Telus Confirms Data Breach Involving Nearly 1 Petabyte of Data
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 13 2026
0mins
Should l Buy TU?
Source: Yahoo Finance
- Data Breach Incident: Telus Digital confirmed it experienced a data breach after threat actors ShinyHunters claimed to have stolen nearly 1 petabyte of customer data over several months, which includes sensitive information related to its BPO operations and call records, potentially leading to severe impacts on customer trust and the company's reputation.
- Security Response Measures: Upon discovering unauthorized access to its systems, Telus stated it took immediate steps to address the incident and enhance system security, reflecting the company's commitment to cybersecurity, although further assessment of the potential fallout from customer data exposure is necessary.
- Customer Information Risks: The breach involves a wide range of customer information, which could lead to privacy violations and a trust crisis, affecting the company's position in the highly competitive telecom market, especially as customer data protection becomes increasingly scrutinized.
- Market Reaction: Despite facing security challenges, Telus's stock rating was upgraded by BofA from Neutral to Buy, indicating market confidence in its long-term business prospects; however, the data breach incident may negatively impact short-term stock performance.
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Analyst Views on TU
Wall Street analysts forecast TU stock price to rise
10 Analyst Rating
4 Buy
4 Hold
2 Sell
Hold
Current: 12.880
Low
13.71
Averages
14.96
High
18.04
Current: 12.880
Low
13.71
Averages
14.96
High
18.04
About TU
TELUS Corporation is a communications technology company serving customers through its suite of broadband services for consumers, businesses and the public sector. Its segments include TELUS technology solutions, TELUS digital experience and TELUS health. The TELUS technology solutions segment includes mobile technologies; data (which include Internet protocol; television; hosting, cloud-based services; and home and business security and automation); agriculture and consumer goods services (software, data management and data analytics-driven smart-food chain and consumer goods technologies); voice and other telecommunications services ; and equipment sales. The TELUS health segment includes healthcare services, software and technology solutions. The TELUS digital experience segment consists of digital customer experience and digital-enablement transformation solutions, including artificial intelligence and content management.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Real-Time Personalization: The assistant processes voice, images, and sensor data in real time to dynamically create personalized interfaces, ensuring a smoother user experience that increases customer loyalty and market competitiveness.
- Promotional Offers to Attract Users: New subscribers to SmartHome+ can save up to $125 on smart devices and receive a 50% discount on professional installation, lowering the entry barrier for users into the smart home market and promoting product adoption.
- Future Functionality Expansion: TELUS plans to launch internet management capabilities in the coming weeks, allowing users to monitor and optimize Wi-Fi performance through natural conversation, further enhancing the overall smart home experience and user satisfaction.
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TELUS Launches World's First Smart Home AI Assistant
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- Device Compatibility: The assistant supports over 2,000 device models from various well-known brands, allowing users to manage all smart devices with a single app and login, significantly simplifying the operation of smart homes.
- Feature Expansion: In the coming weeks, the TELUS SmartHome Assistant will introduce internet management capabilities, enabling users to monitor and optimize Wi-Fi performance through natural conversation, further enhancing home network efficiency and security.
- Market Competitiveness: By offering this innovation, TELUS not only serves the Canadian market but also opens customization deployment to global service providers, showcasing its leadership position in the smart home industry and potential for future growth.
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- Increased Device Compatibility: The assistant supports over 2,000 device models from various major brands, allowing users to manage all smart devices through a single intuitive interface, thereby simplifying operations and increasing user engagement.
- Feature Expansion Plans: In the coming weeks, TELUS will introduce internet management capabilities, enabling users to monitor and optimize Wi-Fi performance through natural conversation, further enhancing the home network experience to meet diverse modern family needs.
- Market Promotion Discounts: New subscribers to SmartHome+ can save up to CAD 125 on smart devices and receive a 50% discount on professional installation, lowering the entry barrier for smart home systems and accelerating market adoption.
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Telus Confirms Data Breach Involving Nearly 1 Petabyte of Data
- Data Breach Incident: Telus Digital confirmed it experienced a data breach after threat actors ShinyHunters claimed to have stolen nearly 1 petabyte of customer data over several months, which includes sensitive information related to its BPO operations and call records, potentially leading to severe impacts on customer trust and the company's reputation.
- Security Response Measures: Upon discovering unauthorized access to its systems, Telus stated it took immediate steps to address the incident and enhance system security, reflecting the company's commitment to cybersecurity, although further assessment of the potential fallout from customer data exposure is necessary.
- Customer Information Risks: The breach involves a wide range of customer information, which could lead to privacy violations and a trust crisis, affecting the company's position in the highly competitive telecom market, especially as customer data protection becomes increasingly scrutinized.
- Market Reaction: Despite facing security challenges, Telus's stock rating was upgraded by BofA from Neutral to Buy, indicating market confidence in its long-term business prospects; however, the data breach incident may negatively impact short-term stock performance.
See More
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- Deutsche Bank Upgrades Teladoc: Deutsche Bank upgraded Teladoc from hold to buy, highlighting an attractive risk/reward profile due to compelling valuation and a deliverable strategy for its BetterHelp business, indicating a strong potential for future growth.
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- Redemption Method: The notes will be selected for redemption on a pro rata basis, with the redemption price calculated according to the applicable indenture, which helps maintain investor confidence and ensures market stability.
- Funding Source: The partial redemption will be funded using proceeds from TELUS' Fixed-to-Fixed Rate Junior Subordinated Notes offerings completed in December 2025, indicating the company's strategic planning in optimizing its capital structure.
- Company Background: TELUS operates in over 45 countries, generating more than C$20 billion in annual revenue and connecting over 21 million customers, demonstrating its leadership in the communications technology sector and commitment to societal advancement through advanced broadband services.
