticker Symbol: The company expects to begin trading on Nasdaq under the new ticker symbol 'FLZH', which is anticipated to enhance market visibility and attract more investor interest in its new business direction.
- Shift in Business Focus: The company has ceased operations in its legacy markets and is now concentrating on the creation, production, and commercialization of live sports events and media rights, which is expected to provide long-term growth opportunities.
- Strategic Vision: CEO Bradley Nattrass stated that the new name and ticker symbol better reflect the company's current status and future direction, emphasizing the potential for participation in the growing global sports and media ecosystem.
See More
LPL Season 6 Player Auction Scheduled for June 1, 2026
- Auction Date Set: The LPL Season 6 Player Auction is scheduled for June 1, 2026, at 5:00 AM EDT, which will establish the squad compositions for the five confirmed franchises ahead of the tournament in July and August 2026, significantly impacting team strategies.
- Global Participation Opportunity: Fans and investors can follow the auction live via the LPL website, receiving real-time updates on squad announcements, event schedules, and on-ground activations, thereby enhancing global visibility and engagement for the tournament.
- Strategic Partnership Context: urban-gro's involvement through its subsidiary Innovative Production Group FZ, LLC as the official event rights holder signifies a critical positioning in the sports, media, and experiential platform, which is expected to drive future revenue growth through enhanced sponsorship and media opportunities.
- Industry Impact: T20 cricket, recognized for its high engagement, boasts an estimated fan base of 2.5 billion, with previous LPL seasons generating local economic impacts estimated between $25 million and $30 million, underscoring the tournament's significance in the regional economy.
See More
Lanka Premier League Season 6 Franchise Lineup Finalized
- Ownership Changes: The Kandy Royals franchise is expected to be owned by U.S. investors Sandhya Ajjarapu and Kavya Ajjarapu, set to participate in the league scheduled for July and August 2026, reflecting international investor confidence in the Sri Lankan cricket market.
- New Franchise Acquisition: The SC Jaffna Kings will come under the ownership of Sports Commune FZC, led by Manjot Kalra and Mayank Goel, enhancing the league's competitiveness and appeal ahead of the new season.
- Colombo Kaps Leadership Transition: Witness Sports Alliance LLC will take over the Colombo Kaps, with leaders Saranyan Palaniswamy and K.C. Shyam Kangayan bringing new strategic direction to elevate the team's market position within the league.
- Diverse Investment Background: The Dambulla Sixers and Galle Gallants are owned by Desilva Holdings and Gallant Sports and Media LLC, respectively, with the former focusing on sustainable growth and the latter on media partnerships and commercial expansion, showcasing the diversity and innovation in each team's business model.
See More
urban-gro Engages in Lanka Premier League Season 6
- Foreign Player Registration Timeline: Sri Lanka Cricket has confirmed that the foreign player registration for LPL Season 6 will open on May 8, 2026, and close on May 18, providing urban-gro's subsidiary IPG with a clear operational timeline for participation.
- Tournament Schedule: Scheduled for July and August 2026, LPL Season 6 will enhance urban-gro's commercial exposure in the sports and media sectors, particularly through existing arrangements with IPG, marking a significant operational milestone post-integration.
- Confirmed Venues: Matches will be held at four international venues: SSC and RPICS in Colombo, PICS in Pallekele, and RDICS in Dambulla, which are expected to enhance the tournament's visibility and commercial value.
- Industry Context: With an estimated global fan base of 2.5 billion for T20 cricket, and previous LPL seasons generating local economic impacts of $25-30 million, urban-gro's potential revenue from this engagement could align with broader industry metrics, although actual results may vary significantly.
See More
urban-gro's Strategic Transition and Nasdaq Compliance Update
- Strategic Transformation: urban-gro has successfully transitioned into a diversified sports, media, and experiential marketing platform through its merger with Flash, aiming to leverage broader long-term opportunities and enhance revenue streams.
- Restored Nasdaq Compliance: The company has regained compliance with all Nasdaq listing rules, including minimum stockholders' equity and minimum bid price, ensuring future market stability and investor confidence.
- LPL Season 6 Operations: Sri Lanka Cricket has confirmed that LPL Season 6 will take place from July 10 to August 5, 2026, with urban-gro participating as the event rights holder through IPG, which is expected to generate significant media and sponsorship revenue.
- Olympic Cricket Opportunities: Cricket has been confirmed as a new sport for the 2028 Los Angeles Olympic Games, which is anticipated to increase awareness of the sport in the U.S. market, providing new growth potential for the company's commercialization efforts.
See More
Malaysia T20 League Set to Launch in September-October 2026
- League Launch: The Malaysia T20 League (MT20) is set to debut in September-October 2026, aiming to establish Malaysia as a premier destination for international T20 cricket in Southeast Asia, expected to attract global audiences and investors.
- Business Model Development: Developed through Flash Sports & Media's subsidiary Innovative Production Group FZ, LLC in partnership with the Malaysian Cricket Association, the league will adopt a franchise model encompassing diverse revenue streams including global media rights, sponsorship sales, and merchandise licensing.
