The Apple Car’s Demise Is Both Good and Bad for EV Makers
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 28 2024
0mins
Should l Buy AAPL?
Source: Bloomberg
- Apple Abandons Car Project: Apple has decided to end its project of developing and designing its own car after a decade-long effort, with employees being reassigned to work on generative AI.
- Industry Impact: The decision by Apple to not enter the automaking industry has relieved competitors who were anticipating its entry and raised questions about margins in the market.
- Market Changes: Apple's delay in entering the market allowed other companies like Tesla to advance in electric vehicles, making it challenging for Apple to differentiate itself and maintain superior margins.
- Focus on AI: Apple's shift towards AI instead of car manufacturing is seen as a strategic move for long-term profit potential, with a need to invest more in AI technology to compete effectively.
- Future Presence: Despite abandoning the car project, Apple's technology is expected to remain influential in future vehicles, potentially without direct involvement in manufacturing.
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Analyst Views on AAPL
Wall Street analysts forecast AAPL stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for AAPL is 299.69 USD with a low forecast of 230.00 USD and a high forecast of 350.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
32 Analyst Rating
19 Buy
11 Hold
2 Sell
Moderate Buy
Current: 275.500
Low
230.00
Averages
299.69
High
350.00
Current: 275.500
Low
230.00
Averages
299.69
High
350.00
About AAPL
Apple Inc. designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. Its product categories include iPhone, Mac, iPad, and Wearables, Home and Accessories. Its software platforms include iOS, iPadOS, macOS, watchOS, visionOS, and tvOS. Its services include advertising, AppleCare, cloud services, digital content and payment services. The Company operates various platforms, including the App Store, that allow customers to discover and download applications and digital content, such as books, music, video, games and podcasts. It also offers digital content through subscription-based services, including Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and Apple TV+. Its products include iPhone 16 Pro, iPhone 16, iPhone 15, iPhone 14, iPhone SE, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, Mac Pro, iPad Pro, iPad Air, AirPods, AirPods Pro, AirPods Max, Apple TV, Apple Vision Pro and others.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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