Uber Launches Ride-Hailing Service in Macau
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1h ago
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Should l Buy UBER?
Source: seekingalpha
- Market Re-entry: Uber launched its ride-hailing service in Macau on February 3, 2026, marking its first entry into a new Asian market since exiting China in 2016, indicating a strategic revival in the Asia-Pacific region.
- Multilingual Service: The new service allows users to book and pay for taxis in multiple languages via the app, aiming to enhance user experience and attract more international tourists, especially amid the recovery of the tourism sector.
- Driver Recruitment Incentives: Uber is actively recruiting drivers in Macau, offering a welcome bonus of MOP500 (approximately $61.8) for the first completed trip, which aims to quickly expand its driver network to meet market demand.
- Addressing Taxi Shortages: The relaunch aims to tackle the taxi shortages arising from tourism growth in Macau, with Uber seeking to improve local transportation conditions and enhance its competitive position in the market.
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Analyst Views on UBER
Wall Street analysts forecast UBER stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for UBER is 114.67 USD with a low forecast of 73.00 USD and a high forecast of 150.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
31 Analyst Rating
27 Buy
3 Hold
1 Sell
Strong Buy
Current: 80.050
Low
73.00
Averages
114.67
High
150.00
Current: 80.050
Low
73.00
Averages
114.67
High
150.00
About UBER
Uber Technologies, Inc. operates a technology platform that uses network and technology to power movement from point A to point B. It develops and operates technology applications supporting a variety of offerings on its platform (platform(s)). Its segments include Mobility, Delivery and Freight. Mobility products connect consumers with drivers who provide rides in a variety of vehicles, such as cars, auto rickshaws, motorbikes, minibuses, or taxis. Delivery offerings allow consumers to search for and discover local restaurants, order a meal, and either pick-up at the restaurant or have the meal delivered. In certain markets, the Delivery segment provides offerings for grocery, alcohol, and convenience store delivery as well as select other goods. The Freight segment connects carriers with shippers on its platform, and gives carriers upfront, pricing and the ability to book a shipment. The Freight segment also includes transportation management and other logistics service offerings.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Market Re-entry: Uber launched its ride-hailing service in Macau on February 3, 2026, marking its first entry into a new Asian market since exiting China in 2016, indicating a strategic revival in the Asia-Pacific region.
- Multilingual Service: The new service allows users to book and pay for taxis in multiple languages via the app, aiming to enhance user experience and attract more international tourists, especially amid the recovery of the tourism sector.
- Driver Recruitment Incentives: Uber is actively recruiting drivers in Macau, offering a welcome bonus of MOP500 (approximately $61.8) for the first completed trip, which aims to quickly expand its driver network to meet market demand.
- Addressing Taxi Shortages: The relaunch aims to tackle the taxi shortages arising from tourism growth in Macau, with Uber seeking to improve local transportation conditions and enhance its competitive position in the market.
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