TryHard Holdings and STAR PARTY Form Cooperation to Invest 90 Million Yen in Japan
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1h ago
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Source: Globenewswire
- Memorandum of Cooperation: TryHard Holdings and STAR PARTY HK LIMITED have signed a Memorandum of Cooperation, marking the first step towards developing the 'Star Party' brand in Japan, with plans to establish a joint venture for localized operations.
- Joint Venture Establishment: The joint venture's registered capital is tentatively set at 90 million yen, with STAR PARTY contributing RMB 7.5 million and TryHard also contributing RMB 7.5 million, holding 65% and 35% equity respectively, ensuring strategic positioning in the Japanese market.
- Resource Integration and Synergy: The joint venture will leverage both parties' strengths in branding, resources, management, and supply chain to support the long-term development of the 'Star Party' brand in Japan, enhancing market competitiveness and brand value.
- Framework for Future Negotiations: The MoC establishes a foundation for further negotiations on joint venture structure, governance, and profit-sharing, indicating a shared strategic intent despite being a non-binding agreement at this stage.
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About THH
TryHard Holdings Ltd is mainly involved in event curation, consulting and management services, sub-leasing of entertainment venues, and ownership and operation of restaurants. Event Curation combines art, music, and technology to create unforgettable experiences. The Company plans and produces highly customized events, including interactive trade shows, music festivals, live concerts, theme parties, and more. Consulting and management services leverage data-driven insights to optimize venue operations and increase customer satisfaction. The Company offers comprehensive support, including strategic planning, operations management, and marketing solutions. The Company also offers subleasing of entertainment venues with customized programming and marketing support. The Company also owns and operates restaurants, bars, and eateries.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