See More
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- Smart Assistant Launch: TELUS has introduced the world's first smart home AI assistant, designed to manage over 2,000 device models through a unified interface, addressing the fragmented user experience in the smart home industry and enhancing user convenience and satisfaction.
- Real-Time Personalization: The assistant processes voice, images, and sensor data in real time to dynamically create personalized interfaces, ensuring a smoother user experience that increases customer loyalty and market competitiveness.
- Promotional Offers to Attract Users: New subscribers to SmartHome+ can save up to $125 on smart devices and receive a 50% discount on professional installation, lowering the entry barrier for users into the smart home market and promoting product adoption.
- Future Functionality Expansion: TELUS plans to launch internet management capabilities in the coming weeks, allowing users to monitor and optimize Wi-Fi performance through natural conversation, further enhancing the overall smart home experience and user satisfaction.
See More
TELUS Launches World's First Smart Home AI Assistant
- Smart Home Innovation: TELUS has launched the world's first smart home AI assistant, capable of processing voice, images, and sensor data in real-time to create a personalized interface, addressing the fragmentation issue in smart home devices and enhancing user satisfaction.
- Device Compatibility: The assistant supports over 2,000 device models from various well-known brands, allowing users to manage all smart devices with a single app and login, significantly simplifying the operation of smart homes.
- Feature Expansion: In the coming weeks, the TELUS SmartHome Assistant will introduce internet management capabilities, enabling users to monitor and optimize Wi-Fi performance through natural conversation, further enhancing home network efficiency and security.
- Market Competitiveness: By offering this innovation, TELUS not only serves the Canadian market but also opens customization deployment to global service providers, showcasing its leadership position in the smart home industry and potential for future growth.
See More
TELUS Launches World's First Smart Home AI Assistant
- Smart Home Innovation: TELUS has launched the world's first smart home AI assistant, utilizing Generative UI to process voice, images, and sensor data in real time, aiming to address the fragmented experience across smart home devices and enhance overall user satisfaction.
- Increased Device Compatibility: The assistant supports over 2,000 device models from various major brands, allowing users to manage all smart devices through a single intuitive interface, thereby simplifying operations and increasing user engagement.
- Feature Expansion Plans: In the coming weeks, TELUS will introduce internet management capabilities, enabling users to monitor and optimize Wi-Fi performance through natural conversation, further enhancing the home network experience to meet diverse modern family needs.
- Market Promotion Discounts: New subscribers to SmartHome+ can save up to CAD 125 on smart devices and receive a 50% discount on professional installation, lowering the entry barrier for smart home systems and accelerating market adoption.
See More
Telus Confirms Data Breach Involving Nearly 1 Petabyte of Data
- Data Breach Incident: Telus Digital confirmed it experienced a data breach after threat actors ShinyHunters claimed to have stolen nearly 1 petabyte of customer data over several months, which includes sensitive information related to its BPO operations and call records, potentially leading to severe impacts on customer trust and the company's reputation.
- Security Response Measures: Upon discovering unauthorized access to its systems, Telus stated it took immediate steps to address the incident and enhance system security, reflecting the company's commitment to cybersecurity, although further assessment of the potential fallout from customer data exposure is necessary.
- Customer Information Risks: The breach involves a wide range of customer information, which could lead to privacy violations and a trust crisis, affecting the company's position in the highly competitive telecom market, especially as customer data protection becomes increasingly scrutinized.
- Market Reaction: Despite facing security challenges, Telus's stock rating was upgraded by BofA from Neutral to Buy, indicating market confidence in its long-term business prospects; however, the data breach incident may negatively impact short-term stock performance.
See More
Latest Wall Street Rating Updates
- BofA Downgrades Qualcomm: Bank of America has downgraded Qualcomm from neutral to underperform with a price target of $145, citing lukewarm projected sales and EPS growth of only 2% and 1% CAGR from 2025 to 2028, significantly lagging the semiconductor sector's expected 17% growth.
- Deutsche Bank Upgrades Teladoc: Deutsche Bank upgraded Teladoc from hold to buy, highlighting an attractive risk/reward profile due to compelling valuation and a deliverable strategy for its BetterHelp business, indicating a strong potential for future growth.
- TD Cowen Upgrades Rivian: TD Cowen upgraded Rivian from hold to buy, projecting full-scale demand for its R2 model to reach between 212,000 and 335,000 units, suggesting significant upside potential against 2027 consensus estimates.
- Morgan Stanley Reiterates Microsoft Overweight: Morgan Stanley reiterated its overweight rating on Microsoft, emphasizing the readiness of its Office product suite for the upcoming Agentic AI offerings, with general availability expected on May 1, 2026, priced at $99 per user per month.
See More
TELUS Announces Partial Redemption of Notes
- Partial Redemption Announcement: TELUS Corporation has announced a partial redemption of C$500 million of its 2.75% Notes, Series CZ, due July 8, 2026, from an outstanding total of C$800 million, reflecting the company's proactive debt management strategy.
- Redemption Method: The notes will be selected for redemption on a pro rata basis, with the redemption price calculated according to the applicable indenture, which helps maintain investor confidence and ensures market stability.
- Funding Source: The partial redemption will be funded using proceeds from TELUS' Fixed-to-Fixed Rate Junior Subordinated Notes offerings completed in December 2025, indicating the company's strategic planning in optimizing its capital structure.
- Company Background: TELUS operates in over 45 countries, generating more than C$20 billion in annual revenue and connecting over 21 million customers, demonstrating its leadership in the communications technology sector and commitment to societal advancement through advanced broadband services.
See More