- International Player Participation: MT20 aims to attract leading international cricketers from major cricketing nations such as India, England, and Australia, which is expected to enhance the competitive level of the league and its appeal to audiences, thereby promoting the internationalization of cricket in Malaysia.
- Significant Market Potential: With over 700 million people in Southeast Asia, the launch of MT20 will leverage this market's growth potential, as Flash Sports & Media seeks to build long-term commercial value and brand influence through the league.
See More
urban-gro Changes Name to Flash Sports & Media, Inc.
- Name Change: At a special shareholder meeting, urban-gro, Inc. received approval to change its name to Flash Sports & Media, Inc., marking a significant milestone in the company's transformation into a global sports and media platform.
- New Ticker Symbol: The company expects to begin trading on Nasdaq under the new ticker symbol 'FLZH', which is anticipated to enhance market visibility and attract more investor interest in its new business direction.
- Shift in Business Focus: The company has ceased operations in its legacy markets and is now concentrating on the creation, production, and commercialization of live sports events and media rights, which is expected to provide long-term growth opportunities.
- Strategic Vision: CEO Bradley Nattrass stated that the new name and ticker symbol better reflect the company's current status and future direction, emphasizing the potential for participation in the growing global sports and media ecosystem.
See More
LPL Season 6 Player Auction Scheduled for June 1, 2026
- Auction Date Set: The LPL Season 6 Player Auction is scheduled for June 1, 2026, at 5:00 AM EDT, which will establish the squad compositions for the five confirmed franchises ahead of the tournament in July and August 2026, significantly impacting team strategies.
- Global Participation Opportunity: Fans and investors can follow the auction live via the LPL website, receiving real-time updates on squad announcements, event schedules, and on-ground activations, thereby enhancing global visibility and engagement for the tournament.
- Strategic Partnership Context: urban-gro's involvement through its subsidiary Innovative Production Group FZ, LLC as the official event rights holder signifies a critical positioning in the sports, media, and experiential platform, which is expected to drive future revenue growth through enhanced sponsorship and media opportunities.
- Industry Impact: T20 cricket, recognized for its high engagement, boasts an estimated fan base of 2.5 billion, with previous LPL seasons generating local economic impacts estimated between $25 million and $30 million, underscoring the tournament's significance in the regional economy.
See More
Lanka Premier League Season 6 Franchise Lineup Finalized
- Ownership Changes: The Kandy Royals franchise is expected to be owned by U.S. investors Sandhya Ajjarapu and Kavya Ajjarapu, set to participate in the league scheduled for July and August 2026, reflecting international investor confidence in the Sri Lankan cricket market.
- New Franchise Acquisition: The SC Jaffna Kings will come under the ownership of Sports Commune FZC, led by Manjot Kalra and Mayank Goel, enhancing the league's competitiveness and appeal ahead of the new season.
- Colombo Kaps Leadership Transition: Witness Sports Alliance LLC will take over the Colombo Kaps, with leaders Saranyan Palaniswamy and K.C. Shyam Kangayan bringing new strategic direction to elevate the team's market position within the league.
- Diverse Investment Background: The Dambulla Sixers and Galle Gallants are owned by Desilva Holdings and Gallant Sports and Media LLC, respectively, with the former focusing on sustainable growth and the latter on media partnerships and commercial expansion, showcasing the diversity and innovation in each team's business model.
See More
urban-gro Engages in Lanka Premier League Season 6
- Foreign Player Registration Timeline: Sri Lanka Cricket has confirmed that the foreign player registration for LPL Season 6 will open on May 8, 2026, and close on May 18, providing urban-gro's subsidiary IPG with a clear operational timeline for participation.
- Tournament Schedule: Scheduled for July and August 2026, LPL Season 6 will enhance urban-gro's commercial exposure in the sports and media sectors, particularly through existing arrangements with IPG, marking a significant operational milestone post-integration.
- Confirmed Venues: Matches will be held at four international venues: SSC and RPICS in Colombo, PICS in Pallekele, and RDICS in Dambulla, which are expected to enhance the tournament's visibility and commercial value.
- Industry Context: With an estimated global fan base of 2.5 billion for T20 cricket, and previous LPL seasons generating local economic impacts of $25-30 million, urban-gro's potential revenue from this engagement could align with broader industry metrics, although actual results may vary significantly.
See More
urban-gro's Strategic Transition and Nasdaq Compliance Update
- Strategic Transformation: urban-gro has successfully transitioned into a diversified sports, media, and experiential marketing platform through its merger with Flash, aiming to leverage broader long-term opportunities and enhance revenue streams.
- Restored Nasdaq Compliance: The company has regained compliance with all Nasdaq listing rules, including minimum stockholders' equity and minimum bid price, ensuring future market stability and investor confidence.
- LPL Season 6 Operations: Sri Lanka Cricket has confirmed that LPL Season 6 will take place from July 10 to August 5, 2026, with urban-gro participating as the event rights holder through IPG, which is expected to generate significant media and sponsorship revenue.
- Olympic Cricket Opportunities: Cricket has been confirmed as a new sport for the 2028 Los Angeles Olympic Games, which is anticipated to increase awareness of the sport in the U.S. market, providing new growth potential for the company's commercialization efforts.
See More
