The Melania Movie Appears Headed for Box Office Failure: Implications for Amazon.
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 29 2026
0mins
Should l Buy AMZN?
Source: Barron's
- Streaming Wars Context: Investors have largely overlooked Amazon.com in the competitive landscape of streaming services.
- New Documentary Impact: The release of Amazon's documentary about Melania Trump is not expected to significantly alter this perception.
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Analyst Views on AMZN
Wall Street analysts forecast AMZN stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for AMZN is 294.69 USD with a low forecast of 250.00 USD and a high forecast of 340.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
47 Analyst Rating
46 Buy
1 Hold
0 Sell
Strong Buy
Current: 222.690
Low
250.00
Averages
294.69
High
340.00
Current: 222.690
Low
250.00
Averages
294.69
High
340.00
About AMZN
Amazon.com, Inc. provides a range of products and services to customers. The products offered through its stores include merchandise and content it has purchased for resale and products offered by third-party sellers. The Company’s segments include North America, International and Amazon Web Services (AWS). It serves consumers through its online and physical stores and focuses on selection, price, and convenience. Customers access its offerings through its websites, mobile apps, Alexa, devices, streaming, and physically visiting its stores. It also manufactures and sells electronic devices, including Kindle, Fire tablet, Fire TV, Echo, Ring, Blink, and eero, and develops and produces media content. It serves developers and enterprises of all sizes, including start-ups, government agencies, and academic institutions, through AWS, which offers a set of on-demand technology services, including compute, storage, database, analytics, and machine learning, and other services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Investor Confidence Shaken: Although Amazon enjoys strong demand across various sectors, the aggressive expansion plans have unsettled investors, leading to a decline in market confidence that could impact short-term stock performance.
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- Spending Risks Emerge: Despite bullish sentiment on AI stocks, concerns about cloud companies over-investing have intensified, particularly after Amazon announced a $200 billion capital expenditure plan for 2026 to meet AI demand, leading to a pre-market stock decline.
- AWS Strong Growth: Amazon Web Services (AWS) reported an annual revenue run rate of $142 billion in the recent quarter, with a 24% revenue growth rate, marking the strongest growth in 13 quarters and highlighting the business potential driven by AI.
- Diverse Revenue Streams: CEO Andy Jassy noted that customers are seeking AWS for both AI and non-AI projects, suggesting that even if AI demand slows, Amazon can still achieve growth through its non-AI initiatives, alleviating investor concerns.
- Rapid Return on Investment: Jassy emphasized that as new capacity is added, Amazon is able to monetize it quickly, indicating that the company is not solely reliant on AI demand, which boosts investor confidence in its upcoming spending plans.
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- Nasdaq Divergence: While the Nasdaq remains below key support levels, some AI-related stocks are reviving, indicating a potential rebound in tech stocks that may provide new investment opportunities for investors.
- Market Sentiment Improvement: The overall market sentiment is improving, as optimistic expectations for future economic growth may encourage more capital to flow into the stock market, thereby driving further increases in the overall market.
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- Capital Expenditure Plans: Amazon announced a $200 billion capital spending plan through 2026 to expand its infrastructure in response to growing AI needs, although this news caused a dip in stock price during pre-market trading, it underscores the company's confidence in future growth.
- Diverse Customer Demand: CEO Andy Jassy noted that customers are seeking AWS for both core and AI workloads, indicating that even if AI demand slows, Amazon can still achieve growth through non-AI projects, which should alleviate investor concerns.
- Rapid Return on Investment: Jassy emphasized that as the company adds new capacity, it is monetizing it immediately, providing reassurance to investors that Amazon can maintain stable financial performance even amid fluctuations in AI demand.
See More
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- Key Stock Performance: Stocks like JPMorgan, Apple, and Boeing are now in buy zones, reflecting their strong fundamentals and market demand, which may further propel their stock prices and enhance investor confidence.
- Nasdaq Divergence: While the Nasdaq remains below key support levels, certain AI stocks are reviving, suggesting a renewed interest in tech stocks that could lay the groundwork for future growth.
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