UFC Global Viewership Increases to 34M
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 26 2026
0mins
Following Paramount+'s (PSKY) recent announcement that UFC Freedom 250 reached 17M total viewers on the platform across the U.S. and Latin America, UFC (TKO) announced that viewership in additional countries, including Australia, China, India, South Korea, New Zealand, and the U.K., has doubled the reported audience and increased total global viewership to an estimated 34M people.
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Analyst Views on TKO
Wall Street analysts forecast TKO stock price to rise
12 Analyst Rating
11 Buy
1 Hold
0 Sell
Strong Buy
Current: 192.300
Low
210.00
Averages
229.42
High
251.00
Current: 192.300
Low
210.00
Averages
229.42
High
251.00
About TKO
TKO Group Holdings, Inc. is a sports and entertainment company. It owns properties including Ultimate Fighting Championship (UFC), a mixed martial arts organization; World Wrestling Entertainment, LLC (WWE), a sports entertainment; and Professional Bull Riders (PBR), a bull riding organization. It also services and partners with sports rights holders through IMG, a global sports marketing agency, and On Location, an experiential hospitality. Its segments include UFC, WWE and IMG. The UFC segment reflects the business operations of UFC, which consists of media rights fees associated with the distribution of its programming content; ticket sales and site fees associated with the business's global live events; partnerships and marketing, and consumer product licensing agreements of UFC-branded products. The WWE segment reflects the business operations of WWE. The IMG segment includes the IMG business and On Location. IMG business is an independent global distributor of sports programming.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Funding and Expansion: Recently, PLL raised $100 million in a Series E funding round, which will be used for league expansion; Rabil hopes to leverage exposure from the 2028 Los Angeles Summer Olympics to further elevate the visibility and appeal of lacrosse.
- Surging Market Demand: As valuations for traditional sports leagues like the NFL and NBA soar, the demand for owning sports teams has skyrocketed, prompting PLL to demonstrate its potential to achieve team valuations in the hundreds of millions or even close to a billion dollars.
- Strategic Partnership Potential: Rabil indicated that if a large private equity fund or strategic company like TKO Group expresses interest in acquiring PLL, the league would be open to discussions, reflecting PLL's willingness to explore partnerships that could provide additional resources and support for future growth.
See More
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- Expansion Plans: Rabil revealed that over the next decade, the PLL intends to expand from 8 to as many as 16 teams, leveraging the upcoming 2028 Los Angeles Summer Olympics to boost the league's visibility and popularity.
- Funding Support: The PLL recently raised $100 million in a Series E funding round, which will be used for league expansion and marketing efforts, with Rabil hoping to enhance appeal to new investors through this capital influx.
- Growing Market Demand: As demand for sports team ownership surges, the PLL seeks to elevate its status in the emerging sports market by collaborating with private equity firms or strategic companies, aiming for higher team valuations in the competitive landscape.
See More
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- Record Ticket Revenue: The event attracted a sold-out crowd of 18,102, setting a record with AUD $14.4 million in ticket sales, making it the highest-grossing indoor event in Australian history, surpassing the previous record held by UFC 312, thereby enhancing UFC's brand presence in Australia.
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- Employment and Tax Contributions: UFC 325 supported over 340 local jobs and contributed AUD $16.5 million in salaries, while the Goods and Services Tax generated approximately AUD $1.3 million from ticket sales, providing essential funding for public services across Australian states.
See More
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- Social Media Impact: WWE Night of Champions generated 186.8 million social video views, with 74.2 million views related to Sami Zayn's championship victory, significantly enhancing brand visibility and attracting global audience engagement.
- UFC's Return: UFC FIGHT NIGHT in Baku drew over 10,500 fans, with approximately 40% of ticket sales coming from outside Azerbaijan, representing attendees from 72 countries, showcasing UFC's strong international appeal.
- Economic and Cultural Impact: These events exemplify TKO's partnerships with local governments and private sectors, promoting economic and cultural development in host communities while delivering compelling live experiences, thereby solidifying TKO's position in the global market.
See More
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- Completion of Repurchase: TKO Group has completed its accelerated share repurchase agreement with Morgan Stanley, amounting to $800 million, marking a significant step in the company's capital return program and reflecting confidence in its future business outlook.
- Total Shares Repurchased: The company repurchased a total of 4,167,298 shares of Class A common stock, with an initial delivery of 3,136,179 shares and a final settlement of 1,031,119 shares, thereby enhancing long-term value for shareholders.
- Ongoing Capital Deployment: TKO has also initiated a 10b5-1 trading plan to repurchase up to $200 million of its Class A common stock, demonstrating a disciplined approach to capital management aimed at increasing shareholder returns.
- Market Impact and Outlook: This repurchase not only boosts market confidence in TKO but also helps optimize its capital structure, which is expected to have a positive impact on the company's future stock performance.
See More
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- New Sponsorship Partnership: The Arizona Ridge Riders have entered into a multi-year partnership with Energy Transfer, becoming an official partner and sponsor of the annual training camp, aimed at enhancing the team's brand visibility and community engagement.
- Youth Development Initiative: This partnership includes the inaugural Youth Rider Clinic, expected to attract around 20 young riders for professional instruction and mentorship, aiming to cultivate the next generation of Western sports athletes.
- Brand Exposure Opportunity: Energy Transfer will receive prominent branding on the back of team jerseys throughout the PBR season, enhancing its visibility and influence within the local community.
- Commitment to Community Engagement: The General Manager of the Arizona Ridge Riders emphasized that success hinges on investing in young athletes and supporting local communities, with this partnership poised to create a positive impact and promote the future of Western sports.
See More
