Should I Buy TKO? TKO 2026 Analysis

Should You Buy TKO Group Holdings Inc (TKO) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Buy

Latest Price

196.730

1 Day change

0.95%

52 Week Range

218.110

Analysis Updated At

2026/01/26

Based on the investor's long-term strategy, beginner level, and available investment range, TKO Group Holdings Inc appears to be a good buy. The stock has strong long-term growth potential supported by positive analyst sentiment, increasing sponsorships, live events, and a favorable financial trajectory. Despite some insider selling, hedge fund buying and analyst price target increases indicate confidence in the stock's future performance.

Technical Analysis

The MACD is below 0 and negatively contracting, indicating a bearish momentum. RSI is neutral at 51.558, and moving averages are converging, showing no clear trend. The stock is trading near its pivot level of 204.664, with resistance at 210.818 and support at 198.51.

Options Data

Bullish

Open Interest Put-Call Ratio

Bearish

Option Volume Put-Call Ratio

Technical Summary

Sell

Buy

Positive Catalysts

Hedge funds are significantly increasing their positions, with a 966.71% rise in buying over the last quarter.
Analysts have consistently raised price targets, with the highest target at $
Positive outlook on sponsorships, live events, and UFC/WWE renewals.
Strong gross margin and EPS growth in Q3 2025.

Neutral/Negative Catalysts

Insiders are selling, with a 1311.91% increase in selling activity over the last month.
Recent financials show a revenue drop of -27.31% YoY in Q3
Stock could face short-term volatility due to its recent rally.

Financial Performance

In Q3 2025, revenue dropped by -27.31% YoY to $1.12 billion. However, net income increased by 77.23% YoY to $41.01 million, EPS rose by 67.86% YoY to 0.47, and gross margin improved by 83.00% YoY to 49.21%. These metrics indicate improving profitability despite declining revenue.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts are overwhelmingly positive on TKO, with multiple firms raising price targets recently. The highest target is $251, and the lowest is $210. Analysts highlight strong growth potential from sponsorships, live events, and media rights agreements.

14 Analyst Rating

Wall Street analysts forecast TKO stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for TKO is 225.79 USD with a low forecast of 210 USD and a high forecast of 250 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

13 Buy

1 Hold

0 Sell

Strong Buy

Current: 194.880

Low

210

Averages

225.79

High

250

Current: 194.880

Low

210

Averages

225.79

High

250

JPMorgan

David Karnovsky

Overweight

maintain

$220 -> $225

AI Analysis

2026-01-21

Reason

JPMorgan

David Karnovsky

Price Target

$220 -> $225

AI Analysis

2026-01-21

maintain

Overweight

Reason

JPMorgan analyst David Karnovsky raised the firm's price target on TKO Group to $225 from $220 and keeps an Overweight rating on the shares. The firm updated the company's model ahead of the Q4 report. The analyst continues to see potential for long-term compounded free cash flow growth at TKO.

Susquehanna

Joseph Stauff

Positive

maintain

$230 -> $251

2026-01-19

Reason

Susquehanna

Joseph Stauff

Price Target

$230 -> $251

2026-01-19

maintain

Positive

Reason

Susquehanna analyst Joseph Stauff raised the firm's price target on TKO Group to $251 from $230 and keeps a Positive rating on the shares. The firm sees upside to the company's 2026 earnings estimates from more sponsorships and live events recalibrating toward locations with site-fee incentives and cross-marketing events. Susquehanna thinks sponsorships and live events the most important value drivers for TKO shares.

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TKO Should I Buy

TKO Should I Buy

Should You Buy TKO Group Holdings Inc (TKO) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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