TruGolf (NASDAQ: TRUG) to Showcase New Technologies and AI Coach at 2026 PGA Show
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 13 2026
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Source: Newsfilter
- Event Participation: TruGolf will participate in the 2026 PGA Show from January 20-23 in Orlando, Florida, showcasing its latest golf simulator and commercial range technologies, which is expected to generate significant customer interest.
- Innovative Product: TruGolf RANGE allows seven players to practice simultaneously on a single screen, offering advanced analytics like slow-motion replay and ball flight data, aimed at enhancing customer experience and driving revenue growth for facilities.
- AI Coaching Feature: The newly introduced TruGolf AI Coach analyzes player shot data to provide easy-to-follow improvement insights, helping golfers translate data into actionable enhancements more quickly, thereby increasing the product's market competitiveness.
- Share Repurchase Program: TruGolf announced the commencement of open market purchases of Class A common stock under SEC Rule 10b-18, reflecting the company's strong capital position and confidence in its long-term strategy, which is expected to further enhance shareholder value.
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Analyst Views on TRUG
About TRUG
TruGolf Holdings, Inc. is a golf technology company. The Company is engaged in creating indoor golf software and hardware and is focused on both the residential and commercial golf simulation industries. It designs, develops, manufactures and sells golf simulators for residential and commercial applications. It offers portable, professional, commercial and custom simulators. In addition to bundling its software with its simulators, it offers its E6 Connect and E6 Apex software as well as other gaming software on a standalone basis. Its indoor golf simulators include complete, permanent enclosures, including three high-speed cameras to capture ball flight with high accuracy. The Vista Series are portable indoor golf simulators. It offers commercial software and hardware solutions, working with its commercial customers to help design their facilities and find the right audio/video solutions for their customers. The Company also offers custom indoor golf simulation products.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
TruGolf Links Signs New Developer, Plans 70 Locations in Chicagoland
- Market Expansion Plan: TruGolf Links has signed a deal with local entrepreneur Sharif Ali to open 70 retail locations in the Chicagoland area, which is expected to significantly enhance the brand's visibility and influence in the market.
- Flagship Store Opening: Ali will establish a TruGolf Links flagship location in Tinley Park, driving rapid brand expansion in the Chicago area by recruiting franchisees and providing onsite support to meet the growing demand for golf.
- Community Engagement: With over a decade of experience in delivering data-driven solutions to small and mid-sized businesses, Ali's involvement will strengthen TruGolf Links' community ties and brand recognition in the local market.
- Diverse Experience Offerings: In addition to golf, TruGolf Links features various interactive sports and games, creating a safe and welcoming indoor environment that caters to diverse customer needs and further drives market penetration for the brand.
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TruGolf Holdings Inc. to Showcase New Technologies and AI Coach at 2026 PGA Show
- Event Participation: TruGolf will participate in the 2026 PGA Show from January 20-23, showcasing its latest golf simulator and commercial range technologies, which is expected to attract significant customer interest and drive sales growth.
- Innovative Product: TruGolf RANGE allows seven players to practice simultaneously on a single screen, offering advanced analytics like slow-motion replay and ball flight data, aimed at enhancing customer experience and promoting repeat play.
- AI Coaching Feature: The newly introduced TruGolf AI Coach will analyze players' shot data to provide easy-to-follow improvement insights, helping golfers enhance their skills more quickly and strengthening market competitiveness.
- Share Repurchase Program: TruGolf has commenced open market purchases of Class A common stock under SEC rules, reflecting the company's strong capital position and confidence in its long-term strategy, which is expected to enhance shareholder value.
Continue Reading