The Decline of Travel Agents Amid Technological Change
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 3 hours ago
0mins
Should l Buy EXPE?
Source: seekingalpha
- Employment Trends: According to Stripe Economics, the number of travel agents surged to about 340,000 between 1980 and 2000, but a structural downturn began in the early 1990s due to commission cuts, reducing employment to less than half its peak.
- Impact of Technology: The rise of internet platforms like Expedia and Travelocity enabled direct consumer bookings, eroding traditional agents' revenue streams, forcing many brick-and-mortar agencies to downsize or close, highlighting the profound impact of technological change on the industry.
- Recession Effects: The travel agency sector faced sharp contractions during economic downturns, particularly after 2001 and the global financial crisis, resulting in significant employment declines and demonstrating the industry's vulnerability to economic fluctuations.
- Shift to High-Value Services: Despite overall industry shrinkage, surviving agents adapted by focusing on high-value services and charging planning fees to wealthier clients, which helped maintain wage levels in line with broader private sector earnings, showcasing their ability to adapt to market changes.
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Analyst Views on EXPE
Wall Street analysts forecast EXPE stock price to rise
28 Analyst Rating
9 Buy
19 Hold
0 Sell
Moderate Buy
Current: 273.240
Low
220.00
Averages
284.79
High
360.00
Current: 273.240
Low
220.00
Averages
284.79
High
360.00
About EXPE
Expedia Group, Inc. is an online travel company. The Company’s segments include B2C, B2B, and trivago. The B2C segment provides a full range of travel and advertising services to its worldwide customers through a variety of consumer brands including: Expedia.com, Hotels.com, Vrbo, Orbitz, Travelocity, Wotif Group, ebookers, CheapTickets, Hotwire.com and CarRentals.com. The B2B segment fuels a wide range of travel and non-travel companies, including airlines, offline travel agents, online retailers, corporate travel management and financial institutions, who leverage travel technology and tap into its diverse supply to augment their offerings and market Expedia Group rates and availabilities to their travelers. Its trivago segment generates advertising revenue primarily from sending referrals to online travel companies and travel service providers from its hotel metasearch Websites. The trivago is its majority-owned hotel metasearch company, based in Dusseldorf, Germany.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Employment Trends: According to Stripe Economics, the number of travel agents surged to about 340,000 between 1980 and 2000, but a structural downturn began in the early 1990s due to commission cuts, reducing employment to less than half its peak.
- Impact of Technology: The rise of internet platforms like Expedia and Travelocity enabled direct consumer bookings, eroding traditional agents' revenue streams, forcing many brick-and-mortar agencies to downsize or close, highlighting the profound impact of technological change on the industry.
- Recession Effects: The travel agency sector faced sharp contractions during economic downturns, particularly after 2001 and the global financial crisis, resulting in significant employment declines and demonstrating the industry's vulnerability to economic fluctuations.
- Shift to High-Value Services: Despite overall industry shrinkage, surviving agents adapted by focusing on high-value services and charging planning fees to wealthier clients, which helped maintain wage levels in line with broader private sector earnings, showcasing their ability to adapt to market changes.
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- Replay Availability: The replay of the earnings call is expected to be available for approximately twelve months, ensuring that investors who cannot attend live can still access critical information, thereby improving accessibility and transparency.
- Company Background: Expedia Group is a leader in the global travel marketplace, dedicated to helping travelers explore the world through its brands and technology, showcasing its strong influence and market position in the travel industry.
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