TrueCar Acquired by Fair Holdings for $227 Million, Refocusing on Profitability
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 21 2026
0mins
Source: PRnewswire
- Transaction Completion: TrueCar has completed its acquisition by Fair Holdings, Inc. for $227 million, marking its transition to a private entity with founder Scott Painter returning as CEO to enhance profitability.
- Strategic Partnerships: The deal involves strategic partners like PenFed Credit Union, Zurich North America, and AutoNation, aiming to integrate products and services to support TrueCar's long-term vision and improve consumer car-buying experiences.
- Profitability Focus: Painter emphasized a disciplined approach to achieving sustainable profits, with plans to deepen collaborations with over 11,500 dealers to drive sales growth and increase market share.
- Enhanced Digital Experience: TrueCar will leverage its technology platform to provide transparent pricing and a streamlined digital experience, while PenFed expands its direct auto-lending capabilities through TrueCar, offering faster approvals and guaranteed savings to its members.
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Analyst Views on TRUE
Wall Street analysts forecast TRUE stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for TRUE is 2.78 USD with a low forecast of 2.55 USD and a high forecast of 3.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
3 Analyst Rating
0 Buy
3 Hold
0 Sell
Hold
Current: 2.540
Low
2.55
Averages
2.78
High
3.00
Current: 2.540
Low
2.55
Averages
2.78
High
3.00
About TRUE
TrueCar, Inc. is an automotive digital marketplace that lets auto buyers and sellers connect to its nationwide network of Certified Dealers. The Company is developing a car-buying experience accessible to consumers on its TrueCar-branded Website and mobile applications as well as co-branded websites operated in partnership with over 250 brands and organizations such as Sam’s Club, AAA, and Navy Federal Credit Union. It simplifies the car-buying process for consumers by providing a personalized digital shopping experience that helps shoppers discover and compare vehicles with proprietary content and data-driven rankings; become informed on a vehicle’s fair market price; appraise the value of a vehicle they want to trade or sell; explore competitive financing solutions, and others. Its nationwide network of Certified Dealers extends across all 50 states and the District of Columbia and consists of both new car franchise dealers and independent dealers exclusively selling used vehicles.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
TrueCar Acquired by Fair Holdings for $227 Million, Refocusing on Profitability
- Transaction Completion: TrueCar has completed its acquisition by Fair Holdings, Inc. for $227 million, marking its transition to a private entity with founder Scott Painter returning as CEO to enhance profitability.
- Strategic Partnerships: The deal involves strategic partners like PenFed Credit Union, Zurich North America, and AutoNation, aiming to integrate products and services to support TrueCar's long-term vision and improve consumer car-buying experiences.
- Profitability Focus: Painter emphasized a disciplined approach to achieving sustainable profits, with plans to deepen collaborations with over 11,500 dealers to drive sales growth and increase market share.
- Enhanced Digital Experience: TrueCar will leverage its technology platform to provide transparent pricing and a streamlined digital experience, while PenFed expands its direct auto-lending capabilities through TrueCar, offering faster approvals and guaranteed savings to its members.
Continue Reading
TrueCar Acquired by Fair Holdings for $227 Million, Refocusing on Profitability
- Transaction Completion: TrueCar announced the completion of its acquisition by Fair Holdings, Inc. for $227 million, marking its transition to a private entity with founder Scott Painter returning as CEO to enhance profitability.
- Strategic Partnerships: The deal involves key partners like PenFed Credit Union and AutoNation, with PenFed expanding its direct auto-lending capabilities through TrueCar, offering faster approvals and transparent pricing, thereby strengthening TrueCar's market position.
- Long-Term Vision: TrueCar aims to build deep collaborative relationships with over 11,500 dealers to support its long-term strategy, focusing on enhancing the car-buying experience through technology while providing efficient sales support to dealers for mutual success.
- Industry Leader's Return: Scott Painter's return to TrueCar emphasizes a disciplined and focused operational approach aimed at achieving sustainable profitability and leveraging partnerships to expand market share and drive future growth.
Continue Reading