These stocks could have an edge with college football and the NFL starting back up
College Football Season and Betting Trends: The 2024 college football season kicks off with a matchup in Ireland, and betting volume is expected to reach record levels due to team realignments. The NFL season starts shortly after, generating significant interest among bettors amid various storylines.
Stock Market Implications for Sports Betting Companies: DraftKings and Electronic Arts are highlighted as key stocks to watch during the football season, with analysts optimistic about their growth potential. Other companies like Flutter Entertainment and Penn Entertainment are also positioning themselves to capitalize on the football season's impact on sports betting and related markets.
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- Earnings Announcement: Under Armour is set to announce its FQ3 earnings on February 6 before the market opens, with consensus EPS estimate at -$0.01 and revenue estimate at $1.31 billion, indicating ongoing challenges in profitability.
- Performance Expectations: Over the past two years, Under Armour has beaten EPS estimates 75% of the time and revenue estimates 63% of the time, yet recent EPS estimates have seen one upward revision and 21 downward revisions, reflecting a lack of confidence in its earnings potential.
- Revenue Estimate Fluctuations: In the last three months, revenue estimates have experienced two upward revisions and 19 downward revisions, suggesting a generally pessimistic outlook from analysts regarding Under Armour's future sales growth, which could impact investor sentiment.
- Executive Changes and Market Response: Under Armour has shuffled its C-suite and created a new design position, and while the stock has rallied due to increased institutional buying, the overall turnaround remains unclear, leading to cautious market sentiment about its future performance.
- Strategic Execution Progress: Under Armour's CEO Kevin Plank emphasized that the company is entering the next phase of its turnaround, having completed a 25% SKU reduction which significantly improved inventory levels, indicating substantial progress in execution and structure that enhances market competitiveness.
- Financial Performance Exceeds Expectations: Q3 revenue declined 5% to $1.3 billion, with North America down 10% but EMEA up 6%; the adjusted operating income outlook has been raised to $110 million, reflecting the company's efforts in cost control and execution consistency.
- Leadership Changes: Under Armour announced several strategic leadership changes, including Kara Trent as Chief Merchandising Officer, Adam Peake as President of the Americas, and Eric Liedtke as Chief Marketing Officer, aimed at driving business growth through product line simplification and enhancing emotional connections with the brand.
- Optimistic Future Outlook: The company updated its full-year revenue outlook to a decline of approximately 4%, improving from the previous 4%-5% decline expectation, showcasing management's confidence in future stability, particularly with ongoing growth in the EMEA region.
- Performance Exceeds Expectations: Under Armour reported Q3 2026 revenue of $1.327 billion, a 5% year-over-year decline, yet it surpassed analyst expectations of $1.313 billion, indicating resilience in challenging market conditions.
- Improved Adjusted EPS: While diluted loss per share was $1.01, the adjusted EPS came in at 9 cents, beating the expected loss of 2 cents, reflecting progress in cost control and operational efficiency.
- Diverse Regional Performance: North America revenue fell 10% to $757 million, while international revenue rose 3% to $577 million, with Latin America up 20%, highlighting varying performance and growth opportunities across global markets.
- Optimistic Future Outlook: Under Armour raised its adjusted EPS guidance for fiscal 2026 to 10-11 cents, exceeding market expectations, and projected revenue of approximately $4.96 billion, despite an overall expected decline of 4%, showcasing management's confidence in future growth.
- Under Armour's CEO Statement: The CEO of Under Armour believes that the most disruptive phase of their reset strategy is now behind them.
- Focus on Future Growth: The company is looking forward to focusing on future growth and stability after overcoming recent challenges.
Under Armour CEO's Perspective: The CEO of Under Armour expresses encouragement from the insights gained through the book "How Our Fall Order Book is Shaping Up in America."
Impact on Business Strategy: The book's findings are influencing Under Armour's business strategies and operations in the American market.

Business Recovery: Under Armour's CEO indicates that North American business is starting to recover, showing signs of improvement after a challenging period.
Quarterly Marketing Strategy: The company is focusing on marketing strategies for the upcoming quarter to enhance brand visibility and drive sales.
Resetting Expectations: Under Armour is working on resetting expectations following a period of decline, aiming to stabilize and grow its market presence.
Future Outlook: The CEO expresses optimism about the future, suggesting that the company is on the right path to recovery and growth in the competitive sportswear market.







